---
title: "Rugby — £31K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/rugby"
last_updated: "2026-07-31T16:37:17.756Z"
locale: en
meta:
description: "Niche score 31/100 · £31K/yr market · 471K searches/yr · £15.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · £31K/yr market · 471K searches/yr · £15.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rugby — £31K/yr Amazon UK Niche (2026) - Flapen"
---
# **rugby**
**Skip it**
Weak search conversion (0.4%) — this niche doesn't clear our bar today.
Market size 8Growth 12Conversion 5Competition 18Returns 86Price range 70Avg price 76Brand share 19Review moat 69Quality gap 37
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£15.28**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£5.12–£38.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****748**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-25.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£31K**
£31K/yr · 471K searches
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, rugby is a £31K/yr Amazon United Kingdom market (471K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rugby market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **£38K–£46K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#201**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **77%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**32**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**5%**
- Rhino38% - YLYDMY25% - Canterbury15% - LACEEZE9% - Oz OverBoots6% - LION SPORTSWEAR3% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.2% search growth over the last 90 days.
45K35KSpike '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 6.6×
[**Open Trend **](https://flapen.com/research/uk/fashion/rugby/trend)
## **Top rugby products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£6K30%£9K40%£12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rhino Cyclone Rugby Ball Hot Pink (5)**Rhino**£8.30**4.6★1,940 rev](https://www.amazon.co.uk/dp/B08KGNCDV8) [2**YLYDMY Funny Gifts for Men Do Not Disturb Im Watching Rugby Novelty Funny Socks for Men Women Rugby Lovers Gifts Gift for Men Women Game Lovers Casual Socks**YLYDMY**£5.12**4.4★335 rev](https://www.amazon.co.uk/dp/B0DCVRD1TB) [3**LACEEZE lace Band Football Boot Lace Cover Black**LACEEZE**£9.94**4.5★4,535 rev](https://www.amazon.co.uk/dp/B00P4MCPSO) [4**Canterbury Mens Tactic Rugby Shorts | Internal Drawstring & Pockets | Gym/Training Short Leisure Shorts Navy L**Canterbury**£17.41**4.6★525 rev](https://www.amazon.co.uk/dp/B01B291S58) [5**Canterbury Mens Players Drill Shorts | Rugby Shorts | CCC Logo Gym Shorts**Canterbury**£16.56**4.3★151 rev](https://www.amazon.co.uk/dp/B0D6NCHTPN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Oz OverBoots Muck & Maul Two Tone Harlequin Rugby Shorts Durable 100% Cotton Drill with Deep Pockets Tie Cord & Side Vents Ideal for Rugby Workwear & Young Farmers - XS/Emerald Green and Black**Oz OverBoots**£24.99**1 rev11mo ago](https://www.amazon.co.uk/dp/B0FLY6Z9YJ) [**LION SPORTSWEAR Compression Shorts for Football & Sports Multi-Purpose Base Layer for Men & Kids Ideal for Gym Training & Running - Red | Medium Adults**LION SPORTSWEAR**£12.02**117 rev1y ago](https://www.amazon.co.uk/dp/B0DL6WYHT4) [**YLYDMY Funny Gifts for Men Do Not Disturb Im Watching Rugby Novelty Funny Socks for Men Women Rugby Lovers Gifts Gift for Men Women Game Lovers Casual Socks**YLYDMY**£5.12**335 rev1y ago](https://www.amazon.co.uk/dp/B0DCVRD1TB) [**Oz OverBoots Muck & Maul Two Tone Harlequin Rugby Shorts Durable 100% Cotton Drill with Deep Pockets Tie Cord & Side