---
title: "Raincoat Women — £74K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/raincoat-women"
last_updated: "2026-07-31T14:18:40.510Z"
locale: en
meta:
description: "Niche score 57/100 · £74K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £74K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Raincoat Women — £74K/yr Amazon UK Niche (2026) - Flapen"
---
# **raincoat women**
**Worth a look**
Shows a fragmented shelf (top 5 take 21% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 19Growth 55Conversion 7Competition 94Returns 46Price range 78Avg price 84Brand share 87Review moat 42Quality gap 76
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****£18.61**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£2.75–£61.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+27.5%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,309.59**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£74K**
£74K/yr · 702K searches
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, raincoat women is a £74K/yr Amazon United Kingdom market (702K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **raincoat women market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£56K–£74K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#99**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **85%**
- **Out of stock**
- **3.5%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**46 **▲rising
**Sellers**
**99**
**Top-5 brand share**
**48%**
Top 20: 84%
**Top-5 click share**
**21%**
Top 20: 48%
**Open market**
**47%**
- 33,000ft18% - Trespass11% - Regatta8% - Lancry6% - Outdoor Ventures6% - REDSTAR5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +27.5% search growth over the last 90 days.
45K35KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 5.2×
[**Open Trend **](https://flapen.com/research/uk/fashion/raincoat-women/trend)
## **Top raincoat women search terms**
- **raincoat women**142K/yr+43.6%0.3% conv. - **womens raincoat**71K/yr+44.9%0.3% conv. - **pac a mac ladies waterproof**50K/yr+84.8%0.4% conv. - **rain coats for men**130K/yr-42.5%0.6% conv. - **ladies raincoat**40K/yr+49.7%0.2% conv. - **mens raincoat**47K/yr-7.7%0.2% conv. - **womens rain coat**30K/yr+79.6%0.1% conv. - **cagoule**24K/yr+109.2%0.2% conv. - **womens raincoats waterproof with hood**20K/yr+42.9%0.1% conv. - **ladies raincoats with hoods waterproof**23K/yr-7.7%0.0% conv. [**All search terms **](https://flapen.com/research/uk/fashion/raincoat-women/search-terms)
## **Top raincoat women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£1K4%£3K6%£4K8%£6K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**33 000ft Womens Rain Jacket Lightweight Hooded Long Rain Coat Waterproof Jacket Ladies Packable Functional Jacket Windbreaker Breathable Active Outdoor Coats Dotted Pink M/12**33,000ft**£28.24**4.3★2,303 rev](https://www.amazon.co.uk/dp/B0BYYT13SW) [2**Lancry Lightweight Waterproof Jacket Women Packable Raincoat Rain Jacket Hooded for Outdoor Hiking Running Cycling (M Black)**Lancry**£12.58**4.3★112 rev](https://www.amazon.co.uk/dp/B0DZH2QY6K) [3**33 000ft Womens Lightweight Rain Jackets Hooded Breathable Packable Running Raincoats Active Trench Windbreaker with Hideaway Hood for Cycling Hiking (Dried Rose-2XL/UK 18-20)**33,000ft**£23.09**4.4★422 rev](https://www.amazon.co.uk/dp/B0CC5K2649) [4**Trespass Womens Waterproof Packaway Jacket Qikpac Black in Size - 10**Trespass**£18.36**4.5★10,108 rev](https://www.amazon.co.uk/dp/B071W45WDW) [5**iWoo Raincoat Women Waterproof Jackets Ladies Lightweight Jackets Outdoor Summer Rain Coats For Hiking Travel Black XL**iWoo**£15.20**4.3★542 rev](https://www.amazon.co.uk/dp/B0C5L9XMWQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JiaYouLC Womens Lightweight Waterproof Jacket Packable Hooded Raincoat in a Bag Sun Protection Windproof Rain Jacket (UK Alpha M Regular Regular Black)**JiaYouLC**£12.27**74 rev1y ago](https://www.amazon.co.uk/dp/B0FJ2HGFDJ) [**OHS Womens Changing Robe Stylish Lightweight Waterproof Jacket with Hood Breathable Windbreaker Outdoor Coat with Pockets for Swimming Surfing