---
title: "Rugby Shirts for Men — £19K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/rugby-shirts-for-men"
last_updated: "2026-07-31T14:20:33.541Z"
locale: en
meta:
description: "Niche score 49/100 · £19K/yr market · 369K searches/yr · £23.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £19K/yr market · 369K searches/yr · £23.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rugby Shirts for Men — £19K/yr Amazon UK Niche (2026) - Flapen"
---
# **rugby shirts for men**
**Skip it**
Weak search conversion (0.2%) — this niche doesn't clear our bar today.
Market size 5Growth 10Conversion 3Competition 95Returns 50Price range 88Avg price 95Brand share 78Review moat 74Quality gap 70
**Competition**
**Incredible****18%**
top-5 click share — an open shelf
**Avg price**
**Incredible****£23.98**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£7.22–£95.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****530.28**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.0%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-30.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£19K**
£19K/yr · 369K searches
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, rugby shirts for men is a £19K/yr Amazon United Kingdom market (369K searches/yr). The top 5 brands hold 57% of demand. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rugby shirts for men market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£36K–£48K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#670**
- **Page quality**
- **0%**
- **Prime**
- **63%**
- **Sponsored**
- **74%**
- **Out of stock**
- **12.2%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.
**Brands**
**35 **▲rising
**Sellers**
**93**
**Top-5 brand share**
**57%**
Top 20: 93%
**Top-5 click share**
**18%**
Top 20: 48%
**Open market**
**38%**
- Canterbury19% - Uneek clothing11% - Guinness10% - BRIAN OAK LONDON9% - Castore9% - Traditional Craft4%
## **Demand**
Weekly Amazon search volume, last 38 weeks — -30.6% search growth over the last 90 days.
15K10KBlack Friday '25Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/uk/fashion/rugby-shirts-for-men/trend)
## **Top rugby shirts for men search terms**
- **rugby shirts for men**93K/yr-31.3%0.2% conv. - **rugby shirt**36K/yr-26.5%0.2% conv. - **mens rugby shirts**30K/yr-14.3%0.2% conv. - **rugby shirts**21K/yr-26.5%0.1% conv. - **mens rugby shirts long sleeve**20K/yr-63.0%0.3% conv. - **rugby top**13K/yr-28.7%0.2% conv. - **british and irish lions**10K/yr+9.2%0.1% conv. - **rugby tops for men**11K/yr-22.4%0.1% conv. - **rugby jersey**8K/yr-22.7%0.1% conv. - **british lions**16K/yr-9.9%0.2% conv. [**All search terms **](https://flapen.com/research/uk/fashion/rugby-shirts-for-men/search-terms)
## **Top rugby shirts for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£3894%£7796%£1K8%£2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Guinness Black/White Performance Short Sleeve Rugby Shirt (Medium)**Guinness**£32.21**4.4★192 rev](https://www.amazon.co.uk/dp/B07B3XHWHS) [2**Traditional Craft Guinness Mens Ireland Rugby Shirt Long Sleeve Black Harp Band Black XL**Traditional Craft**£52.69**4.5★25 rev](https://www.amazon.co.uk/dp/B0CXDZ9W1N) [3**British & Irish Lions Canterbury Adult Unisex Official Canterbury Short Sleeve Classic Rugby Jersey | Relaxed Fit | Soft Feel Red Dahlia L**Canterbury**£39.25**4.6★172 rev](https://www.amazon.co.uk/dp/B0CW5SPXG9) [4**Uneeek Clothing Scotland Long Sleeve Rugby Shirts. 6 Nations Rugby (L (42-44)) Navy Blue**Uneeek Clothing**£22.44**4.6★293 rev](https://www.amazon.co.uk/dp/B07NPLBM5G) [5**British & Irish Lions Canterbury Adult Unisex Official Canterbury Replica Rugby Jersey | Player Fit | Moisture Wicking Red Dahlia 4XL**Canterbury**£32.35**4.7★286 rev](https://www.amazon.co.uk/dp/B0CW5TQ5YK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Castore England Rugby Mens Home Pro Shirt Retail White L**Castore**£95.86**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H2JLMT98) [**Castore England Rugby Mens Off Pitch Polo Black 4XL**Castore**£42.93**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H2JY9QSC) [**Gaffer Mens Rugby Shirt Long Sleeve Polo Top Plain Single