Vents Ideal for Rugby Workwear & Young Farmers - L/Navy and Hot Pink**Oz OverBoots**£24.77**1 rev2y ago](https://www.amazon.co.uk/dp/B0FLPMZZ6W) [**Canterbury Mens Players Drill Shorts | Rugby Shorts | CCC Logo Gym Shorts**Canterbury**£16.56**151 rev2y ago](https://www.amazon.co.uk/dp/B0D6NCHTPN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Oz OverBoots Muck & Maul Two Tone Harlequin Rugby Shorts Durable 100% Cotton Drill with Deep Pockets Tie Cord & Side Vents Ideal for Rugby Workwear & Young Farmers - XS/Emerald Green and Black**Oz OverBoots**£24.99**5.0★**▲ 115%**](https://www.amazon.co.uk/dp/B0FLY6Z9YJ) [**Oz OverBoots Muck & Maul Two Tone Harlequin Rugby Shorts Durable 100% Cotton Drill with Deep Pockets Tie Cord & Side Vents Ideal for Rugby Workwear & Young Farmers - L/Navy and Hot Pink**Oz OverBoots**£24.77**5.0★**▲ 114%**](https://www.amazon.co.uk/dp/B0FLPMZZ6W) [**Rhino Cyclone Rugby Ball Hot Pink (5)**Rhino**£8.30**4.6★**▲ 114%**](https://www.amazon.co.uk/dp/B08KGNCDV8) [**Canterbury Mens Players Drill Shorts | Rugby Shorts | CCC Logo Gym Shorts Black M**Canterbury**£16.15**4.3★**▲ 113%**](https://www.amazon.co.uk/dp/B0D6NB8VD9) [**LION SPORTSWEAR Compression Shorts for Football & Sports Multi-Purpose Base Layer for Men & Kids Ideal for Gym Training & Running - Red | Medium Adults**LION SPORTSWEAR**£12.02**4.6★**▲ 97%**](https://www.amazon.co.uk/dp/B0DL6WYHT4)
**~~View all trending →~~**
## **What buyers say about rugby**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**37%
*“Good quality rugby ball”*
**Grip**11%
*“Good grip”*
**Durability**11%
*“Very durable as this bag gets tossed about”*
**Advertised Vs Actual Product**11%
*“As described”*
**Heel Support**11%
*“My daughter also says she feels like it gives her they extra support is well around her feet”*
**Size-Overall**6%
*“Perfect fit and quality my son trains every week in then”*
**Suitability Beginner**6%
*“Kids love it to practice kicking”*
### **What buyers complain about **
**Advertised Vs Actual Product**20%
*“Misleading”*
**Material Quality**14%
*“they have changed the hard wearing twill material to horrible nylon type fabric”*
**Durability**13%
*“Split already”*
**Size-Overall**13%
*“Smaller than small”*
**Value For Money**10%
*“Don't think the price is fair due to it breaking so easily”*
**Design-Overall**5%
*“Good design just didn't hold up well”*
**Adhesion/Stickiness**4%
*“doesnt actually stay on the laces”*
**Inflation/Deflation**4%
*“Did not inflate”*
**Strength**4%
*“not strong enough”*
**Functionality-Overall**4%
*“execution is poor”*
### **Top return reasons **
**Size-Overall**67%
**Material Quality**14%
**Advertised Vs Actual Product**6%
**Inflation/Deflation**3%
**Durability**3%
**Shape/Style**1%
**Color**1%
**Weight Heavy**1%
**Flatness**1%
**Visibility**1%
## **Common questions**
- **Is rugby profitable to sell on Amazon United Kingdom?**
- The niche generates £31K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.2%. Flapen's verdict: Skip it (31/100).
- **How competitive is the rugby niche?**
- 8 brands and 32 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in rugby?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Material Quality, Durability. The return rate is 1.4%.
- **When does demand for rugby peak?**
- Demand peaks in Nov–Dec; the busiest month runs 6.6× the quietest.
- **What does it cost to enter the rugby niche?**
- Listings span £5.12–£38.22; the average listing price is £15.28 (sweet spot $15–$100). The average incumbent carries 748 reviews — the moat a new listing must climb.
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