---
title: "Reviews — shoes - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/shoes/reviews"
last_updated: "2026-07-31T14:20:02.521Z"
locale: en
meta:
  description: "Niche score 60/100 · £1.7M/yr market · 14.8M searches/yr · £30.00 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · £1.7M/yr market · 14.8M searches/yr · £30.00 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Reviews — shoes - Flapen"
---

# **shoes**

**Launch it**

A $1.7M/yr market growing +14.0% this quarter with returns at 3.3% — clears our launch bar.

Market size 90Growth 43Conversion 5Competition 97Returns 46Price range 87Avg price 95Brand share 46Review moat 22Quality gap 58

**Competition**

**Incredible****11%**

top-5 click share — an open shelf

**Avg price**

**Incredible****£30.00**

avg listing price — sweet spot $15–$100

**Market size**

**Great****£1.7M**

£1.7M/yr · 14.8M searches

**Price range**

**Great****£7.36–£85.29**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****3.3%**

return rate — above 5% kills the launch gate

**Growth**

**Okay****+14.0%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****9,449.49**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****0.4%**

search→purchase rate — share of searches ending in a sale