---
title: "Rugby Studs — £37K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/rugby-studs"
last_updated: "2026-07-31T19:46:41.539Z"
locale: en
meta:
description: "Niche score 42/100 · £37K/yr market · 37K searches/yr · £11.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £37K/yr market · 37K searches/yr · £11.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rugby Studs — £37K/yr Amazon UK Niche (2026) - Flapen"
---
# **rugby studs**
**Skip it**
Soft demand (-70.1% this quarter) — this niche doesn't clear our bar today.
Market size 9Growth 0Conversion 82Competition 44Returns 51Price range 73Avg price 47Brand share 33Review moat 85Quality gap 76
**Review moat**
**Great****292**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****8.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£6.60–£37.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****3.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****£11.63**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****£37K**
£37K/yr · 37K searches
**Growth**
**Bad****-70.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, rugby studs is a £37K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 42/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rugby studs market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£23K–£29K**
- units × avg price
- **Conversion rate**
- **8.6%**
- **Avg BSR**
- **#358**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **67%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **197 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**10%**
- 55 Sport46% - Precision14% - adidas11% - Gilbert8% - FunnAura6% - iohsxae5% - Open — no brand owns it (5 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — -70.1% search growth over the last 90 days.
2K1KHoliday '24Spike '25Prime Day '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 12.9×
[**Open Trend **](https://flapen.com/research/uk/fashion/rugby-studs/trend)
## **Top rugby studs search terms**
- **rugby studs**20K/yr-68.6%4.7% conv. - **rugby boot studs**6K/yr-65.0%4.7% conv. - **kooga replacement studs**3K/yr-55.3%0.9% conv. - **kooga rugby studs**4K/yr-80.6%4.9% conv. - **21mm rugby studs**3K/yr-87.0%1.7% conv. [**All search terms **](https://flapen.com/research/uk/fashion/rugby-studs/search-terms)
## **Top rugby studs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£7K30%£11K40%£15K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**55 Sport Aluminium Replacement Rugby Studs - 12 Pack (21mm) - Silver**55 Sport**£14.40**4.4★582 rev](https://www.amazon.co.uk/dp/B01LQA05VG) [2**adidas Unisex Sg Football Studs Threaded Rods and Studs Multicolor One Size**adidas**£11.11**4.5★1,580 rev](https://www.amazon.co.uk/dp/B07S8BMWNV) [3**55 Sport Aluminium Replacement Rugby Studs - 16 Pack (18mm) - Silver**55 Sport**£14.95**4.4★582 rev](https://www.amazon.co.uk/dp/B01LQA04OY) [4**Aluminium Rugby Studs - Pack of 16 - size 15/18mm**Gilbert**£10.02**4.4★50 rev](https://www.amazon.co.uk/dp/B000TE9ZVM) [5**Precision Training Alloy 15mm Rugby Union**Precision**£7.44**4.4★21 rev](https://www.amazon.co.uk/dp/B005OKW3H4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**adidas Unisex Sg Football Studs Threaded Rods and Studs Multicolor One Size**adidas**£11.11**1,580 rev1mo ago](https://www.amazon.co.uk/dp/B07S8BMWNV) [**iohsxae 12PCS Replacement Football Studs Aluminium Rugby Boot Spikes Screw-In Cleats Silver Metal Mixed Sizes 11mm 13mm ((Single layer) 8 pieces of 11mm + 4 pieces of 13mm + one wrench)**iohsxae**£7.65**0 rev2mo ago](https://www.amazon.co.uk/dp/B0GYS4V8JN) [**iohsxae 12PCS Replacement Football Studs Aluminium Rugby Boot Spikes Screw-In Cleats Silver Metal Mixed Sizes 11mm 13mm (M5 (Double Layer) 13MM 8 pieces + 15MM 4 pieces + wrench)**iohsxae**£6.79**0 rev2mo