Stripe Multi Stripe Classic Casual Sports Workwear Black - Plain 3XL**Gaffer**£11.65**2 rev2mo ago](https://www.amazon.co.uk/dp/B0H1N6WHHQ) [**BRIAN OAK LONDON Mens Grey and Navy Striped Rugby Polo Shirt Long Sleeve Yarn Dyed Cotton Blend Regular Fit Casual Athletic Top (UK Alpha M Regular Regular Grey/Navy)**BRIAN OAK LONDON**£35.90**2 rev9mo ago](https://www.amazon.co.uk/dp/B0FV8RGGDM) [**BRIAN OAK LONDON Mens Black Striped Rugby Polo Shirt Relaxed Fit Long Sleeve Top Premium Cotton Blend Athletic Casual Shirt (UK Alpha L Regular Regular Black)**BRIAN OAK LONDON**£35.73**2 rev10mo ago](https://www.amazon.co.uk/dp/B0FQWDJMLB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Castore England Rugby Mens Off Pitch Polo Black 4XL**Castore**£42.93**0.0★**▲ 83%**](https://www.amazon.co.uk/dp/B0H2JY9QSC) [**Castore England Rugby Mens Home Pro Shirt Retail White L**Castore**£95.86**0.0★**▲ 83%**](https://www.amazon.co.uk/dp/B0H2JLMT98) [**Gaffer Mens Rugby Shirt Long Sleeve Polo Top Plain Single Stripe Multi Stripe Classic Casual Sports Workwear Black - Plain 3XL**Gaffer**£11.65**4.5★**▲ 81%**](https://www.amazon.co.uk/dp/B0H1N6WHHQ) [**British & Irish Lions Canterbury Adult Unisex Official Canterbury Replica Rugby Jersey | Player Fit | Moisture Wicking Red Dahlia 4XL**Canterbury**£32.35**4.7★**▲ 75%**](https://www.amazon.co.uk/dp/B0CW5TQ5YK) [**Mens Long Sleeve Polo Shirts Print athlétique T-Shirts Casual Vintage Classic Golf Shirt (UK Alpha 5XL Regular Regular #19)**Generic**£11.66**2.7★**▲ 68%**](https://www.amazon.co.uk/dp/B0FGXQQ68L)
**~~View all trending →~~**
## **What buyers say about rugby shirts for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**38%
*“Fits well”*
**Quality-Overall**25%
*“well made”*
**Comfort-Overall**9%
*“Comfortable”*
**Value For Money**6%
*“really good value for money”*
**Material Quality**5%
*“good thick material”*
**Advertised Vs Actual Product**3%
*“Just what I was looking for”*
**Gifting Purpose**3%
*“Present for my husband”*
**Design-Overall**2%
*“I love the geometric design on it”*
**Shape/Style**2%
*“I like the style a lot”*
**Machine Wash Suitability**2%
*“Washes well”*
### **What buyers complain about **
**Size-Overall**44%
*“the sizes are not right”*
**Thickness**18%
*“very thin, so would not buy again”*
**Material Quality**14%
*“Too small and the quality of the material isn't what official England Rugby shirts used to be”*
**Product Condition**9%
*“Appears used”*
### **Top return reasons **
**Size-Overall**71%
**Material Quality**9%
**Quality-Overall**5%
**Color**4%
**Length**3%
**Sleeve Fit**2%
**Chest Fit**1%
**Comfort-Overall**1%
**Thin**1%
**Hard Feel**1%
## **Common questions**
- **Is rugby shirts for men profitable to sell on Amazon United Kingdom?**
- The niche generates £19K/yr across 107 tracked products. 0 of 28 products launched in the last 360 days are still selling. 90-day search growth is -30.6%. Flapen's verdict: Skip it (49/100).
- **How competitive is the rugby shirts for men niche?**
- 35 brands and 93 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in rugby shirts for men?**
- Top complaints mined from reviews: Size-Overall, Thickness, Material Quality. The return rate is 3.0%.
- **What does it cost to enter the rugby shirts for men niche?**
- Listings span £7.22–£95.86; the average listing price is £23.98 (sweet spot $15–$100). The average incumbent carries 530 reviews — the moat a new listing must climb.
## **Related niches in Fashion**
- 69 [**mens boxers**](https://flapen.com/research/uk/fashion/mens-boxers)£2.8M/yr+21.3%**Launch it**- 70 [**sporran**](https://flapen.com/research/uk/fashion/sporran)£67K/yr+166.3%**Worth a look**- 70 [**racer back bra clip**](https://flapen.com/research/uk/fashion/racer-back-bra-clip)£52K/yr+181.5%**Worth a look**- 70 [**aviator sunglasses**](https://flapen.com/research/uk/fashion/aviator-sunglasses)£195K/yr+100.7%**Worth a look**- 70 [**gifts for colleagues**](https://flapen.com/research/uk/fashion/gifts-for-colleagues)£117K/yr+114.0%**Worth a look**- 70 [**mens shorts**](https://flapen.com/research/uk/fashion/mens-shorts)£679K/yr+220.7%**Worth a look**[**All Fashion niches **](https://flapen.com/research/uk/fashion)