---
title: "Running Insoles — £96K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/running-insoles"
last_updated: "2026-07-31T18:47:16.094Z"
locale: en
meta:
description: "Niche score 52/100 · £96K/yr market · 166K searches/yr · £15.77 avg price. Soft demand (-16.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £96K/yr market · 166K searches/yr · £15.77 avg price. Soft demand (-16.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Running Insoles — £96K/yr Amazon UK Niche (2026) - Flapen"
---
# **running insoles**
**Worth a look**
Shows low returns (1.0%), but soft demand (-16.8% this quarter) keeps it on the watch list.
Market size 24Growth 17Conversion 46Competition 72Returns 95Price range 77Avg price 77Brand share 35Review moat 40Quality gap 78
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****£15.77**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£5.17–£48.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,515.94**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****£96K**
£96K/yr · 166K searches
**Growth**
**Bad****-16.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, running insoles is a £96K/yr Amazon United Kingdom market (166K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **running insoles market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£79K–£95K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#100**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **85%**
- **Out of stock**
- **12.3%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 87%
**Open market**
**11%**
- Enertor35% - Dr. Scholl's29% - riemot7% - Risctrre7% - goofort6% - iFitna4% - Open — no brand owns it (7 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 90 weeks — -16.8% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep, Oct · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/fashion/running-insoles/trend)
## **Top running insoles search terms**
- **running insoles**22K/yr-20.3%2.8% conv. - **shock absorbing insoles**15K/yr-1.4%1.8% conv. - **enertor running insoles**22K/yr-38.3%5.3% conv. - **sports insoles for men**14K/yr+1.1%3.4% conv. - **running insoles for men**17K/yr-32.3%4.5% conv. - **sports insoles**10K/yr-10.4%1.7% conv. - **football boot insoles**11K/yr-8.7%2.6% conv. - **enertor insoles**13K/yr-26.9%2.3% conv. - **running insoles for women**9K/yr-31.9%1.9% conv. - **football insoles**7K/yr+12.6%1.5% conv. [**All search terms **](https://flapen.com/research/uk/fashion/running-insoles/search-terms)
## **Top running insoles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£3K6%£6K9%£9K12%£11K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dr. Scholls Run Shock Absorbing Insoles - Helps Prevent and Relieve Knee Pain Shin Splints and Plantar Fasciitis Designed for Runners Arch Support Insoles for Running Jogging UK Shoe Size 7-13**Dr. Scholl's**£12.17**4.2★274 rev](https://www.amazon.co.uk/dp/B0DQCJT3V4) [2**Enertor Ultimate Running Insoles with PX1 Shock-Absorbing Technology for Plantar Fasciitis Shin Splints Runners Knee Relief Size 9-10**Enertor**£32.31**4.1★557 rev](https://www.amazon.co.uk/dp/B0CKXT9VWL) [3**Enertor Ultimate Running Insoles with PX1 Shock-Absorbing Technology. Relief for: Plantar Fasciitis shin splints Achilles tendonitis Runners Knee Foot & Heel Pain**Enertor**£32.44**4.1★557 rev](https://www.amazon.co.uk/dp/B0CJTT952T) [4**riemot Sport Insoles for Men & Women Shock-Absorbing Sports Insole for Running Walking Cushioned Breathable Shoe Inserts for Hiking Active Lifestyles Soft Inner Soles Black UK 9**riemot**£5.33**4.3★2,146 rev](https://www.amazon.co.uk/dp/B0CNK9LH7X) [5**Enertor Energy Run Socks - Trainer Ankle Length Running Socks - With Anti-Blister Protection and Breathable Anti-Microbial Yarn - For Performance and Endurance**Enertor**£10.91**4.2★38 rev](https://www.amazon.co.uk/dp/B0772H2Q26)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mens Gel Sports Insoles for Football Boots & Rugby Boots Shock-Absorbing Metatarsal Cushion with Arch Support Breathable Design for Soccer Rugby & Cycling**Xiansini**£6.84**7 rev7mo ago](https://www.amazon.co.uk/dp/B0G4CS48G2) [**Goofort DynaZoom Carbon Fiber Insoles Men Women Arch Support Gel Orthotic InsertsDynamic Performance with Carbon Fiber Stability Plate