---
title: "Room on the Broom Costume — £12K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/room-on-the-broom-costume"
last_updated: "2026-07-31T17:36:41.599Z"
locale: en
meta:
description: "Niche score 38/100 · £12K/yr market · 73K searches/yr · £14.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £12K/yr market · 73K searches/yr · £14.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Room on the Broom Costume — £12K/yr Amazon UK Niche (2026) - Flapen"
---
# **room on the broom costume**
**Skip it**
Soft demand (-98.3% this quarter) — this niche doesn't clear our bar today.
Market size 3Growth 0Conversion 14Competition 63Returns 98Price range 67Avg price 73Brand share 12Review moat 99Quality gap 40
**Review moat**
**Incredible****19.8**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****£14.80**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£10.61–£24.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£12K**
£12K/yr · 73K searches
**Growth**
**Bad****-98.3%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, room on the broom costume is a £12K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Feb–Mar–Oct. Verdict: Skip it — 38/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **room on the broom costume market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£22K–£30K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#1,507**
- **Page quality**
- **0%**
- **Prime**
- **40%**
- **Sponsored**
- **65%**
- **Out of stock**
- **11.1%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **218 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**9**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 100%
**Open market**
**2%**
- Room on the Broom47% - Blues Group31% - I LOVE FANCY DRESS6% - Creerluces6% - Smiffys5% - Magic Light3% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 72 weeks — -98.3% search growth over the last 90 days.
20K15KPrime Day '25Spike '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Mar, Oct · busiest ÷ quietest = 128.8×
[**Open Trend **](https://flapen.com/research/uk/fashion/room-on-the-broom-costume/trend)
## **Top room on the broom costume search terms**
- **room on the broom costume**53K/yr-98.1%1.4% conv. - **room on the broom costume kids**7K/yr-98.2%1.7% conv. - **room on a broom costume**4K/yr-97.7%3.9% conv. - **room on the broom costume adult**10K/yr-99.5%2.3% conv. [**All search terms **](https://flapen.com/research/uk/fashion/room-on-the-broom-costume/search-terms)
## **Top room on the broom costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£59110%£1K15%£2K20%£2K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Blues Group Officially Licensed Room On The Broom Premium Girls Kids Costume | World Book Day Halloween and Dress-Up | Ages 38 | (4-6 Years)**Blues Group**£20.96**4.6★22 rev](https://www.amazon.co.uk/dp/B0G3Q3N4K2) [2**Room on the Broom Girls Tshirt | Cotton T Shirt | Witch Girls T-Shirt | Kids Clothes | Blue 3-4 Years**Room on the Broom**£10.64**4.8★17 rev](https://www.amazon.co.uk/dp/B0DWNC5GKR) [3**Room on the Broom Pyjamas | Girls Pyjamas | Long Sleeve Girls Pyjama Sets | Purple 5-6 Years**Room on the Broom**£11.00**4.6★28 rev](https://www.amazon.co.uk/dp/B0DVZRV4MM) [4**Room on the Broom Pyjamas | Girls Pyjamas | Long Sleeve Girls Pyjama Sets | Purple 4-5 Years**Room on the Broom**£10.98**4.6★28 rev](https://www.amazon.co.uk/dp/B0DVZTWHYS) [5**Room on the Broom Girls Tshirt | Cotton T Shirt | Witch Girls T-Shirt | Kids Clothes | Blue 4-5 Years**Room on the Broom**£10.87**4.8★17 rev](https://www.amazon.co.uk/dp/B0DWNDDX12)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Adults Kind Witch Costume Set with Hat Broomstick Wand and Plait Storybook Inspired Magic Costume Accessories for Teachers Book Week World Book Day Halloween and Dress Up Parties**I LOVE FANCY DRESS**£14.81**2 rev4mo ago](https://www.amazon.co.uk/dp/B0GQ58NKBF) [**Kids Storybook Witch Costume Set with Broomstick Witch Hat