---
title: "Running Shorts Womens — £147K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/running-shorts-womens"
last_updated: "2026-07-31T16:00:12.074Z"
locale: en
meta:
description: "Niche score 62/100 · £147K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · £147K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Running Shorts Womens — £147K/yr Amazon UK Niche (2026) - Flapen"
---
# **running shorts womens**
**Worth a look**
Shows a fragmented shelf (top 5 take 12% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 32Growth 95Conversion 13Competition 97Returns 36Price range 59Avg price 72Brand share 93Review moat 24Quality gap 67
**Competition**
**Incredible****12%**
top-5 click share — an open shelf
**Growth**
**Incredible****+120.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Great****42%**
top-5 brand share — no brand owns this niche
**Avg price**
**Good****£14.61**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£5.23–£29.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****4.1%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****£147K**
£147K/yr · 956K searches
**Review moat**
**Bad****6,099.85**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, running shorts womens is a £147K/yr Amazon United Kingdom market (956K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 62/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **running shorts womens market data**
- **Units sold / yr**
- **8K–10K**
- avg 0–100/product
- **Revenue / yr**
- **£117K–£146K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#64**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **90%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.
**Brands**
**67 **▲rising
**Sellers**
**143**
**Top-5 brand share**
**42%**
Top 20: 77%
**Top-5 click share**
**12%**
Top 20: 34%
**Open market**
**54%**
- Under Armour22% - JOYSPELS6% - baleaf5% - adidas5% - Amazon Essentials4% - CRZ YOGA4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +120.9% search growth over the last 90 days.
60K40KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/uk/fashion/running-shorts-womens/trend)
## **Top running shorts womens search terms**
- **running shorts womens**180K/yr+104.8%0.8% conv. - **womens running shorts**134K/yr+160.8%0.8% conv. - **under armour shorts**159K/yr+133.1%0.9% conv. - **running shorts women**79K/yr+116.2%0.7% conv. - **2 in 1 running shorts women**45K/yr+267.9%0.5% conv. - **womens sports shorts**41K/yr+410.3%0.8% conv. - **running shorts with phone pocket**48K/yr+48.9%0.8% conv. - **under armour shorts men**45K/yr+99.5%0.9% conv. - **ladies running shorts**25K/yr+228.9%0.9% conv. - **2 in 1 running shorts for men**35K/yr+44.3%0.4% conv. [**All search terms **](https://flapen.com/research/uk/fashion/running-shorts-womens/search-terms)
## **Top running shorts womens products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%£1K2%£3K3%£4K4%£6K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ewedoos Cycling Shorts Women Running Gym Shorts for Women with Pockets High Waisted Tummy Control Soft Womens Sports Yoga Biker Workout Short Black**Ewedoos**£13.19**4.7★6,826 rev](https://www.amazon.co.uk/dp/B092QLVB4M) [2**GetGigt 3 Pack Womens Running Shorts with Zipper Pockets Elastic High Waisted Gym Short with Liner for Ladies Sports Workout Yoga (M Black Navy Light Grey)**GetGigt**£20.24**4.6★116 rev](https://www.amazon.co.uk/dp/B0GCWSYVF3) [3**miijoory 5 Pack Womens Running Shorts with Zipper Pockets Ladies High Waisted Sports Short for Gym Yoga Workout (M Black Navy Hot Pink Khaki Light Grey)**miijoory**£24.60**4.5★109 rev](https://www.amazon.co.uk/dp/B0GCV8WYQD) [4**IUGA Gym Shorts for Women High Waisted Tummy Control Cycling Shorts Women with Pockets Workout Sport Yoga Running Shorts Black**IUGA**£12.99**4.7★19,620 rev](https://www.amazon.co.uk/dp/B07DH9GPKJ) [5**adidas Womens Workout Essentials 2In1 Shorts Black M**adidas**£16.84**4.2★126 rev](https://www.amazon.co.uk/dp/B0F4XHBTJ1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**adidas Womens Workout Essentials 2In1 Shorts Black M**adidas**£16.84**126 rev1mo ago](https://www.amazon.co.uk/dp/B0F4XHBTJ1) [**SCCGKP Women 2-in-1 Running Shorts with Pockets Quick Dry Activewear Shorts Lightweight Gym Yoga Sport Shorts for Ladies Workout Hiking Training (UK Alpha M Regular Regular Black)**SCCGKP**£11.37**17 rev4mo ago](https://www.amazon.co.uk/dp/B0GT9TC286) [**Dreaku Womens 2 in 1 Running Shorts with Pockets High Waisted Ladies Gym Shorts Lightweight Womens Sport Activewear for Running Hiking Workout (UK Alpha L Regular Regular Black)**Dreaku**£9.55**27 rev5mo ago](https://www.amazon.co.uk/dp/B0GSFW4DBV) [**StylSense Running Shorts Womens 2 in 1 High Waist Quick Dry