---
title: "Scotland Football Tops — £85K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/scotland-football-tops"
last_updated: "2026-07-31T15:23:52.652Z"
locale: en
meta:
description: "Niche score 67/100 · £85K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 67/100 · £85K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Scotland Football Tops — £85K/yr Amazon UK Niche (2026) - Flapen"
---
# **scotland football tops**
**Worth a look**
Shows demand growing +984.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 21Growth 100Conversion 9Competition 91Returns 98Price range 73Avg price 85Brand share 54Review moat 94Quality gap 65
**Growth**
**Incredible****+984.1%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****119.6**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Avg price**
**Great****£18.82**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£5.80–£39.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****£85K**
£85K/yr · 666K searches
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, scotland football tops is a £85K/yr Amazon United Kingdom market (666K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jun. Verdict: Worth a look — 67/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scotland football tops market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **£75K–£94K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#1,051**
- **Page quality**
- **0%**
- **Prime**
- **32%**
- **Sponsored**
- **58%**
- **Out of stock**
- **25.5%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**18 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**24%**
Top 20: 52%
**Open market**
**20%**
- Score Draw36% - Purple Print House11% - STREETWISE CLOTHING QUALITY CASUAL WEAR10% - Uneek clothing9% - Belarte8% - Scottish FA7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +984.1% search growth over the last 90 days.
150K100KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 20.2×
[**Open Trend **](https://flapen.com/research/uk/fashion/scotland-football-tops/trend)
## **Top scotland football tops search terms**
- **scotland football shirt**257K/yr+754.0%0.2% conv. - **scotland top**89K/yr>1,000%0.1% conv. - **scotland t shirt**70K/yr>1,000%0.2% conv. - **scotland football tops**33K/yr>1,000%0.1% conv. - **scotland football top**32K/yr>1,000%0.1% conv. - **scotland tops**20K/yr>1,000%0.1% conv. - **no scotland no party t shirt**18K/yr>1,000%0.3% conv. - **scotland shirt**20K/yr+687.2%0.2% conv. - **scotland tshirt**17K/yr+876.4%0.1% conv. - **scotland national team football shirt**17K/yr+710.0%0.3% conv. [**All search terms **](https://flapen.com/research/uk/fashion/scotland-football-tops/search-terms)
## **Top scotland football tops products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£2K4%£3K6%£5K8%£7K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Score Draw Mens Scotlamd 96 Home Jersey Blue XL**Score Draw**£31.73**4.6★109 rev](https://www.amazon.co.uk/dp/B0033RL0S8) [2**Score Draw Scotland 2007 Home Retro Shirt Blue Large Polyester**Score Draw**£31.92**4.0★1 rev](https://www.amazon.co.uk/dp/B0GWKN4J49) [3**Score Draw Scotland 1996 Away Retro Football Shirt White/Navy Medium Polyester**Score Draw**£31.74**4.7★20 rev](https://www.amazon.co.uk/dp/B08BG7K9YS) [4**Score Draw Scotland 1978 Retro Football Shirt Blue X-Large Cotton**Score Draw**£34.65**4.7★128 rev](https://www.amazon.co.uk/dp/B08FCYFPFB) [5**Score Draw Scotland 1978 Retro Football Shirt Blue Large Cotton**Score Draw**£35.13**4.7★128 rev](https://www.amazon.co.uk/dp/B08FCVLB5H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nae Scotland Nae Party Sports Football Mens Graphic T-Shirt Retro Novelty Soccer Fan Tee Scottish Heritage Sportswear Apparel Navy L**STREETWISE CLOTHING QUALITY CASUAL WEAR**£8.78**2 rev1mo ago](https://www.amazon.co.uk/dp/B0H42V5BG6) [**No Scotland No Party Scotland Culture Football Mens Graphic T-Shirt Retro Novelty Tee for Scottish Heritage Clothing Gift Navy L**STREETWISE CLOTHING QUALITY CASUAL WEAR**£8.68**4 rev1mo ago](https://www.amazon.co.uk/dp/B0H42R2BXS) [**No Scotland