---
title: "Products — scruffs work shorts - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/scruffs-work-shorts/products"
last_updated: "2026-07-31T21:42:15.701Z"
locale: en
meta:
  description: "Niche score 62/100 · £78K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · £78K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — scruffs work shorts - Flapen"
---

# **scruffs work shorts**

**Worth a look**

Shows demand growing +228.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 20Growth 98Conversion 19Competition 90Returns 68Price range 90Avg price 95Brand share 48Review moat 41Quality gap 57

**Growth**

**Incredible****+228.1%**

90-day search growth — must beat 0% to launch

**Avg price**

**Incredible****£22.85**

avg listing price — sweet spot $15–$100

**Competition**

**Great****25%**

top-5 click share — an open shelf

**Price range**

**Great****£11.99–£60.04**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.3%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,374.41**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****£78K**

£78K/yr · 222K searches

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")