---
title: "Running Jacket — £11K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/running-jacket"
last_updated: "2026-07-31T13:04:22.665Z"
locale: en
meta:
description: "Niche score 46/100 · £11K/yr market · 493K searches/yr · £21.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £11K/yr market · 493K searches/yr · £21.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Running Jacket — £11K/yr Amazon UK Niche (2026) - Flapen"
---
# **running jacket**
**Skip it**
Soft demand (-53.4% this quarter) — this niche doesn't clear our bar today.
Market size 3Growth 0Conversion 1Competition 96Returns 21Price range 81Avg price 92Brand share 96Review moat 66Quality gap 77
**Competition**
**Incredible****14%**
top-5 click share — an open shelf
**Brand share**
**Incredible****35%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****£21.83**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£5.85–£58.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****843.45**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****6.0%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****£11K**
£11K/yr · 493K searches
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-53.4%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United Kingdom niche tracking, running jacket is a £11K/yr Amazon United Kingdom market (493K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **running jacket market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£33K–£44K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#116**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **88%**
- **Out of stock**
- **11.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.
**Brands**
**60 **▲rising
**Sellers**
**111**
**Top-5 brand share**
**35%**
Top 20: 81%
**Top-5 click share**
**14%**
Top 20: 40%
**Open market**
**60%**
- DANISH ENDURANCE9% - IECCP7% - 33,000ft6% - BROKIG6% - Queenie Ke6% - Trespass5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -53.4% search growth over the last 90 days.
20K15KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 4.7×
[**Open Trend **](https://flapen.com/research/uk/fashion/running-jacket/trend)
## **Top running jacket search terms**
- **running jacket women**73K/yr-61.6%0.3% conv. - **running jacket**70K/yr-51.2%0.2% conv. - **running jacket mens**74K/yr-64.5%0.3% conv. - **gym jackets women**29K/yr-29.8%0.4% conv. - **gym jacket**29K/yr-38.8%0.4% conv. - **cycling jacket**35K/yr-44.4%0.1% conv. - **mens running jacket**31K/yr-63.0%0.1% conv. - **womens running jacket**27K/yr-64.6%0.2% conv. - **waterproof running jacket mens**27K/yr-53.5%0.6% conv. - **sports jacket womens**9K/yr+1.7%0.1% conv. [**All search terms **](https://flapen.com/research/uk/fashion/running-jacket/search-terms)
## **Top running jacket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%£1082%£2153%£3234%£4301101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WUDEUI Womens Running Gym Jackets Zip Up Long Sleeve Sports Tops Slim Activewear with Thumb Holes for Ladies Fitness Workout Yoga**WUDEUI**£12.44**3.8★9 rev](https://www.amazon.co.uk/dp/B0GBTN39CH) [2**IECCP Gym Top for Women Sport Running Jacket Long Sleeve Workout Fitess Activewear Shirt Lightweight Breathable Yoga Tops with Thumb Hole and Zip Side Pocket Black M**IECCP**£15.63**4.2★141 rev](https://www.amazon.co.uk/dp/B0FF4D3DC3) [3**Youkly 2 Pcs Mens Lightweight Waterproof Jacket with Pockets Packable Hooded Raincoat Sun Protection Windproof Rain Jacket for Travel Running & Hiking (UK Alpha M Regular Regular Black+Grey)**Youkly**£12.16**3.2★5 rev](https://www.amazon.co.uk/dp/B0GW8D9CSG) [4**AMZSPORT Womens Running Jacket Long Sleeve Sports Hoodie with Zip Side Pocket Black M**AMZSPORT**£16.88**4.4★2,117 rev](https://www.amazon.co.uk/dp/B07MV5S25R) [5**donhobo Womens Running Jackets with Thumb Hole Long Sleeve Gym Sport Zip Up Hoodie Top Breathable Quick-Dry Tops with Zip Side Pocket Dark Blue M**donhobo**£18.08**4.4★431 rev](https://www.amazon.co.uk/dp/B09DXXXCGR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Youkly 2 Pcs Mens Lightweight Waterproof Jacket with Pockets Packable Hooded Raincoat Sun Protection Windproof Rain Jacket for Travel Running & Hiking (UK Alpha M Regular Regular Black+Grey)**Youkly**£12.16**5 rev3mo ago](https://www.amazon.co.uk/dp/B0GW8D9CSG) [**ADUDVLO Mens Lightweight