Leopard Print - S/M**OHS**£20.52**1,196 rev1y ago](https://www.amazon.co.uk/dp/B0F9FQ5WYN) [**Lancry Lightweight Waterproof Jacket Women Packable Raincoat Rain Jacket Hooded for Outdoor Hiking Running Cycling (M Black)**Lancry**£12.58**112 rev1y ago](https://www.amazon.co.uk/dp/B0DZH2QY6K) [**LAMA Womens Long Raincoat Waterproof Reusable Jackets Hooded Rain Coat with Carry Bag Ladies Lightweight Raincoat Windbreak Outdoor Coats Grey M**LAMA**£18.86**114 rev2y ago](https://www.amazon.co.uk/dp/B0CYGRWPMD) [**33 000ft Womens Rain Jacket Lightweight Hooded Long Rain Coat Waterproof Jacket Ladies Packable Functional Jacket Windbreaker Breathable Active Outdoor Coats Beige 3XL/20-22**33,000ft**£27.14**2,303 rev2y ago](https://www.amazon.co.uk/dp/B0CW1GT189)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**iWoo Raincoat Women Waterproof Jackets Ladies Lightweight Jackets Outdoor Summer Rain Coats For Hiking Travel Black XL**iWoo**£15.20**4.3★**▲ 59%**](https://www.amazon.co.uk/dp/B0C5L9XMWQ) [**Trespass Womens Waterproof Packaway Jacket Qikpac Black in Size - 16**Trespass**£17.74**4.5★**▲ 59%**](https://www.amazon.co.uk/dp/B072PWXZ62) [**Lancry Lightweight Waterproof Jacket Women Packable Raincoat Rain Jacket Hooded for Outdoor Hiking Running Cycling (M Black)**Lancry**£12.58**4.3★**▲ 55%**](https://www.amazon.co.uk/dp/B0DZH2QY6K) [**2 Pack Adult Raincoats - Waterproof Rain Coats for Men or Ladies - Reusable Poncho Festival Accessories - Black**REDSTAR**£8.06**4.4★**▲ 48%**](https://www.amazon.co.uk/dp/B0CL577YNS) [**33 000ft Womens Rain Jacket Lightweight Hooded Long Rain Coat Waterproof Jacket Ladies Packable Functional Jacket Windbreaker Breathable Active Outdoor Coats Black XL/16**33,000ft**£28.04**4.3★**▲ 45%**](https://www.amazon.co.uk/dp/B09P4PH6WY)
**~~View all trending →~~**
## **What buyers say about raincoat women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**16%
*“Excellent value”*
**Quality-Overall**14%
*“Well made and affordable”*
**Size-Overall**11%
*“Bought for my granddaughter fits great”*
**Warmth**8%
*“keeps you warm”*
**Water Resistance**7%
*“it remained water proof”*
**Weight Light**5%
*“lightweight,”*
**Comfort-Overall**4%
*“Very comfortable”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Weather Proof**3%
*“Protects from wind”*
**Ease Of Use**3%
*“easy to use”*
### **What buyers complain about **
**Size-Overall**22%
*“Size up mine was too small”*
**Water Resistance**13%
*“it's still not incredibly water resistant”*
**Quality-Overall**9%
*“Not good quality”*
**Thickness**6%
*“Much thinner than I thought they would be”*
**Stitch/Finish/Polish**4%
*“Stitches were loose”*
**Pockets/Compartments**2%
*“Not great no pockets only false ones”*
**Lining Quality**2%
*“to top it off it sounded like someone had sewn there empty crisp packet into lining”*
**Leak-Proof**2%
*“it is leaking in many stitching”*
**Value For Money**1%
*“Not very good for the price”*
**Advertised Vs Actual Product**1%
*“Description amount wrong”*
### **Top return reasons **
**Size-Overall**64%
**Quality-Overall**5%
**Material Quality**4%
**Thin**3%
**Water Resistance**3%
**Length**2%
**Advertised Vs Actual Product**2%
**Stitch/Finish/Polish**2%
**Color**2%
**Sleeve Fit**1%
## **Common questions**
- **Is raincoat women profitable to sell on Amazon United Kingdom?**
- The niche generates £74K/yr across 106 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is +27.5%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the raincoat women niche?**
- 46 brands and 99 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in raincoat women?**
- Top complaints mined from reviews: Size-Overall, Water Resistance, Quality-Overall. The return rate is 3.3%.
- **When does demand for raincoat women peak?**
- Demand peaks in Sep–Oct; the busiest month runs 5.2× the quietest.
- **What does it cost to enter the raincoat women niche?**
- Listings span £2.75–£61.90; the average listing price is £18.61 (sweet spot $15–$100). The average incumbent carries 2,310 reviews — the moat a new listing must climb.
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