---
title: "Red Dress — £30K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/red-dress"
last_updated: "2026-07-31T14:40:30.592Z"
locale: en
meta:
description: "Niche score 49/100 · £30K/yr market · 596K searches/yr · £18.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £30K/yr market · 596K searches/yr · £18.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Red Dress — £30K/yr Amazon UK Niche (2026) - Flapen"
---
# **red dress**
**Skip it**
High returns (13.0%) — this niche doesn't clear our bar today.
Market size 8Growth 18Conversion 3Competition 97Returns 0Price range 77Avg price 85Brand share 94Review moat 68Quality gap 88
**Competition**
**Incredible****10%**
top-5 click share — an open shelf
**Brand share**
**Great****41%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****£18.80**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£5.83–£46.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****782.55**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-13.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£30K**
£30K/yr · 596K searches
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****13.0%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United Kingdom niche tracking, red dress is a £30K/yr Amazon United Kingdom market (596K searches/yr). The top 5 brands hold 41% of demand. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **red dress market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£24K–£28K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#286**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **91%**
- **Out of stock**
- **11.9%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.
**Brands**
**85 **▲rising
**Sellers**
**102**
**Top-5 brand share**
**41%**
Top 20: 72%
**Top-5 click share**
**10%**
Top 20: 29%
**Open market**
**58%**
- GORGLITTER16% - GRACE KARIN11% - Zeagoo4% - AUSELILY4% - Belriviere4% - GRECERELLE3%
## **Demand**
Weekly Amazon search volume, last 30 weeks — -13.6% search growth over the last 90 days.
30K20KSpike '26Dec '25Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/fashion/red-dress/trend)
## **Top red dress search terms**
- **red dress**250K/yr-21.5%0.1% conv. - **red dresses for women uk**125K/yr-11.4%0.1% conv. - **red maxi dress**17K/yr+93.3%0.1% conv. - **red summer dress**8K/yr+354.8%0.1% conv. - **red dresses for women**17K/yr+13.0%0.1% conv. - **red dress women**42K/yr-51.6%0.1% conv. - **red dresses**19K/yr-24.5%0.1% conv. - **red mini dress**19K/yr-25.5%0.3% conv. - **womens red dress**14K/yr-4.0%0.2% conv. - **red midi dress**7K/yr+43.3%0.0% conv. [**All search terms **](https://flapen.com/research/uk/fashion/red-dress/search-terms)
## **Top red dress products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%£3022%£6053%£9074%£1K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GORGLITTER Womens Halter Neck A Line Mini Dress Sleeveless Skater Dress**GORGLITTER**£19.57**4.0★74 rev](https://www.amazon.co.uk/dp/B0CRYY5FVN) [2**GORGLITTER Womens A Line Flowy Ruffle Mini Cocktail Dress Ruched Sleeveless Corset Dresses Red Medium**GORGLITTER**£23.56**3.9★52 rev](https://www.amazon.co.uk/dp/B0DPKPQ718) [3**GRECERELLE Womens Summer Maxi Dress Casual Shirt Dresses Elegant Styles Basic Sleeveless Maxi Dresses for Women UK with Split and Pockets (Wine Red M)**GRECERELLE**£16.98**4.4★902 rev](https://www.amazon.co.uk/dp/B0CT5N5PF9) [4**GORGLITTER Womens Halter Neck A Line Mini Dress Sleeveless Skater Dress**GORGLITTER**£19.61**4.0★74 rev](https://www.amazon.co.uk/dp/B0DLVW8MF4) [5**Red Formal Cocktail Dress for Wedding Guest Modest Prom Dresses for Women Evening Party Vintage Swing a Line Dress for Casual Graduation Elegant Short Sleeve Red M**HomRain**£21.39**4.1★469 rev](https://www.amazon.co.uk/dp/B0BJPYPR11)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Womens Off Shoulder Midi Dress Summer Smocked Waist Button Front Tiered Swing Dress Short Puff Sleeve Casual Holiday Dress One Size (12- 30) (UK Numeric 12 30 Regular Regular Red)**Pretty Attitude**£9.86**22 rev3mo ago](https://www.amazon.co.uk/dp/B0GY48HXYZ) [**ROFUSSO Womens Summer Sundress V Neck Spaghetti Strap Dress A-Line Beach Mini Dress Club Party