---
title: "Trend — rugby - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/rugby/trend"
last_updated: "2026-07-31T17:32:41.635Z"
locale: en
meta:
  description: "Niche score 31/100 · £31K/yr market · 471K searches/yr · £15.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 31/100 · £31K/yr market · 471K searches/yr · £15.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — rugby - Flapen"
---

# **rugby**

**Skip it**

Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Market size 8Growth 12Conversion 5Competition 18Returns 86Price range 70Avg price 76Brand share 19Review moat 69Quality gap 37

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£15.28**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£5.12–£38.22**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****748**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Competition**

**Bad****79%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-25.2%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£31K**

£31K/yr · 471K searches

**Conversion**

**Bad****0.4%**

search→purchase rate — share of searches ending in a sale