---
title: "Roblox — £147K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/roblox"
last_updated: "2026-07-31T13:04:03.058Z"
locale: en
meta:
description: "Niche score 49/100 · £147K/yr market · 283K searches/yr · £13.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £147K/yr market · 283K searches/yr · £13.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Roblox — £147K/yr Amazon UK Niche (2026) - Flapen"
---
# **roblox**
**Skip it**
Soft demand (-30.5% this quarter) — this niche doesn't clear our bar today.
Market size 32Growth 10Conversion 49Competition 60Returns 97Price range 19Avg price 62Brand share 42Review moat 88Quality gap 63
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****234.74**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£13.41**
avg listing price — sweet spot $15–$100
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£147K**
£147K/yr · 283K searches
**Price range**
**Bad****£4.31–£17.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-30.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, roblox is a £147K/yr Amazon United Kingdom market (283K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **roblox market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£80K–£107K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#237**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **84%**
- **Out of stock**
- **3.7%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 86%
**Open market**
**15%**
- Temolie30% - SharkBebe17% - Yovova12% - shumintaojin11% - NTGFU10% - ALAMing6% - Open — no brand owns it (8 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -30.5% search growth over the last 90 days.
100K60KHoliday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 31.3×
[**Open Trend **](https://flapen.com/research/uk/fashion/roblox/trend)
## **Top roblox search terms**
- **roblox gifts**225K/yr-31.1%1.0% conv. - **roblox gifts for boys**28K/yr-22.5%0.6% conv. - **roblox merch**10K/yr-19.9%0.1% conv. - **roblox merchandise**14K/yr-50.6%0.4% conv. - **roblox gifts for girls**6K/yr-21.8%0.0% conv. [**All search terms **](https://flapen.com/research/uk/fashion/roblox/search-terms)
## **Top roblox products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£15K20%£29K30%£44K40%£59K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Temolie Roblox Pjs for Boys Short Sleeve T-shirt Pants Nightwear Set Girls 3D Gaming Character Sleepwear Kids Pajamas 2Pcs140 Blue**Temolie**£14.83**4.4★235 rev](https://www.amazon.co.uk/dp/B0964YVGYP) [2**T Shirts for Kids Boys Girls Short Sleeve Top Tees 2-13 Years Old (Black 11-12 Years)**SharkBebe**£12.72**4.6★266 rev](https://www.amazon.co.uk/dp/B092CQ5J5L) [3**ALAMing Boy Unspeakable Hoodie Long Sleeve Top Tee Games Family Cotton Pullover (black 6-7years)**ALAMing**£10.79**4.5★2,062 rev](https://www.amazon.co.uk/dp/B07XX8XRRM) [4**Temolie Roblox Hoodie Boys Sweatshirt YouTuber Teen PS4 Game Character Tops Girls Casual Pullover Long Sleeve T-shirt 4-13Y(navy 170)**Temolie**£15.14**4.5★38 rev](https://www.amazon.co.uk/dp/B096K4S2NB) [5**Yovova Pyjamas Boys Pjs Kids Sleepwear Girls Pajamas Short Sleeve Top Pants For 5-12 Years**Yovova**£14.62**4.5★31 rev](https://www.amazon.co.uk/dp/B0DWMDYM8V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yovova Boys 67 Meme Shirt and Shorts Set Kids Gaming Short Sleeve Top and Shorts Six Seven Home Clothes for Kids 4-12 Years**Yovova**£15.11**2 rev2mo ago](https://www.amazon.co.uk/dp/B0H28RLRLT) [**ZJGJFZ Boys Girls Pullover Hoodies Kids YouTuber Hoodie Ages 2-13 YearsPurple-01-160cm**ZJGJFZ**£13.86**1 rev3mo ago](https://www.amazon.co.uk/dp/B0GV9DLNTC) [**Roblx Backpack School Bag Boys Teen- Anime School Rucksack with Adjustable Shoulder Straps 3d Printed Book Bags