---
title: "Rick and Morty — £8K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/rick-and-morty"
last_updated: "2026-07-31T15:35:33.776Z"
locale: en
meta:
description: "Niche score 41/100 · £8K/yr market · 540K searches/yr · £12.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £8K/yr market · 540K searches/yr · £12.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rick and Morty — £8K/yr Amazon UK Niche (2026) - Flapen"
---
# **rick and morty**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 2Growth 100Conversion 1Competition 10Returns 97Price range 28Avg price 57Brand share 0Review moat 80Quality gap 57
**Growth**
**Incredible****+336.6%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****398**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£12.88**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£9.14–£17.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£8K**
£8K/yr · 540K searches
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, rick and morty is a £8K/yr Amazon United Kingdom market (540K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Dec. Verdict: Skip it — 41/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rick and morty market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£39K–£52K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#384**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **50%**
- **Out of stock**
- **10.4%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- RICK AND MORTY86% - Get Trend5% - HOX5% - Pyramid International4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +336.6% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Dec · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/uk/fashion/rick-and-morty/trend)
## **Top rick and morty search terms**
- **rick and morty**473K/yr+405.2%0.0% conv. - **pickle rick**20K/yr-3.7%0.1% conv. - **rick and morty gifts**47K/yr-75.5%0.4% conv. [**All search terms **](https://flapen.com/research/uk/fashion/rick-and-morty/search-terms)
## **Top rick and morty products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£2K40%£3K60%£5K80%£6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RiRick and Morty Mens Calf Socks for Men & Teens UK Size 6.5-10.5 Pack of 5 Soft Breathable Casual Sports Socks Gifts for Men (6.5/10.5 UK Green/Black)**RICK AND MORTY**£11.60**4.6★1,863 rev](https://www.amazon.co.uk/dp/B09L97Z36C) [2**RICK AND MORTY Mens Short Pyjama Set (X-Large) Black**RICK AND MORTY**£17.31**4.9★16 rev](https://www.amazon.co.uk/dp/B0FPGGJHCZ) [3**Get Trend Rick and Morty Mens Pyjamas Set Short PJs Nightwear Summer Lounge Set Sleepwear Jammies Funny Gifts for Men (3XL Multi Rick and Morty)**Get Trend**£14.32**4.7★81 rev](https://www.amazon.co.uk/dp/B0DKNMHLWQ) [4**Rick and Morty Official 3D Portal Gun Mug 350ml Ceramic Coffee Cup Rick Sanchez & Morty Smith Green Portal Design Adult Swim Novelty Collectible Gift**HOX**£9.14**2.0★2 rev](https://www.amazon.co.uk/dp/B0GNNBGM74) [5**RICK AND MORTY Mens Pyjamas Novelty Lounge Pants Mens Gifts (L Multicolor)**RICK AND MORTY**£12.49**4.7★418 rev](https://www.amazon.co.uk/dp/B0B5DQ4SHV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rick and Morty Official 3D Portal Gun Mug 350ml Ceramic Coffee Cup Rick Sanchez & Morty Smith Green Portal Design Adult Swim Novelty Collectible Gift**HOX**£9.14**2 rev5mo ago](https://www.amazon.co.uk/dp/B0GNNBGM74) [**RICK AND MORTY Mens Short Pyjama Set (X-Large) Black**RICK AND MORTY**£17.31**16 rev10mo ago](https://www.amazon.co.uk/dp/B0FPGGJHCZ) [**RICK AND MORTY Mens Short Pyjama Set (Large) Black**RICK AND MORTY**£16.62**16 rev10mo ago](https://www.amazon.co.uk/dp/B0FPGFMG44) [**Get Trend Rick and Morty Mens Pyjamas Set Short PJs Nightwear Summer Lounge Set Sleepwear Jammies Funny Gifts for Men (3XL Multi Rick and Morty)**Get Trend**£14.32**81 rev1y ago](https://www.amazon.co.uk/dp/B0DKNMHLWQ) [**Pyramid International RICK AND MORTY MUG & SOCK SET - Fun Rick and Morty Design Includes Matching Cozy Socks Durable and Microwave Safe Awesome Choice for Binge-Watching Sessions**Pyramid International**£9.20**370 rev2y ago](https://www.amazon.co.uk/dp/B0D9KJFCN7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Get Trend Rick and Morty Mens Pyjamas Set Short PJs Nightwear Summer Lounge Set Sleepwear Jammies Funny Gifts for Men (3XL Multi Rick and Morty)**Get Trend**£14.32**4.7★**▲ 81%**](https://www.amazon.co.uk/dp/B0DKNMHLWQ) [**RICK AND MORTY Mens Short Pyjama Set (X-Large) Black**RICK AND MORTY**£17.31**4.9★**▲ 81%**](https://www.amazon.co.uk/dp/B0FPGGJHCZ) [**Rick and Morty Official 3D Portal Gun Mug 350ml Ceramic Coffee Cup Rick Sanchez & Morty Smith Green Portal Design Adult Swim Novelty Collectible Gift**HOX**£9.14**2.0★**▲ 80%**](https://www.amazon.co.uk/dp/B0GNNBGM74) [**RICK AND MORTY Mens Pyjamas Novelty Lounge Pants Mens Gifts (L Multicolor)**RICK AND MORTY**£12.49**4.7★**▲ 13%**](https://www.amazon.co.uk/dp/B0B5DQ4SHV) [**RiRick and Morty Mens Calf Socks for Men & Teens UK Size 6.5-10.5 Pack of 5 Soft Breathable Casual Sports Socks Gifts for Men (6.5/10.5 UK Green/Black)**RICK AND MORTY**£11.60**4.6★**— 9%**](https://www.amazon.co.uk/dp/B09L97Z36C)
**~~View all trending →~~**
## **What buyers say about rick and morty**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**50%
*“Good quality”*
**Comfort-Overall**25%
*“Comfy”*
**Material Quality**6%
*“Nice material”*
**Size-Overall**6%
*“Good size fit”*
**Brightness/Shine/Glow**4%
*“they are way WAY brighter than they look from the photos”*
### **What buyers complain about **
**Quality-Overall**78%
*“Not nearly as good as the photos”*
**Advertised Vs Actual Product**11%
*“The images are much MUCH blurrier”*
### **Top return reasons **
**Defective Material/Parts**83%
**Quality-Overall**17%
## **Common questions**
- **Is rick and morty profitable to sell on Amazon United Kingdom?**
- The niche generates £8K/yr across 8 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +336.6%. Flapen's verdict: Skip it (41/100).
- **How competitive is the rick and morty niche?**
- 4 brands and 21 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in rick and morty?**
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product. The return rate is 0.6%.
- **When does demand for rick and morty peak?**
- Demand peaks in Jun–Jul–Dec; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the rick and morty niche?**
- Listings span £9.14–£17.31; the average listing price is £12.88 (sweet spot $15–$100). The average incumbent carries 398 reviews — the moat a new listing must climb.
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