Ladies Summer Workout Sports Gym Shorts for Women UK with Zip Phone Pockets Black**StylSense**£14.98**78 rev6mo ago](https://www.amazon.co.uk/dp/B0GFF6WCLL) [**GetGigt 3 Pack Womens Running Shorts with Zipper Pockets Elastic High Waisted Gym Short with Liner for Ladies Sports Workout Yoga (M Black Navy Light Grey)**GetGigt**£20.24**116 rev6mo ago](https://www.amazon.co.uk/dp/B0GCWSYVF3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SCCGKP Women 2-in-1 Running Shorts with Pockets Quick Dry Activewear Shorts Lightweight Gym Yoga Sport Shorts for Ladies Workout Hiking Training (UK Alpha M Regular Regular Black)**SCCGKP**£11.37**4.1★**▲ 27%**](https://www.amazon.co.uk/dp/B0GT9TC286) [**Amazon Essentials Womens Standard-Fit Ruched Waistband Woven Running Short (Previously Core 10) Navy X-Large**Amazon Essentials**£7.83**4.5★**▲ 26%**](https://www.amazon.co.uk/dp/B084HSJK1P) [**Dreaku Womens 2 in 1 Running Shorts with Pockets High Waisted Ladies Gym Shorts Lightweight Womens Sport Activewear for Running Hiking Workout (UK Alpha L Regular Regular Black)**Dreaku**£9.55**3.6★**▲ 25%**](https://www.amazon.co.uk/dp/B0GSFW4DBV) [**StylSense Running Shorts Womens 2 in 1 High Waist Quick Dry Ladies Summer Workout Sports Gym Shorts for Women UK with Zip Phone Pockets Black**StylSense**£14.98**4.3★**▲ 24%**](https://www.amazon.co.uk/dp/B0GFF6WCLL) [**Cheerful Mario 2 in 1 Womens Running Shorts Summer Ladies Activewear with Adjustable Drawstring Waist 2 Side Zipper Pocket Quick Dry Purple M**Cheerful Mario**£10.86**4.1★**▲ 23%**](https://www.amazon.co.uk/dp/B0G7YLG763)
**~~View all trending →~~**
## **What buyers say about running shorts womens**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**20%
*“Flattering fit”*
**Comfort-Overall**16%
*“Extremely comfortable”*
**Pockets/Compartments**10%
*“super handy pockets”*
**Quality-Overall**10%
*“for a multi-pack set the quality is absolutely fair”*
**Exercise/Sports Suitability**7%
*“Really comfortable for sports”*
**Value For Money**7%
*“Good value for money”*
**Soft Feel**3%
*“So soft”*
**Stretchability/Expandability/Elasticity**3%
*“Great stretch”*
**Color**2%
*“Nice lovely colour”*
**Weight Light**2%
*“The fabric feels lightweight”*
### **What buyers complain about **
**Size-Overall**23%
*“Too big”*
**Pockets/Compartments**4%
*“Pocket not big enough to hold a phone either”*
**Exercise/Sports Suitability**4%
*“Terrible for running”*
**Quality-Overall**4%
*“They feel a little cheap”*
**Material Quality**4%
*“the way the material sat wasnt very flattering”*
**Thigh Fit**3%
*“Didnt even fit over thighs”*
**Advertised Vs Actual Product**2%
*“Did not meet description”*
**Compression**2%
*“No compression”*
**Thin**2%
*“Compared to others I have bought these felt very thin”*
**Value For Money**2%
*“I have like 3 of these; pricey,”*
### **Top return reasons **
**Size-Overall**62%
**Length**6%
**Material Quality**5%
**Waist Fit**4%
**Quality-Overall**3%
**Thigh Fit**3%
**Pockets/Compartments**3%
**Shape/Style**2%
**Thin**2%
**Transparency**2%
## **Common questions**
- **Is running shorts womens profitable to sell on Amazon United Kingdom?**
- The niche generates £147K/yr across 201 tracked products. 8 of 54 products launched in the last 360 days are still selling. 90-day search growth is +120.9%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the running shorts womens niche?**
- 67 brands and 143 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 42% of demand.
- **What do buyers complain about in running shorts womens?**
- Top complaints mined from reviews: Size-Overall, Pockets/Compartments, Exercise/Sports Suitability. The return rate is 4.1%.
- **When does demand for running shorts womens peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the running shorts womens niche?**
- Listings span £5.23–£29.35; the average listing price is £14.61 (sweet spot $15–$100). The average incumbent carries 6,100 reviews — the moat a new listing must climb.
## **Related niches in Fashion**
- 69 [**mens boxers**](https://flapen.com/research/uk/fashion/mens-boxers)£2.8M/yr+21.3%**Launch it**- 70 [**sporran**](https://flapen.com/research/uk/fashion/sporran)£67K/yr+166.3%**Worth a look**- 70 [**racer back bra clip**](https://flapen.com/research/uk/fashion/racer-back-bra-clip)£52K/yr+181.5%**Worth a look**- 70 [**aviator sunglasses**](https://flapen.com/research/uk/fashion/aviator-sunglasses)£195K/yr+100.7%**Worth a look**- 70 [**gifts for colleagues**](https://flapen.com/research/uk/fashion/gifts-for-colleagues)£117K/yr+114.0%**Worth a look**- 70 [**mens shorts**](https://flapen.com/research/uk/fashion/mens-shorts)£679K/yr+220.7%**Worth a look**[**All Fashion niches **](https://flapen.com/research/uk/fashion)