---
title: "Rugby Shorts — £22K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/rugby-shorts"
last_updated: "2026-08-01T00:13:27.773Z"
locale: en
meta:
description: "Niche score 48/100 · £22K/yr market · 139K searches/yr · £16.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £22K/yr market · 139K searches/yr · £16.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rugby Shorts — £22K/yr Amazon UK Niche (2026) - Flapen"
---
# **rugby shorts**
**Skip it**
A small market ($22K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 86Conversion 12Competition 75Returns 35Price range 57Avg price 78Brand share 28Review moat 65Quality gap 60
**Growth**
**Great****+87.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****£16.00**
avg listing price — sweet spot $15–$100
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Review moat**
**Good****887.52**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£7.35–£24.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****4.2%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£22K**
£22K/yr · 139K searches
According to Flapen's Amazon United Kingdom niche tracking, rugby shorts is a £22K/yr Amazon United Kingdom market (139K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rugby shorts market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£32K–£40K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#222**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **77%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**11 **▲rising
**Sellers**
**38**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 75%
**Open market**
**8%**
- Canterbury58% - Oz OverBoots13% - 22YardsPro8% - BROKIG5% - Hazy Blue4% - Rhino4% - Open — no brand owns it (5 brands, 8%)
## **Top rugby shorts search terms**
- **rugby shorts**52K/yr+62.4%0.8% conv. - **canterbury shorts**29K/yr+212.7%1.2% conv. - **mens rugby shorts**14K/yr+93.2%0.7% conv. - **rugby shorts men**17K/yr+6.9%0.9% conv. - **canterbury rugby shorts**16K/yr+116.0%1.3% conv. - **canterbury shorts mens**5K/yr+101.7%1.3% conv. - **black rugby shorts**5K/yr-20.4%1.4% conv. [**All search terms **](https://flapen.com/research/uk/fashion/rugby-shorts/search-terms)
## **Top rugby shorts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£8738%£2K12%£3K16%£3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Canterbury Mens Players Drill Shorts | Rugby Shorts | CCC Logo Gym Shorts**Canterbury**£16.56**4.3★151 rev](https://www.amazon.co.uk/dp/B0D6NCHTPN) [2**Canterbury Mens Player Drill Short Black L**Canterbury**£13.66**4.5★21 rev](https://www.amazon.co.uk/dp/B0D6NBPHKZ) [3**Kiwi Mens Rugby Training Shorts with Pockets Lightweight & Breathable Sports Shorts Durable Fabric Elastic Waistband and Secure Storage Ideal for Rugby Gym Running and Outdoor Fitness**22YardsPro**£12.77**3.7★62 rev](https://www.amazon.co.uk/dp/B0C33HLQB7) [4**Oz OverBoots Muck & Maul Two Tone Harlequin Rugby Shorts Durable 100% Cotton Drill with Deep Pockets Tie Cord & Side Vents Ideal for Rugby Workwear & Young Farmers - L/Navy and Hot Pink**Oz OverBoots**£24.77**5.0★1 rev](https://www.amazon.co.uk/dp/B0FLPMZZ6W) [5**Canterbury Mens Tactic Rugby Shorts | Internal Drawstring & Pockets | Gym/Training Short Leisure Shorts Navy M**Canterbury**£16.73**4.6★525 rev](https://www.amazon.co.uk/dp/B01B291R90)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BROKIG Mens Running Gym Shorts DriArmor Rugby Sports Tennis S Black**BROKIG**£14.03**26 rev4mo ago](https://www.amazon.co.uk/dp/B0GJT9FF8Z) [**Oz OverBoots Muck & Maul Two Tone Harlequin Rugby Shorts Durable 100% Cotton Drill with Deep Pockets Tie Cord & Side Vents Ideal for Rugby Workwear & Young Farmers - XS/Emerald Green and Black**Oz OverBoots**£24.99**1 rev11mo ago](https://www.amazon.co.uk/dp/B0FLY6Z9YJ) [**Oz OverBoots Muck & Maul Two Tone Harlequin Rugby Shorts Durable 100% Cotton Drill with Deep Pockets Tie Cord & Side Vents Ideal for Rugby Workwear & Young Farmers - S/Peacock Blue and Navy**Oz OverBoots**£24.97**1 rev11mo ago](https://www.amazon.co.uk/dp/B0FLY9XKT1) [**Hazy Blue Nelson - Coloured Block Shorts Unisex Sports and Leisure - Mens Shorts/Womens Shorts (UK Alpha M Regular Regular Cerise/Black)**Hazy Blue**£20.53**7 rev11mo ago](https://www.amazon.co.uk/dp/B0FL7X9VLD) [**Hazy Blue Nelson - Coloured Block Shorts Unisex Sports and Leisure - Mens Shorts/Womens Shorts (UK Alpha M Regular Regular Pink/White)**Hazy Blue**£20.66**7 rev11mo ago](https://www.amazon.co.uk/dp/B0FL7X89YB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hazy Blue Nelson - Coloured Block Shorts Unisex Sports and Leisure - Mens Shorts/Womens Shorts (UK Alpha M Regular Regular Pink/White)**Hazy Blue**£20.66**5.0★**▲ 30%**](https://www.amazon.co.uk/dp/B0FL7X89YB) [**Oz OverBoots Muck & Maul Two Tone Harlequin Rugby Shorts Durable 100% Cotton Drill with Deep Pockets Tie Cord & Side Vents Ideal for Rugby Workwear & Young Farmers - L/Navy and Hot Pink**Oz OverBoots**£24.77**5.0★**▲ 30%**](https://www.amazon.co.uk/dp/B0FLPMZZ6W) [**Hazy Blue Nelson - Coloured Block Shorts Unisex Sports and Leisure - Mens Shorts/Womens Shorts (UK Alpha M Regular Regular Cerise/Black)**Hazy Blue**£20.53**5.0★**▲ 30%**](https://www.amazon.co.uk/dp/B0FL7X9VLD) [**Oz OverBoots Muck & Maul Two Tone Harlequin Rugby Shorts Durable 100% Cotton Drill with Deep Pockets Tie Cord & Side Vents Ideal for Rugby Workwear & Young Farmers - S/Peacock Blue and Navy**Oz OverBoots**£24.97**5.0★**▲ 30%**](https://www.amazon.co.uk/dp/B0FLY9XKT1) [**Oz OverBoots Muck & Maul Two Tone Harlequin Rugby Shorts Durable 100% Cotton Drill with Deep Pockets Tie Cord & Side Vents Ideal for Rugby Workwear & Young Farmers - XS/Emerald Green and Black**Oz OverBoots**£24.99**5.0★**▲ 29%**](https://www.amazon.co.uk/dp/B0FLY6Z9YJ)
**~~View all trending →~~**
## **Common questions**
- **Is rugby shorts profitable to sell on Amazon United Kingdom?**
- The niche generates £22K/yr across 48 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +87.4%. Flapen's verdict: Skip it (48/100).
- **How competitive is the rugby shorts niche?**
- 11 brands and 38 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 88% of demand.
- **What does it cost to enter the rugby shorts niche?**
- Listings span £7.35–£24.99; the average listing price is £16.00 (sweet spot $15–$100). The average incumbent carries 888 reviews — the moat a new listing must climb.
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