---
title: "Rubble Paw Patrol — £71K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/rubble-paw-patrol"
last_updated: "2026-07-31T13:55:24.765Z"
locale: en
meta:
description: "Niche score 39/100 · £71K/yr market · 151K searches/yr · £11.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £71K/yr market · 151K searches/yr · £11.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rubble Paw Patrol — £71K/yr Amazon UK Niche (2026) - Flapen"
---
# **rubble paw patrol**
**Skip it**
Soft demand (-56.4% this quarter) — this niche doesn't clear our bar today.
Market size 18Growth 0Conversion 50Competition 68Returns 96Price range 67Avg price 48Brand share 0Review moat 67Quality gap 20
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****822.58**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£4.73–£36.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£11.73**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£71K**
£71K/yr · 151K searches
**Growth**
**Bad****-56.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, rubble paw patrol is a £71K/yr Amazon United Kingdom market (151K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Sep–Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rubble paw patrol market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **£94K–£117K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#395**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **53%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**82**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 81%
**Open market**
**0%**
- Paw Patrol64% - Rubble & Crew32% - TY2% - GUND1% - Ravensburger1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -56.4% search growth over the last 90 days.
8K6KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.2×
[**Open Trend **](https://flapen.com/research/uk/fashion/rubble-paw-patrol/trend)
## **Top rubble paw patrol search terms**
- **rubble and crew**45K/yr-66.8%2.6% conv. - **rubble paw patrol**23K/yr-28.4%4.9% conv. - **paw patrol rubble**18K/yr-44.1%3.5% conv. - **rubble**17K/yr-46.3%1.4% conv. - **rubble and crew toys**33K/yr-57.8%3.3% conv. - **paw patrol rubble and crew**6K/yr-48.9%3.5% conv. - **rubble paw patrol toy**4K/yr-31.6%9.2% conv. - **rubble and crew figures**4K/yr-93.3%3.5% conv. [**All search terms **](https://flapen.com/research/uk/fashion/rubble-paw-patrol/search-terms)
## **Top rubble paw patrol products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£4K9%£6K12%£9K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Paw Patrol Pyjamas | Rubble And Crew Boys Short Pyjamas | Summer Pjs For Boys | Blue 3-4 Years**Paw Patrol**£11.52**4.7★132 rev](https://www.amazon.co.uk/dp/B0D3M76D13) [2**Paw Patrol Pyjamas | Rubble And Crew Boys Short Pyjamas | Summer Pjs For Boys | Blue 18-24 Months**Paw Patrol**£11.60**4.7★132 rev](https://www.amazon.co.uk/dp/B0D3M88DXN) [3**Paw Patrol Rubbles Bulldozer Toy Truck with Collectible Action Figure**Paw Patrol**£7.22**4.8★4,028 rev](https://www.amazon.co.uk/dp/B0DCBZZDXZ) [4**Paw Patrol Rubble Onesie for Boys & Girls | Kids All in One Sleepsuit Pyjamas in Brown & Yellow | Unisex Nightwear Jumpsuit Embroidered Hood with 3D Ears | TV Series Character Merchandise Gift**Paw Patrol**£17.82**4.6★136 rev](https://www.amazon.co.uk/dp/B0DD4FRNZZ) [5**Rubble and Crew Growlin Grub Food Truck Playset Action Figure Play Kitchen Accessories and Kinetic Build-It Play Sand Kids Toys for Boys and Girls 3+**Rubble & Crew**£18.81**4.7★154 rev](https://www.amazon.co.uk/dp/B0DCBZHQN7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Paw Patrol: Search & Rescue Rubble Rescue Bulldozer Vehicle with 2 Figures Police Car Toy with Pull-Back Action Kids Toys for Boys and Girls Ages 3+**Paw Patrol**£10.29**159 rev7mo ago](https://www.amazon.co.uk/dp/B0FJMF31D1) [**Rubble & Crew Chargers Mega Power Crane Toy Truck with Charger Figure and 2 Detachable Tools PAW Patrol Kids Toys for Boys and Girls Ages 3 and Up.**Rubble & Crew**£11.80**143 rev1y ago](https://www.amazon.co.uk/dp/B0DQBN9PRY) [**Rubble & Crew Rubbles Ultimate Tool Bulldozer Vehicle Toy Truck with Action Figure PAW Patrol Kids Toys for Boys and Girls Ages 3 and Up.