ago](https://www.amazon.co.uk/dp/B0GYRWPXC9) [**Zynqo 12PCS M5 Metal Football Studs Boots 11mm 13mm 15mm with Wrench Tool**Zynqo**£6.73**15 rev5mo ago](https://www.amazon.co.uk/dp/B0GK9G3JL3) [**FunnAura 12PCS Rugby Studs Metal Studs Football Boots Replacement with 2 Wrench(15mm 13mm) Silver**FunnAura**£8.78**14 rev2y ago](https://www.amazon.co.uk/dp/B0CZND5WGR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**iohsxae 12PCS Replacement Football Studs Aluminium Rugby Boot Spikes Screw-In Cleats Silver Metal Mixed Sizes 11mm 13mm (M5 (Double Layer) 13MM 8 pieces + 15MM 4 pieces + wrench)**iohsxae**£6.79**0.0★**▲ 513%**](https://www.amazon.co.uk/dp/B0GYRWPXC9) [**iohsxae 12PCS Replacement Football Studs Aluminium Rugby Boot Spikes Screw-In Cleats Silver Metal Mixed Sizes 11mm 13mm ((Single layer) 8 pieces of 11mm + 4 pieces of 13mm + one wrench)**iohsxae**£7.65**0.0★**▲ 509%**](https://www.amazon.co.uk/dp/B0GYS4V8JN) [**Zynqo 12PCS M5 Metal Football Studs Boots 11mm 13mm 15mm with Wrench Tool**Zynqo**£6.73**4.5★**▲ 307%**](https://www.amazon.co.uk/dp/B0GK9G3JL3) [**Canterbury Adult Unisex Phoenix Raze Soft Ground Rugby Boots | Strong | Lightweight | Scuff Resistant Soft Ground Rugby Boots Black/White 10**Canterbury**£37.35**4.6★**▲ 236%**](https://www.amazon.co.uk/dp/B09XJ7WSCL) [**KOOKABURRA BSCS carta Football Soft Cricket Spikes (Set 22) Yellow 22 Pack**Kookaburra**£10.50**4.0★**▲ 233%**](https://www.amazon.co.uk/dp/B005CFUF80)
**~~View all trending →~~**
## **What buyers say about rugby studs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**45%
*“They fit perfectly into my boots with no issues at all”*
**Quality-Overall**26%
*“Good quality and easy to screw in, so swapping them over was quick and straightforward”*
**Value For Money**15%
*“Great value for money”*
**Ease Of Use**8%
*“Easy to use”*
**Advertised Vs Actual Product**6%
*“were exactly as described in the listing”*
### **What buyers complain about **
**Size-Overall**50%
*“Way too small”*
**Durability**50%
*“Broken on second use”*
### **Top return reasons **
**Size-Overall**79%
**Advertised Vs Actual Product**4%
**Compatibility-Overall**3%
**Feet Fit**3%
**Shape/Style**3%
**Defective Material/Parts**2%
**Value For Money**2%
**Durability**2%
**Functionality-Overall**1%
**Length**1%
## **Common questions**
- **Is rugby studs profitable to sell on Amazon United Kingdom?**
- The niche generates £37K/yr across 18 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -70.1%. Flapen's verdict: Skip it (42/100).
- **How competitive is the rugby studs niche?**
- 11 brands and 34 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in rugby studs?**
- Top complaints mined from reviews: Size-Overall, Durability. The return rate is 3.0%.
- **When does demand for rugby studs peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 12.9× the quietest.
- **What does it cost to enter the rugby studs niche?**
- Listings span £6.60–£37.35; the average listing price is £11.63 (sweet spot $15–$100). The average incumbent carries 292 reviews — the moat a new listing must climb.
## **Related niches in Fashion**
- 69 [**mens boxers**](https://flapen.com/research/uk/fashion/mens-boxers)£2.8M/yr+21.3%**Launch it**- 70 [**sporran**](https://flapen.com/research/uk/fashion/sporran)£67K/yr+166.3%**Worth a look**- 70 [**racer back bra clip**](https://flapen.com/research/uk/fashion/racer-back-bra-clip)£52K/yr+181.5%**Worth a look**- 70 [**aviator sunglasses**](https://flapen.com/research/uk/fashion/aviator-sunglasses)£195K/yr+100.7%**Worth a look**- 70 [**gifts for colleagues**](https://flapen.com/research/uk/fashion/gifts-for-colleagues)£117K/yr+114.0%**Worth a look**- 70 [**mens shorts**](https://flapen.com/research/uk/fashion/mens-shorts)£679K/yr+220.7%**Worth a look**[**All Fashion niches **](https://flapen.com/research/uk/fashion)