---
title: "Rfid — £60K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/rfid"
last_updated: "2026-07-31T13:04:19.365Z"
locale: en
meta:
description: "Niche score 44/100 · £60K/yr market · 95K searches/yr · £6.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £60K/yr market · 95K searches/yr · £6.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rfid — £60K/yr Amazon UK Niche (2026) - Flapen"
---
# **rfid**
**Skip it**
Prices mostly outside the sweet spot ($2.60–$13.96) — this niche doesn't clear our bar today.
Market size 15Growth 16Conversion 84Competition 52Returns 97Price range 0Avg price 19Brand share 73Review moat 24Quality gap 37
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,716.65**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£6.75**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-18.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£60K**
£60K/yr · 95K searches
**Price range**
**Bad****£2.60–£13.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, rfid is a £60K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 44/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rfid market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£41K–£54K**
- units × avg price
- **Conversion rate**
- **9.3%**
- **Avg BSR**
- **#110**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **202 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**61%**
Top 20: 99%
**Top-5 click share**
**54%**
Top 20: 97%
**Open market**
**34%**
- AKIELO24% - KF-Premium17% - Shield Wall8% - Vicloon6% - OW-Travel6% - BRELIE5%
## **Demand & seasonality**
Weekly Amazon search volume, last 54 weeks — -18.2% search growth over the last 90 days.
5K3KSpike '25Prime Day '26 seasonJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 5.5×
[**Open Trend **](https://flapen.com/research/uk/fashion/rfid/trend)
## **Top rfid search terms**
- **credit card protector**66K/yr-29.7%5.4% conv. - **bank card protector**23K/yr-6.2%6.1% conv. - **rfid card sleeve**5K/yr+11.5%3.7% conv. [**All search terms **](https://flapen.com/research/uk/fashion/rfid/search-terms)
## **Top rfid products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£3K10%£6K15%£9K20%£12K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KF-Premium RFID Blocking Cards (2 Pack) Ultra Thin Debit & Credit Card Protector for Men & Women Contactless NFC Card Blocker Passport Wallet Defender Prevents Fraud & Identity Theft (Gold)**KF-Premium**£8.72**4.5★1,080 rev](https://www.amazon.co.uk/dp/B09N6YYZ31) [2**AKIELO Blackout RFID Blocking Card (2 Pack) Ultra Thin Anti Theft Credit Card Protector Ultimate Bank Card Blocker for Contactless Cards and Wallet Protection (Black Edition - 2 Pack)**AKIELO**£7.26**4.6★7,298 rev](https://www.amazon.co.uk/dp/B07Q31QP8B) [3**AKIELO Blackout RFID Blocking Card (2 Pack) Ultra Thin Anti Theft Credit Card Protector Ultimate Bank Armoured Card Protection for Wallet Protection (Black & Blush Edition - 2 Pack)**AKIELO**£7.03**4.6★7,298 rev](https://www.amazon.co.uk/dp/B07CHPNNTX) [4**BLOCKER PRO - Triple Blocking Advanced Protection RFID & NFC Blocking Card - Anti-theft protection for Bank cards Debit cards & Credit cards plus ID cards and Passports (2 pack) (Coral Orange)**Shield Wall**£5.92**4.7★74 rev](https://www.amazon.co.uk/dp/B0GKBX9SSB) [5**Vicloon Metal Card Holder Wallet Ultra Thin Stainless Steel Metal Wallets RFID Blocking Credit Card Wallet Holder for Men & Women Best Card Protector (Silver)**Vicloon**£4.36**4.5★13,394 rev](https://www.amazon.co.uk/dp/B01CO2JLI8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LIBAIDZ 1 Pcs RFID Blocking Card RFID Card Holder Credit Card Protector Sleeves Bank ID Card Protector for Anti-Theft Contactless Wallet Protection Women Men(Black)**LIBAIDZ**£2.60**432 rev5mo ago](https://www.amazon.co.uk/dp/B0GHR8V6HY) [**BLOCKER PRO - Triple Blocking Advanced Protection RFID & NFC Blocking Card - Anti-theft protection for Bank cards Debit cards & Credit cards plus ID cards and Passports (2 pack) (Coral Orange)**Shield Wall**£5.92**74 rev5mo ago](https://www.amazon.co.uk/dp/B0GKBX9SSB) [**FitDA Colorful RFID Card Holder 12 Pcs RFID Blocking