---
title: "Search terms — rugby shorts - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/rugby-shorts/search-terms"
last_updated: "2026-07-31T23:29:57.743Z"
locale: en
meta:
  description: "Niche score 48/100 · £22K/yr market · 139K searches/yr · £16.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · £22K/yr market · 139K searches/yr · £16.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — rugby shorts - Flapen"
---

# **rugby shorts**

**Skip it**

A small market ($22K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 86Conversion 12Competition 75Returns 35Price range 57Avg price 78Brand share 28Review moat 65Quality gap 60

**Growth**

**Great****+87.4%**

90-day search growth — must beat 0% to launch

**Avg price**

**Great****£16.00**

avg listing price — sweet spot $15–$100

**Competition**

**Great****40%**

top-5 click share — an open shelf

**Review moat**

**Good****887.52**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£7.35–£24.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Okay****4.2%**

return rate — above 5% kills the launch gate

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£22K**

£22K/yr · 139K searches