---
title: "Running Shorts Men — £58K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/running-shorts-men"
last_updated: "2026-07-31T15:34:31.537Z"
locale: en
meta:
description: "Niche score 55/100 · £58K/yr market · 408K searches/yr · £14.18 avg price. Weak search conversion (1.0%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £58K/yr market · 408K searches/yr · £14.18 avg price. Weak search conversion (1.0%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Running Shorts Men — £58K/yr Amazon UK Niche (2026) - Flapen"
---
# **running shorts men**
**Worth a look**
Shows demand growing +112.8% this quarter, but weak search conversion (1.0%) keeps it on the watch list.
Market size 14Growth 95Conversion 13Competition 95Returns 43Price range 61Avg price 68Brand share 55Review moat 20Quality gap 57
**Growth**
**Incredible****+112.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Incredible****19%**
top-5 click share — an open shelf
**Avg price**
**Good****£14.18**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£4.87–£30.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****12,390.48**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£58K**
£58K/yr · 408K searches
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, running shorts men is a £58K/yr Amazon United Kingdom market (408K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **running shorts men market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **£57K–£71K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#41**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **87%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
**Brands**
**40 **▲rising
**Sellers**
**105**
**Top-5 brand share**
**72%**
Top 20: 90%
**Top-5 click share**
**19%**
Top 20: 44%
**Open market**
**26%**
- Under Armour56% - HOPLYNN6% - Amazon Essentials6% - TCA2% - BLONGW2% - Sanpetix2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +112.8% search growth over the last 90 days.
45K35KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/uk/fashion/running-shorts-men/trend)
## **Top running shorts men search terms**
- **under armour shorts**159K/yr+133.1%0.9% conv. - **black shorts**108K/yr+123.8%0.6% conv. - **yoga shorts**25K/yr+132.1%0.4% conv. - **tennis shorts**17K/yr+67.0%0.1% conv. - **black gym shorts**11K/yr+51.9%1.1% conv. - **workout shorts**10K/yr+96.9%0.6% conv. - **black sports shorts**10K/yr+122.4%0.7% conv. - **running shorts mens**8K/yr+107.2%0.6% conv. - **mens puma shorts**7K/yr+206.7%0.2% conv. - **run shorts**7K/yr+73.1%0.1% conv. [**All search terms **](https://flapen.com/research/uk/fashion/running-shorts-men/search-terms)
## **Top running shorts men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£1K4%£2K6%£3K8%£5K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Under Armour Tech Graphic Short Running Shorts Made of Breathable Material Workout Shorts with Ultra-light Design Men Black / Graphite L**Under Armour**£15.59**4.5★70,545 rev](https://www.amazon.co.uk/dp/B0728BNL9X) [2**Under Armour Men UA Tech Mesh Mens Gym Shorts With Complete Ventilation Versatile Sports Shorts for Training Running and Working Out**Under Armour**£15.46**4.4★7,445 rev](https://www.amazon.co.uk/dp/B07CZLCJNY) [3**Under Armour Men UA HG Armour Shorts Gym Shorts for Sport Running Shorts**Under Armour**£16.57**4.6★13,545 rev](https://www.amazon.co.uk/dp/B0874W4WR5) [4**Under Armour UA Launch 7 Shorts**Under Armour**£17.86**4.5★1,263 rev](https://www.amazon.co.uk/dp/B0C12S3M55) [5**Under Armour Challenger Core Shorts Mens M Midnight Navy (410)/White**Under Armour**£10.57**4.3★1,689 rev](https://www.amazon.co.uk/dp/B093M59RPB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Runmeihe Womens High Waisted Hot Pants Anti Chafing Stretchy Mini Shorts Shorts for Yoga Gym Cycling Sports Running Workout (UK Alpha S M Regular Regular Black)**Runmeihe**£5.28**905 rev1y ago](https://www.amazon.co.uk/dp/B0DMW4BNDC) [**Under Armour UA Launch 7 Unlined Shorts**Under Armour**£24.84**133 rev2y ago](https://www.amazon.co.uk/dp/B0C5R7DMD8) [**BLONGW Cycling Shorts Women- High Waisted Biker Shorts Tummy Control Black Yoga Gym Workout Athletic Running Sports Short Leggings UK Gift for WomenBlack