---
title: "Trend — shapewear - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/shapewear/trend"
last_updated: "2026-07-31T09:42:49.797Z"
locale: en
meta:
  description: "Niche score 61/100 · £304K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · £304K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — shapewear - Flapen"
---

# **shapewear**

**Worth a look**

Shows a fragmented shelf (top 5 take 14% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 51Growth 64Conversion 12Competition 96Returns 21Price range 81Avg price 75Brand share 75Review moat 25Quality gap 92

**Competition**

**Incredible****14%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.0★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****£5.22–£61.01**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****60%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****£15.08**

avg listing price — sweet spot $15–$100

**Growth**

**Good****+42.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Good****£304K**

£304K/yr · 2.0M searches

**Review moat**

**Bad****4,190.9**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Bad****6.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale

**Signals**[** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%")