**Rubble & Crew**£7.92**114 rev1y ago](https://www.amazon.co.uk/dp/B0DQBTYJH8) [**Paw Patrol Boys Short Pyjamas Set Rubble Character Summer Nightwear with T-Shirt and Shorts 100% Cotton Kids PJs Ages 18 Months to 6 Years (4-5) Yellow**Paw Patrol**£8.87**28 rev1y ago](https://www.amazon.co.uk/dp/B0F749MP71) [**TY Rubble Paw Patrol Soft Plush Toy for Kids Cuddly Teddy Collectible Stuffed Toy Beanie Babies Range Regular**TY**£7.04**1,156 rev1y ago](https://www.amazon.co.uk/dp/B0DTJ32NYQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Paw Patrol Pyjamas | Rubble And Crew Boys Short Pyjamas | Summer Pjs For Boys | Blue 3-4 Years**Paw Patrol**£11.52**4.7★**▲ 385%**](https://www.amazon.co.uk/dp/B0D3M76D13) [**Paw Patrol Boys Chase Marshall Rubble Briefs Pack of 5 Multicoloured Age 3 to 4 Years**Paw Patrol**£13.08**4.6★**▲ 365%**](https://www.amazon.co.uk/dp/B07HLZKLSW) [**Paw Patrol Dressing Gown And Pyjamas For Kids | Chase Rubble and Marshall Hooded Dressing Gown And Pyjamas For Boys | Blue 7-8 Years**Paw Patrol**£21.96**4.7★**▲ 362%**](https://www.amazon.co.uk/dp/B0CGXJW9SY) [**Paw Patrol Rubble Onesie for Boys & Girls | Kids All in One Sleepsuit Pyjamas in Brown & Yellow | Unisex Nightwear Jumpsuit Embroidered Hood with 3D Ears | TV Series Character Merchandise Gift**Paw Patrol**£17.61**4.6★**▲ 329%**](https://www.amazon.co.uk/dp/B0DD4FLGSH) [**Paw Patrol Rubble Onesie for Boys & Girls | Kids All in One Sleepsuit Pyjamas in Brown & Yellow | Unisex Nightwear Jumpsuit Embroidered Hood with 3D Ears | TV Series Character Merchandise Gift**Paw Patrol**£17.82**4.6★**▲ 281%**](https://www.amazon.co.uk/dp/B0DD4FRNZZ)
**~~View all trending →~~**
## **What buyers say about rubble paw patrol**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**20%
*“Value of money”*
**Quality-Overall**19%
*“Great quality for the price arrived quickly”*
**Fun/Entertainment Experience**18%
*“Fantastic toy”*
**Gifting Purpose**9%
*“Great gift for kids”*
**Strength**8%
*“Strong and tough”*
**Advertised Vs Actual Product**6%
*“exactly as described”*
**Size-Overall**5%
*“Good fit”*
**Durability**4%
*“still not broken”*
**Collectibles**2%
*“Another addition to our growing collection”*
**Safety Standards**1%
*“Sturdy toys for sand play”*
### **What buyers complain about **
**Size-Overall**25%
*“Size actually bigger then I thought”*
**Shape/Style**13%
*“difficult to shape”*
**Durability**10%
*“It lasted one use”*
**Weight Heavy**10%
*“Not weighted at all”*
**Value For Money**10%
*“why so expensive”*
**Fun/Entertainment Experience**5%
*“Bit fiddly and kentic sand not easiest for little ones to play with and use”*
**Hard Feel**3%
*“The sand is very hard”*
### **Top return reasons **
**Size-Overall**39%
**Defective Material/Parts**16%
**Quality-Overall**13%
**Gifting Purpose**11%
**Value For Money**9%
**Strength**2%
**Connectivity-Overall**2%
**Battery Inclusion**2%
**Advertised Vs Actual Product**2%
**Wheel Quality**2%
## **Common questions**
- **Is rubble paw patrol profitable to sell on Amazon United Kingdom?**
- The niche generates £71K/yr across 40 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -56.4%. Flapen's verdict: Skip it (39/100).
- **How competitive is the rubble paw patrol niche?**
- 5 brands and 82 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in rubble paw patrol?**
- Top complaints mined from reviews: Size-Overall, Shape/Style, Durability. The return rate is 0.8%.
- **When does demand for rubble paw patrol peak?**
- Demand peaks in Feb–Sep–Oct–Nov–Dec; the busiest month runs 5.2× the quietest.
- **What does it cost to enter the rubble paw patrol niche?**
- Listings span £4.73–£36.29; the average listing price is £11.73 (sweet spot $15–$100). The average incumbent carries 823 reviews — the moat a new listing must climb.
## **Related niches in Fashion**
- 69 [**mens boxers**](https://flapen.com/research/uk/fashion/mens-boxers)£2.8M/yr+21.3%**Launch it**- 70 [**sporran**](https://flapen.com/research/uk/fashion/sporran)£67K/yr+166.3%**Worth a look**- 70 [**racer back bra clip**](https://flapen.com/research/uk/fashion/racer-back-bra-clip)£52K/yr+181.5%**Worth a look**- 70 [**aviator sunglasses**](https://flapen.com/research/uk/fashion/aviator-sunglasses)£195K/yr+100.7%**Worth a look**- 70 [**gifts for colleagues**](https://flapen.com/research/uk/fashion/gifts-for-colleagues)£117K/yr+114.0%**Worth a look**- 70 [**mens shorts**](https://flapen.com/research/uk/fashion/mens-shorts)£679K/yr+220.7%**Worth a look**[**All Fashion niches **](https://flapen.com/research/uk/fashion)