Sleeves Credit Card Bank Card Protector Card Protector Sleeves Card Holder Identity Card Protectors Credit for Women Men**FitDA**£2.99**19 rev6mo ago](https://www.amazon.co.uk/dp/B0GFDJ6XBL) [**Vatan Wallet for Men Slim RFID Blocking Leather Credit Card Holder Wallet for 15 Cards Bifold Minimalist Thin Wallet with 2 ID Windows & Cash Slot with Gift Box (Carbon Fiber Black)**Vatan**£9.84**403 rev11mo ago](https://www.amazon.co.uk/dp/B0FLK1VV4K) [**Pence & Moon Collective 9 Pcs Credit Card Protector RFID Blocking Card Colorful RFID Card Holder Identity Card Protectors Credit Card Holder for Women Men**Pence & Moon Collective**£3.01**53 rev1y ago](https://www.amazon.co.uk/dp/B0FG2R7TFQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LIBAIDZ 1 Pcs RFID Blocking Card RFID Card Holder Credit Card Protector Sleeves Bank ID Card Protector for Anti-Theft Contactless Wallet Protection Women Men(Black)**LIBAIDZ**£2.60**4.7★**▲ 271%**](https://www.amazon.co.uk/dp/B0GHR8V6HY) [**BLOCKER PRO - Triple Blocking Advanced Protection RFID & NFC Blocking Card - Anti-theft protection for Bank cards Debit cards & Credit cards plus ID cards and Passports (2 pack) (Coral Orange)**Shield Wall**£5.92**4.7★**▲ 252%**](https://www.amazon.co.uk/dp/B0GKBX9SSB) [**FitDA Colorful RFID Card Holder 12 Pcs RFID Blocking Sleeves Credit Card Bank Card Protector Card Protector Sleeves Card Holder Identity Card Protectors Credit for Women Men**FitDA**£2.99**4.3★**▲ 198%**](https://www.amazon.co.uk/dp/B0GFDJ6XBL) [**KF-Premium RFID Blocking Cards (2 Pack) Ultra Thin Debit & Credit Card Protector for Men & Women Contactless NFC Card Blocker Passport Wallet Defender Prevents Fraud & Identity Theft (Gold)**KF-Premium**£8.72**4.5★**▲ 167%**](https://www.amazon.co.uk/dp/B09N6YYZ31) [**Vatan Wallet for Men Slim RFID Blocking Leather Credit Card Holder Wallet for 15 Cards Bifold Minimalist Thin Wallet with 2 ID Windows & Cash Slot with Gift Box (Carbon Fiber Black)**Vatan**£9.84**4.4★**▲ 119%**](https://www.amazon.co.uk/dp/B0FLK1VV4K)
**~~View all trending →~~**
## **What buyers say about rfid**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**18%
*“Just as advertised”*
**Value For Money**18%
*“Good value for money”*
**Quality-Overall**18%
*“Good quality wallet”*
**Size-Overall**16%
*“Fits the cards”*
**Ease Of Use**5%
*“Easy to use”*
**Design-Overall**4%
*“well designed”*
**Color**4%
*“The colours are really quite bright”*
**Strength**2%
*“Sturdy little case, worth buying”*
**Functionality-Overall**2%
*“does the job”*
**Pockets/Compartments**2%
*“Fits comfortably in any pocket”*
### **What buyers complain about **
**Functionality-Overall**14%
*“Blocked cards”*
**Quality-Overall**11%
*“Looks too cheap”*
**Ease Of Use**10%
*“So I can't use it, it's umberessing”*
**Thickness**7%
*“Too chunky”*
**Value For Money**6%
*“Money down the drain”*
**Strength**4%
*“Although they appear to be flimsy”*
**Size-Overall**4%
*“Just a little too big”*
**Leather Quality**3%
*“Not leather”*
**Locking Mechanism**3%
*“Blocking cards”*
**Durability**3%
*“it fell apart”*
### **Top return reasons **
**Size-Overall**31%
**Quality-Overall**16%
**Functionality-Overall**11%
**Advertised Vs Actual Product**7%
**Material Quality**4%
**Weight Heavy**4%
**Ease Of Use**3%
**Defective Material/Parts**3%
**Strength**2%
**Zipper Quality**2%
## **Common questions**
- **Is rfid profitable to sell on Amazon United Kingdom?**
- The niche generates £60K/yr across 23 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -18.2%. Flapen's verdict: Skip it (44/100).
- **How competitive is the rfid niche?**
- 21 brands and 27 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in rfid?**
- Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Ease Of Use. The return rate is 0.6%.
- **When does demand for rfid peak?**
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 5.5× the quietest.
- **What does it cost to enter the rfid niche?**
- Listings span £2.60–£13.96; the average listing price is £6.75 (sweet spot $15–$100). The average incumbent carries 5,717 reviews — the moat a new listing must climb.
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