Childrens Schoolbag Waterproof Backpack for 3-12 Years Gamers Gifts Hiking Travel**NTGFU**£14.33**20 rev10mo ago](https://www.amazon.co.uk/dp/B0FS1C14DM) [**Roblx Backpack School Bag Boys Teen- Anime School Rucksack with Adjustable Shoulder Straps 3d Printed Book Bags Childrens Schoolbag Waterproof Backpack for 3-12 Years Gamers Gifts Hiking Travel**NTGFU**£14.37**20 rev10mo ago](https://www.amazon.co.uk/dp/B0FS1CGFRC) [**Roblx Backpack School Bag Boys Teen- Anime School Rucksack with Adjustable Shoulder Straps 3d Printed Book Bags Childrens Schoolbag Waterproof Backpack for 3-12 Years Gamers Gifts Hiking Travel**NTGFU**£13.62**20 rev10mo ago](https://www.amazon.co.uk/dp/B0FS1CP3GC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ZJGJFZ Boys Girls Pullover Hoodies Kids YouTuber Hoodie Ages 2-13 YearsPurple-01-160cm**ZJGJFZ**£13.86**5.0★**▲ 132%**](https://www.amazon.co.uk/dp/B0GV9DLNTC) [**Temolie Roblox Pjs for Boys Short Sleeve T-shirt Pants Nightwear Set Girls 3D Gaming Character Sleepwear Kids Pajamas 2Pcs150 Blue**Temolie**£14.66**4.4★**▲ 131%**](https://www.amazon.co.uk/dp/B0964W68JH) [**Yovova Boys 67 Meme Shirt and Shorts Set Kids Gaming Short Sleeve Top and Shorts Six Seven Home Clothes for Kids 4-12 Years**Yovova**£15.11**4.0★**▲ 130%**](https://www.amazon.co.uk/dp/B0H28RLRLT) [**Pyjamas Boys Pjs Kids Sleepwear Girls Pajamas Short Sleeve Top Pants For 5-12 Years**Yovova**£14.81**4.5★**▲ 128%**](https://www.amazon.co.uk/dp/B0DWMCNYXW) [**Yovova Pyjamas Boys Pjs Kids Sleepwear Girls Pajamas Short Sleeve Top Pants For 5-12 Years**Yovova**£14.58**4.5★**▲ 117%**](https://www.amazon.co.uk/dp/B0DWMFJZ1N)
**~~View all trending →~~**
## **What buyers say about roblox**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**27%
*“fits well and loved”*
**Quality-Overall**18%
*“You can tell they are well made”*
**Gifting Purpose**13%
*“Good gift”*
**Comfort-Overall**8%
*“Comfy”*
**Fun/Entertainment Experience**7%
*“Tonnes of fun. despite the unfounded cheating accusations”*
**Design-Overall**4%
*“fun cartoon designs”*
**Washability**3%
*“Size was really good and washes well”*
**Strength**3%
*“Great, lots of room sturdy and holds water bottles on each side”*
**Material Quality**2%
*“The fabric is soft, breathable and comfortable, making it perfect for bedtime or relaxed evenings at home”*
**Machine Wash Suitability**2%
*“Easy to wash”*
### **What buyers complain about **
**Zipper Quality**20%
*“Zip broke”*
**Durability**17%
*“Dont last 5 minutes”*
**Defective Material/Parts**10%
*“Its broken”*
**Size-Overall**7%
*“It's a little loose”*
**Value For Money**7%
*“Not worth the money”*
**Stitch/Finish/Polish**7%
*“Badly sewn”*
### **Top return reasons **
**Size-Overall**49%
**Quality-Overall**13%
**Material Quality**11%
**Gifting Purpose**5%
**Thin**5%
**Length**5%
**Compatibility-Overall**3%
**Design-Overall**3%
**Strap/String Quality**3%
**Shape/Style**3%
## **Common questions**
- **Is roblox profitable to sell on Amazon United Kingdom?**
- The niche generates £147K/yr across 31 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -30.5%. Flapen's verdict: Skip it (49/100).
- **How competitive is the roblox niche?**
- 14 brands and 23 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in roblox?**
- Top complaints mined from reviews: Zipper Quality, Durability, Defective Material/Parts. The return rate is 0.7%.
- **When does demand for roblox peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 31.3× the quietest.
- **What does it cost to enter the roblox niche?**
- Listings span £4.31–£17.46; the average listing price is £13.41 (sweet spot $15–$100). The average incumbent carries 235 reviews — the moat a new listing must climb.
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