Short Dresses(Red L)**ROFUSSO**£14.66**14 rev5mo ago](https://www.amazon.co.uk/dp/B0GJSPBG1L) [**GRACE KARIN Women Dresses Business Elegant Cocktail Bodycon Sleeveless Midi Round Neck Dress Party Work Office Red XL**GRACE KARIN**£21.51**49 rev8mo ago](https://www.amazon.co.uk/dp/B0G2XFT5G5) [**Womens Sexy Ruched Mesh Mini Dress Square Neck Long Sleeve Fitted Dress Elegant Club Party Dresses Red S**Remxi**£21.30**83 rev1y ago](https://www.amazon.co.uk/dp/B0FDQHYP4R) [**Belriviere Women Sexy Spaghetti Strap Tank Dress Basic Casual Backless A-line Club Party Mini Skater Dress S Red**Belriviere**£14.40**41 rev1y ago](https://www.amazon.co.uk/dp/B0DYJF2HSX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Womens Off Shoulder Midi Dress Summer Smocked Waist Button Front Tiered Swing Dress Short Puff Sleeve Casual Holiday Dress One Size (12- 30) (UK Numeric 12 30 Regular Regular Red)**Pretty Attitude**£9.86**4.6★**▲ 53%**](https://www.amazon.co.uk/dp/B0GY48HXYZ) [**GRACE KARIN Women Dresses Business Elegant Cocktail Bodycon Sleeveless Midi Round Neck Dress Party Work Office Red XL**GRACE KARIN**£21.51**4.1★**▲ 50%**](https://www.amazon.co.uk/dp/B0G2XFT5G5) [**MOLERANI Summer Dresses for Women UK Ruffle Sleeve V Neck Casual Swing Elastic Waist Midi Dress with Pockets Plain Wine Red M**MOLERANI**£14.49**4.4★**▲ 49%**](https://www.amazon.co.uk/dp/B0CMCLRD17) [**HOTOUCH Dress Women Elegant Round Neck Casual Short Sleeve Dresses A Line Midi Dresses Lightweight Solid Color Beach Dress Red L**HOTOUCH**£18.60**4.2★**▲ 46%**](https://www.amazon.co.uk/dp/B0DL965MVK) [**florynova Summer Dresses for Women Casual Sleeveless Sundress Off Shoulder Beach Coverups(Red L)**florynova**£13.06**4.4★**▲ 45%**](https://www.amazon.co.uk/dp/B0DNZ9HSDZ)
**~~View all trending →~~**
## **What buyers say about red dress**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**21%
*“Amazing fit”*
**Color**14%
*“Great colour”*
**Comfort-Overall**14%
*“So comfortable”*
**Quality-Overall**9%
*“Good quality”*
**Material Quality**8%
*“The material is another standout feature”*
**Shape/Style**5%
*“Nice style”*
**Stretchability/Expandability/Elasticity**4%
*“Fabric is stretchy comfortable”*
**Pockets/Compartments**2%
*“the side pockets are a useful bonus”*
**Soft Feel**2%
*“The chiffon-style polyester is lightweight and breathable, and noticeably softens after the first wash, which improves the overall feel”*
**Suitability Hot Weather**2%
*“Perfect for summer”*
### **What buyers complain about **
**Size-Overall**29%
*“Just a bit tight”*
**Material Quality**10%
*“Cheap material not what it looks like in the picture”*
**Quality-Overall**8%
*“This dress was not of good enough quality for our needs”*
**Length**3%
*“the length didnt look as good as it was on the advert”*
**Stitch/Finish/Polish**2%
*“the only area of stitching that could have been tidier is where the size label is sewn in at the rear of the neckline”*
**Weight Heavy**2%
*“feels dead heavy”*
**Product Condition**2%
*“Rubbish, returned”*
**Brightness/Shine/Glow**2%
*“not light material or shiny”*
**Wrinkles**2%
*“It was quite creased when it arrived”*
**Advertised Vs Actual Product**2%
*“Not as described”*
### **Top return reasons **
**Size-Overall**36%
**Material Quality**14%
**Color**8%
**Length**7%
**Shape/Style**5%
**Chest Fit**5%
**Quality-Overall**4%
**Waist Fit**3%
**Advertised Vs Actual Product**3%
**Thin**3%
## **Common questions**
- **Is red dress profitable to sell on Amazon United Kingdom?**
- The niche generates £30K/yr across 249 tracked products. 0 of 102 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Skip it (49/100).
- **How competitive is the red dress niche?**
- 85 brands and 102 sellers compete. The top 5 products take 10% of clicks and top 5 brands hold 41% of demand.
- **What do buyers complain about in red dress?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 13.0% — above our launch gate.
- **What does it cost to enter the red dress niche?**
- Listings span £5.83–£46.32; the average listing price is £18.80 (sweet spot $15–$100). The average incumbent carries 783 reviews — the moat a new listing must climb.
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