No Party Travel Football Womens Loose Fit Graphic T-Shirt Retro Novelty Tee for Men Scottish Heritage Fan Souvenir Clothing Apparel Top Navy XL**Belarte**£10.60**6 rev1mo ago](https://www.amazon.co.uk/dp/B0H42P1M5J) [**No Scotland No Party Scotland Culture Football Womens Loose Fit Graphic T-Shirt Retro Novelty Tee for Scottish Heritage Clothing Gift Navy M**Belarte**£10.38**2 rev1mo ago](https://www.amazon.co.uk/dp/B0H42R4YJT) [**No Scotland No Party Travel Football Womens Loose Fit Graphic T-Shirt Retro Novelty Tee for Men Scottish Heritage Fan Souvenir Clothing Apparel Top Navy L**Belarte**£10.60**6 rev1mo ago](https://www.amazon.co.uk/dp/B0H42WK9TJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**No Scotland No Party Travel Football Womens Loose Fit Graphic T-Shirt Retro Novelty Tee for Men Scottish Heritage Fan Souvenir Clothing Apparel Top Navy L**Belarte**£10.60**4.2★**— 4%**](https://www.amazon.co.uk/dp/B0H42WK9TJ) [**No Scotland No Party Travel Football Womens Loose Fit Graphic T-Shirt Retro Novelty Tee for Men Scottish Heritage Fan Souvenir Clothing Apparel Top Navy XL**Belarte**£10.60**4.2★**— 4%**](https://www.amazon.co.uk/dp/B0H42P1M5J) [**No Scotland No Party Scotland Culture Football Womens Loose Fit Graphic T-Shirt Retro Novelty Tee for Scottish Heritage Clothing Gift Navy M**Belarte**£10.38**3.0★**— 4%**](https://www.amazon.co.uk/dp/B0H42R4YJT) [**Nae Scotland Nae Party Sports Football Mens Graphic T-Shirt Retro Novelty Soccer Fan Tee Scottish Heritage Sportswear Apparel Navy L**STREETWISE CLOTHING QUALITY CASUAL WEAR**£8.78**5.0★**— 4%**](https://www.amazon.co.uk/dp/B0H42V5BG6) [**Scotland Football Ladies T-Shirt Womens Short Sleeve 100% Cotton Crew Neck Tee Navy Supporters Fan Top Classic Graphic Print Machine Washable Navy Sizes S M L XL 2XL**Brand Threads**£14.80**5.0★**— 4%**](https://www.amazon.co.uk/dp/B0H3PCTFZC)
**~~View all trending →~~**
## **What buyers say about scotland football tops**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**33%
*“Very good quality shirt”*
**Size-Overall**30%
*“Excellent fit”*
**Value For Money**10%
*“Great value”*
**Material Quality**9%
*“Nice soft material”*
**Advertised Vs Actual Product**3%
*“Just as described”*
**Thickness**2%
*“thick enough for winter”*
**Gifting Purpose**2%
*“Present for my husband”*
**Embellishment/Embroidery Quality**2%
*“This is a really nice item with a lovely embroidered Scotland crest”*
**Color**1%
*“still show your colours at a great price”*
**Comfort-Overall**1%
*“Excellent fit, very comfy”*
### **What buyers complain about **
**Size-Overall**34%
*“size up”*
**Quality-Overall**29%
*“Average Quality Shirt”*
**Value For Money**7%
*“looks so expensive”*
**Thin**3%
*“Thin material”*
**Functionality-Overall**3%
*“just didnt work for me”*
**Print Quality**3%
*“I would have left no stars if possible it's a terrible shape cheaply printed looks nothing like advert wouldn't be seen wearing it in public”*
### **Top return reasons **
**Size-Overall**78%
**Quality-Overall**4%
**Material Quality**3%
**Color**3%
**Neck Fit**2%
**Value For Money**1%
**Length**1%
**Shape/Style**1%
**Advertised Vs Actual Product**1%
**Arm Fit**1%
## **Common questions**
- **Is scotland football tops profitable to sell on Amazon United Kingdom?**
- The niche generates £85K/yr across 92 tracked products. 1 of 36 products launched in the last 360 days are still selling. 90-day search growth is +984.1%. Flapen's verdict: Worth a look (67/100).
- **How competitive is the scotland football tops niche?**
- 18 brands and 23 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in scotland football tops?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.4%.
- **When does demand for scotland football tops peak?**
- Demand peaks in Jun; the busiest month runs 20.2× the quietest.
- **What does it cost to enter the scotland football tops niche?**
- Listings span £5.80–£39.67; the average listing price is £18.82 (sweet spot $15–$100). The average incumbent carries 120 reviews — the moat a new listing must climb.
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