Polka Dot Skirt Ginger Plait Hair & Magic Wand for World Book Day and Dress Up Play for Children**I LOVE FANCY DRESS**£13.98**8 rev5mo ago](https://www.amazon.co.uk/dp/B0GMR9T8T7) [**Creerluces Witch Costume for Girls World Book Day Costume Cape Nose Prop Hat Magic Wand Brown Braid Purple Tutu Skirt for Girls Witch Costume Set Halloween World Book Day School Parade**Creerluces**£12.29**7 rev7mo ago](https://www.amazon.co.uk/dp/B0G58G1CLS) [**Blues Group Officially Licensed Room On The Broom Premium Girls Kids Costume | World Book Day Halloween and Dress-Up | Ages 38 | (4-6 Years)**Blues Group**£20.96**22 rev8mo ago](https://www.amazon.co.uk/dp/B0G3Q3N4K2) [**Blues Group Officially Licensed Room On The Broom Premium Girls Kids Costume | World Book Day Halloween and Dress-Up | Ages 38 | (6-8 Years)**Blues Group**£20.80**22 rev8mo ago](https://www.amazon.co.uk/dp/B0G3PZQ6JK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Blues Group Officially Licensed Room On The Broom Classic Girls Kids Costume | World Book Day Dress-Up and Role Play | Ages 38 | (6-8 Years)**Blues Group**£24.11**0.0★**▲ 1000%**](https://www.amazon.co.uk/dp/B0G2LVL95P) [**Blues Group Officially Licensed Room On The Broom Classic Girls Kids Costume | World Book Day Dress-Up and Role Play | Ages 38 | (3-4 Years)**Blues Group**£21.70**0.0★**▲ 1000%**](https://www.amazon.co.uk/dp/B0G2LY1LYG) [**Blues Group Officially Licensed Room On The Broom Classic Girls Kids Costume | World Book Day Dress-Up and Role Play | Ages 38 | (4-6 Years)**Blues Group**£23.49**0.0★**▲ 1000%**](https://www.amazon.co.uk/dp/B0G2LWT48M) [**Room on the Broom Girls Tshirt | Cotton T Shirt | Witch Girls T-Shirt | Kids Clothes | Blue 3-4 Years**Room on the Broom**£10.64**4.8★**▲ 853%**](https://www.amazon.co.uk/dp/B0DWNC5GKR) [**Room on the Broom Girls Tshirt | Cotton T Shirt | Witch Girls T-Shirt | Kids Clothes | Blue 4-5 Years**Room on the Broom**£10.87**4.8★**▲ 731%**](https://www.amazon.co.uk/dp/B0DWNDDX12)
**~~View all trending →~~**
## **What buyers say about room on the broom costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**32%
*“Perfectly made pyjamas”*
**Value For Money**23%
*“Very good for the price”*
**Size-Overall**14%
*“it fits my granddaughter perfectly”*
**Advertised Vs Actual Product**9%
*“As shown, as described”*
**Material Quality**9%
*“Great material”*
**Adjustability/Rotatability/Reclining**5%
*“the broom handle is adjustable which is good for big and little kids”*
### **What buyers complain about **
**Quality-Overall**20%
*“Poor quality the wand was a paper straw with foam stuck on”*
**Size-Overall**20%
*“Hat size not the best”*
**Length**10%
*“Short in length”*
**Durability**10%
*“will last one minute”*
**Color**10%
*“I put it in a short, cool wash and it lost some colour and the dark red looked faded and old”*
### **Top return reasons **
**Size-Overall**73%
**Quality-Overall**10%
**Value For Money**4%
**Waist Fit**2%
**Length**2%
**Material Quality**2%
**Shape/Style**2%
**Advertised Vs Actual Product**2%
**Ease Of Use**2%
**Smell**1%
## **Common questions**
- **Is room on the broom costume profitable to sell on Amazon United Kingdom?**
- The niche generates £12K/yr across 20 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -98.3%. Flapen's verdict: Skip it (38/100).
- **How competitive is the room on the broom costume niche?**
- 7 brands and 9 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in room on the broom costume?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Length. The return rate is 0.4%.
- **When does demand for room on the broom costume peak?**
- Demand peaks in Feb–Mar–Oct; the busiest month runs 128.8× the quietest.
- **What does it cost to enter the room on the broom costume niche?**
- Listings span £10.61–£24.11; the average listing price is £14.80 (sweet spot $15–$100). The average incumbent carries 20 reviews — the moat a new listing must climb.
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