Anti-Fatigue Sports Plantar Fasciitis**goofort**£15.92**30 rev10mo ago](https://www.amazon.co.uk/dp/B0F89K8HFD) [**Dr. Scholls Run Shock Absorbing Insoles - Helps Prevent and Relieve Knee Pain Shin Splints and Plantar Fasciitis Designed for Runners Arch Support Insoles for Running Jogging UK Shoe Size 7-13**Dr. Scholl's**£12.17**274 rev1y ago](https://www.amazon.co.uk/dp/B0DQCJT3V4) [**Scholl GelActiv Trainer Insoles for Men All Day Comfort Running Shoe Insoles Super Shock Absorption and Springiness with GelWave Technology UK Size 7-12**Dr. Scholl's**£11.73**485 rev2y ago](https://www.amazon.co.uk/dp/B0CXPV1TWY) [**Scholl GelActiv Work Insoles for Men All Day Comfort at Work Shock Absorption and Comfort Cushioning with GelWave Technology UK Size 7-12**Dr. Scholl's**£10.95**3,405 rev2y ago](https://www.amazon.co.uk/dp/B0CXPVZT2F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Enertor Energy Run Socks - Trainer Ankle Length Running Socks - With Anti-Blister Protection and Breathable Anti-Microbial Yarn - For Performance and Endurance**Enertor**£10.91**4.2★**▲ 282%**](https://www.amazon.co.uk/dp/B0772H2Q26) [**Goofort DynaZoom Carbon Fiber Insoles Men Women Arch Support Gel Orthotic InsertsDynamic Performance with Carbon Fiber Stability Plate Anti-Fatigue Sports Plantar Fasciitis**goofort**£15.92**4.6★**▲ 277%**](https://www.amazon.co.uk/dp/B0F89K8HFD) [**Mens Gel Sports Insoles for Football Boots & Rugby Boots Shock-Absorbing Metatarsal Cushion with Arch Support Breathable Design for Soccer Rugby & Cycling**Xiansini**£6.84**4.2★**▲ 163%**](https://www.amazon.co.uk/dp/B0G4CS48G2) [**Enertor Ultimate Walking Insoles with PX1 Shock-Absorbing Technology for Plantar Fasciitis Foot Pain Relief Shin Splints Runners Knee & Foot Pain**Enertor**£31.42**4.0★**▲ 125%**](https://www.amazon.co.uk/dp/B089T5THJF) [**Dr. Scholls GelActiv Running Insoles for Men Sports Insoles with Pressure and Arch Support and Freshsheet Odour Protection - Perfect Insole for Sports Shoes - UK Shoe Size 7-12 1 Pair**Dr. Scholl's**£9.71**4.3★**▲ 69%**](https://www.amazon.co.uk/dp/B0CH84NTQP)
**~~View all trending →~~**
## **What buyers say about running insoles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**37%
*“Comfortable & Supportive”*
**Quality-Overall**12%
*“They feel well made”*
**Size-Overall**11%
*“True to size for my choice”*
**Value For Money**5%
*“Good value”*
**Advertised Vs Actual Product**4%
*“Does the job”*
**Arch Support**3%
*“The arch support is amazing”*
**Pain Relief-Overall**3%
*“pain relief”*
**Cushion**2%
*“CUSHION IS VERY GOOD”*
**Ease Of Use**2%
*“Easy to use”*
**Heel Spurs/Plantar Fasciitis**2%
*“Great product really helped my plantar fasciitis”*
### **What buyers complain about **
**Comfort-Overall**15%
*“Very uncomfortable - hard as rocks”*
**Size-Overall**11%
*“Runs small”*
**Pain Relief-Overall**9%
*“causing more pain”*
**Value For Money**7%
*“Very disappointing especially considering the price”*
**Functionality-Overall**5%
*“It won't help”*
**Hard Feel**3%
*“Seems very hard as I expected something cushioned”*
**Quality-Overall**3%
*“Garbage”*
**Smell**3%
*“Very smelly”*
**Thickness**3%
*“Too thick to work for boots”*
**Durability**2%
*“Very poor only lasted 2 weeks”*
### **Top return reasons **
**Size-Overall**50%
**Feet Fit**10%
**Comfort-Overall**10%
**Quality-Overall**4%
**Pain Relief-Overall**3%
**Thin**2%
**Functionality-Overall**2%
**Thickness**2%
**Advertised Vs Actual Product**2%
**Arch Support**1%
## **Common questions**
- **Is running insoles profitable to sell on Amazon United Kingdom?**
- The niche generates £96K/yr across 34 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the running insoles niche?**
- 13 brands and 33 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in running insoles?**
- Top complaints mined from reviews: Comfort-Overall, Size-Overall, Pain Relief-Overall. The return rate is 1.0%.
- **When does demand for running insoles peak?**
- Demand peaks in Sep–Oct; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the running insoles niche?**
- Listings span £5.17–£48.90; the average listing price is £15.77 (sweet spot $15–$100). The average incumbent carries 2,516 reviews — the moat a new listing must climb.
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