Waterproof Jacket with Pockets Packable Hooded Windproof Rain Jacket for Travel Running & Hiking Includes Carry Pouch (UK Alpha M Regular Regular Black)**ADUDVLO**£8.46**45 rev6mo ago](https://www.amazon.co.uk/dp/B0GFVP4RYX) [**WUDEUI Womens Running Gym Jackets Zip Up Long Sleeve Sports Tops Slim Activewear with Thumb Holes for Ladies Fitness Workout Yoga**WUDEUI**£12.44**9 rev7mo ago](https://www.amazon.co.uk/dp/B0GBTN39CH) [**BROKIG Mens Aerolight Running Jacket Gym Windproof Hoodies S Dark Grey**BROKIG**£23.83**34 rev9mo ago](https://www.amazon.co.uk/dp/B0FNK4NPCC) [**SPN Womens Zip-Up Workout Jacket Slim Fit Lightweight Activewear Black Size S (UK Alpha L Regular Regular WHITE)**SPN**£15.58**0 rev1y ago](https://www.amazon.co.uk/dp/B0FJ8VX8SX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Youkly 2 Pcs Mens Lightweight Waterproof Jacket with Pockets Packable Hooded Raincoat Sun Protection Windproof Rain Jacket for Travel Running & Hiking (UK Alpha M Regular Regular Black+Grey)**Youkly**£12.16**3.2★**▲ 111%**](https://www.amazon.co.uk/dp/B0GW8D9CSG) [**TCA Mens Running Softshell Jacket - Rain Jacket with Hood Waterproof Packable Travel Windbreaker with Zip Pockets - Black Stealth XL**TCA**£20.20**4.3★**▲ 104%**](https://www.amazon.co.uk/dp/B0CCPRNCZF) [**SPN Womens Zip-Up Workout Jacket Slim Fit Lightweight Activewear Black Size S (UK Alpha L Regular Regular WHITE)**SPN**£15.58**0.0★**▲ 98%**](https://www.amazon.co.uk/dp/B0FJ8VX8SX) [**Lancry Lightweight Waterproof Jacket Women Packable Raincoat Rain Jacket Hooded for Outdoor Hiking Running Cycling (M Black)**Lancry**£12.58**4.3★**▲ 95%**](https://www.amazon.co.uk/dp/B0DZH2QY6K) [**DANISH ENDURANCE Windbreaker Jacket Packaway Running Jacket Mens Lightweight Windcheater Jackets for Men with Hood Black S**DANISH ENDURANCE**£24.54**4.0★**▲ 58%**](https://www.amazon.co.uk/dp/B09LMBWMPK)
**~~View all trending →~~**
## **What buyers say about running jacket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**20%
*“True to size”*
**Quality-Overall**14%
*“Good quality”*
**Weight Light**7%
*“great lightweight coat”*
**Water Resistance**7%
*“Its perfect waterproof”*
**Value For Money**6%
*“Good value for money”*
**Material Quality**3%
*“good quality material perfect fit”*
**Color**3%
*“nice colour”*
**Exercise/Sports Suitability**3%
*“excellent running windbreaker”*
**Pockets/Compartments**2%
*“Pockets are a good size for phone and keys etc”*
**Comfort-Overall**2%
*“Nice and comfy”*
### **What buyers complain about **
**Size-Overall**8%
*“Runs small”*
**Water Resistance**6%
*“it's still not incredibly water resistant”*
**Quality-Overall**6%
*“Cheaper poor quality products now”*
**Pockets/Compartments**6%
*“The pocket is not that handy”*
**Zipper Quality**6%
*“My only concern is that the zipper seems a bit fragile”*
**Thin**5%
*“Far to thin”*
**Value For Money**4%
*“not worth the price”*
**Thickness**4%
*“Its very thin”*
**Stitch/Finish/Polish**2%
*“The seams on both sleeves have failed resulting in a split approx 2 on each”*
**Sleeve Fit**2%
*“I was skeptical because its long sleeve”*
### **Top return reasons **
**Size-Overall**60%
**Thin**5%
**Quality-Overall**5%
**Material Quality**4%
**Zipper Quality**3%
**Water Resistance**2%
**Length**2%
**Advertised Vs Actual Product**2%
**Arm Fit**2%
**Shape/Style**2%
## **Common questions**
- **Is running jacket profitable to sell on Amazon United Kingdom?**
- The niche generates £11K/yr across 162 tracked products. 2 of 36 products launched in the last 360 days are still selling. 90-day search growth is -53.4%. Flapen's verdict: Skip it (46/100).
- **How competitive is the running jacket niche?**
- 60 brands and 111 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 35% of demand.
- **What do buyers complain about in running jacket?**
- Top complaints mined from reviews: Size-Overall, Water Resistance, Quality-Overall. The return rate is 6.0% — above our launch gate.
- **When does demand for running jacket peak?**
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 4.7× the quietest.
- **What does it cost to enter the running jacket niche?**
- Listings span £5.85–£58.52; the average listing price is £21.83 (sweet spot $15–$100). The average incumbent carries 843 reviews — the moat a new listing must climb.
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