---
title: "Trend — raincoat women - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/raincoat-women/trend"
last_updated: "2026-07-31T16:25:04.427Z"
locale: en
meta:
  description: "Niche score 57/100 · £74K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £74K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — raincoat women - Flapen"
---

# **raincoat women**

**Worth a look**

Shows a fragmented shelf (top 5 take 21% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 19Growth 55Conversion 7Competition 94Returns 46Price range 78Avg price 84Brand share 87Review moat 42Quality gap 76

**Competition**

**Great****21%**

top-5 click share — an open shelf

**Brand share**

**Great****48%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****£18.61**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£2.75–£61.90**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+27.5%**

90-day search growth — must beat 0% to launch

**Returns**

**Okay****3.3%**

return rate — above 5% kills the launch gate

**Review moat**

**Okay****2,309.59**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****£74K**

£74K/yr · 702K searches

**Conversion**

**Bad****0.6%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")