L-XL**BLONGW**£5.24**290 rev2y ago](https://www.amazon.co.uk/dp/B0CW2NPXK4) [**Under Armour Mens UA Launch 5 2-in-1 Shorts Pants**Under Armour**£24.07**578 rev2y ago](https://www.amazon.co.uk/dp/B0C12MWWLQ) [**Sanpetix Gym Shorts for Women Black Cycling Shorts for Biker Workout Running Yoga Black 1 Pack SM**Sanpetix**£5.94**401 rev2y ago](https://www.amazon.co.uk/dp/B0CPXZS416)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Under Armour UA Y Ch. Core Short - Black / / White - YLG**Under Armour**£10.02**4.0★**▲ 28%**](https://www.amazon.co.uk/dp/B0B8DX9X2H) [**Amazon Essentials Mens Slim-Fit 9 (23cm) Chino Shorts Black 31W**Amazon Essentials**£10.25**4.3★**▲ 28%**](https://www.amazon.co.uk/dp/B07F2KH5Q9) [**Amazon Essentials Mens Slim-Fit 9 (23cm) Chino Shorts Black 29W**Amazon Essentials**£11.00**4.3★**▲ 27%**](https://www.amazon.co.uk/dp/B07FH9V6ZW) [**Under Armour Mens Ua Tech Mesh Gym Shorts With Complete Ventilation Versatile For Training Running And Working Out Black M EU**Under Armour**£16.51**4.4★**▲ 24%**](https://www.amazon.co.uk/dp/B07D1858XZ) [**HOPLYNN Mens 2 Pack Running Shorts Lightweight Breathable Sports Gym Training Shorts with Drawstring and Zippered Pockets 2Black XL**HOPLYNN**£11.16**4.2★**▲ 19%**](https://www.amazon.co.uk/dp/B0C27K2QJ1)
**~~View all trending →~~**
## **What buyers say about running shorts men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**22%
*“they fit like a glove”*
**Comfort-Overall**12%
*“Really comfortable”*
**Quality-Overall**12%
*“seem well made”*
**Value For Money**9%
*“Good value”*
**Pockets/Compartments**8%
*“Pockets nice idea”*
**Exercise/Sports Suitability**6%
*“Great workout shorts”*
**Soft Feel**4%
*“lovely soft material”*
**Weight Light**3%
*“really good quality lightweight”*
**Stretchability/Expandability/Elasticity**3%
*“Great stretch to them”*
**Material Quality**2%
*“Lovely and soft material”*
### **What buyers complain about **
**Size-Overall**19%
*“Completely too small”*
**Quality-Overall**8%
*“I initially thought these would be relatively low quality given the price point”*
**Pockets/Compartments**6%
*“Pockets not great”*
**Material Quality**5%
*“Terrible material”*
**Transparency**3%
*“not see through”*
**Thin**2%
*“The shorts feel relatively thin”*
**Advertised Vs Actual Product**2%
*“Did not meet description”*
**Durability**2%
*“have broken after 3 weeks”*
**Value For Money**2%
*“little expensive”*
**Thickness**2%
*“not very deep”*
### **Top return reasons **
**Size-Overall**61%
**Material Quality**6%
**Length**5%
**Quality-Overall**3%
**Thigh Fit**3%
**Waist Fit**3%
**Thin**3%
**Pockets/Compartments**2%
**Advertised Vs Actual Product**2%
**Transparency**2%
## **Common questions**
- **Is running shorts men profitable to sell on Amazon United Kingdom?**
- The niche generates £58K/yr across 122 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is +112.8%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the running shorts men niche?**
- 40 brands and 105 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in running shorts men?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Pockets/Compartments. The return rate is 3.6%.
- **When does demand for running shorts men peak?**
- Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the running shorts men niche?**
- Listings span £4.87–£30.75; the average listing price is £14.18 (sweet spot $15–$100). The average incumbent carries 12,390 reviews — the moat a new listing must climb.
## **Related niches in Fashion**
- 69 [**mens boxers**](https://flapen.com/research/uk/fashion/mens-boxers)£2.8M/yr+21.3%**Launch it**- 70 [**sporran**](https://flapen.com/research/uk/fashion/sporran)£67K/yr+166.3%**Worth a look**- 70 [**racer back bra clip**](https://flapen.com/research/uk/fashion/racer-back-bra-clip)£52K/yr+181.5%**Worth a look**- 70 [**aviator sunglasses**](https://flapen.com/research/uk/fashion/aviator-sunglasses)£195K/yr+100.7%**Worth a look**- 70 [**gifts for colleagues**](https://flapen.com/research/uk/fashion/gifts-for-colleagues)£117K/yr+114.0%**Worth a look**- 70 [**mens shorts**](https://flapen.com/research/uk/fashion/mens-shorts)£679K/yr+220.7%**Worth a look**[**All Fashion niches **](https://flapen.com/research/uk/fashion)