---
title: "Raincoat for Kids — £88K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/raincoat-for-kids"
last_updated: "2026-07-31T14:52:19.531Z"
locale: en
meta:
description: "Niche score 54/100 · £88K/yr market · 691K searches/yr · £16.24 avg price. Weak search conversion (0.8%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £88K/yr market · 691K searches/yr · £16.24 avg price. Weak search conversion (0.8%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Raincoat for Kids — £88K/yr Amazon UK Niche (2026) - Flapen"
---
# **raincoat for kids**
**Worth a look**
Shows a fragmented shelf (top 5 take 16% of clicks), but weak search conversion (0.8%) keeps it on the watch list.
Market size 22Growth 84Conversion 10Competition 96Returns 37Price range 70Avg price 78Brand share 56Review moat 42Quality gap 43
**Competition**
**Incredible****16%**
top-5 click share — an open shelf
**Growth**
**Great****+82.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****£16.24**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£4.86–£38.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,296.21**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.0%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****£88K**
£88K/yr · 691K searches
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, raincoat for kids is a £88K/yr Amazon United Kingdom market (691K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jun–Sep. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **raincoat for kids market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **£81K–£97K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#26**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **92%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.
**Brands**
**34 **▲rising
**Sellers**
**62**
**Top-5 brand share**
**71%**
Top 20: 95%
**Top-5 click share**
**16%**
Top 20: 39%
**Open market**
**26%**
- Mountain Warehouse35% - BuyiRen17% - Regatta12% - Trespass5% - Fewlby3% - Rainsuit Shop2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +82.7% search growth over the last 90 days.
70K50KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Sep · busiest ÷ quietest = 7.7×
[**Open Trend **](https://flapen.com/research/uk/fashion/raincoat-for-kids/trend)
## **Top raincoat for kids search terms**
- **girls waterproof jacket**56K/yr+118.5%0.7% conv. - **boys waterproof jacket**61K/yr+121.7%1.2% conv. - **kids waterproof jacket**62K/yr+64.8%1.1% conv. - **girls raincoat**44K/yr+127.2%0.5% conv. - **waterproof jacket kids**41K/yr+91.7%1.2% conv. - **kids raincoat**38K/yr+108.0%0.5% conv. - **boys rain jacket**28K/yr+264.3%0.6% conv. - **raincoat for kids**48K/yr+63.8%0.5% conv. - **girls rain jacket**36K/yr+147.0%0.3% conv. - **rain coats for kids**53K/yr+57.6%0.5% conv. [**All search terms **](https://flapen.com/research/uk/fashion/raincoat-for-kids/search-terms)
## **Top raincoat for kids products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£2K4%£4K6%£5K8%£7K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Trespass Kids Packaway Waterproof Jacket Qikpac Black 11/12**Trespass**£13.94**4.6★1,158 rev](https://www.amazon.co.uk/dp/B00DZNT4X8) [2**Mountain Warehouse Exodus Kids Softshell Jacket - Breathable Wind & Water Resistant Fleece Lined Coat For Boys & Girls - Best For Sping Summer & Hiking Black Kids Size 3-4 Years**Mountain Warehouse**£15.16**4.6★9,751 rev](https://www.amazon.co.uk/dp/B07KZ7FDTF) [3**Mountain Warehouse Pakka Kids Waterproof Jacket - Wind Resistant Lightweight Breathable Rain Coat for Girls & Boys Packaway Bag - For Rain Spring Summer Lilac Teen Size 13 Years**Mountain Warehouse**£15.32**4.3★7,264 rev](https://www.amazon.co.uk/dp/B0CN541CNR) [4**Regatta Kids Stormbreak Waterproof Jacket Wind Resistant Hooded Outdoor Coat**Regatta**£10.94**4.4★3,789 rev](https://www.amazon.co.uk/dp/B00T9UYBRA) [5**BuyiRen Boys Girls Waterproof Jacket Rain Jackets Hooded Raincoat Lightweight Mesh Lined Rain Coats for Kids Light Pink 5-6 Years**BuyiRen**£17.27**4.6★106 rev](https://www.amazon.co.uk/dp/B0FC1N4BT2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Baogaier Girls Waterproof Jacket Kids Hooded Raincoat with Zip Pockets Lightweight Jackets with Reflective Stripes Windproof Outdoor Colorblocked Coat Outerwear 7-8 Years Pink**Baogaier**£18.66**20 rev6mo ago](https://www.amazon.co.uk/dp/B0GJ4Z33BQ) [**BuyiRen Girls Windbreakers Jacket Rain Jackets Hooded Raincoat Fleece Lined Rain Coats for Kids Polka Point 5-6 Years**BuyiRen**£21.52**42 rev6mo ago](https://www.amazon.co.uk/dp/B0GFSWYQLG) [**adidas Unisex Kids TIBERIO WINDBREAKER black/grey four/white 11-12 Years**adidas**£17.55**76 rev1y ago](https://www.amazon.co.uk/dp/B0DJGX939J) [**BuyiRen Boys Girls Waterproof Jacket Rain Jackets Hooded Raincoat Lightweight Mesh Lined Rain Coats for Kids Light Pink 5-6 Years**BuyiRen**£17.27**106 rev1y ago](https://www.amazon.co.uk/dp/B0FC1N4BT2) [**LACOFIA Girls Waterproof Jacket with Fleece Lined Kids Windbreaker School Hooded Coat Children Outdoor Raincoat for Autumn/Early Winter Multicolor 3-4 Years**LACOFIA**£14.85**146 rev1y ago](https://www.amazon.co.uk/dp/B0DHN47C8R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BuyiRen Boys Girls Waterproof Jacket Rain Jackets Hooded Raincoat Lightweight Mesh Lined Rain Coats for Kids Light Pink 5-6 Years**BuyiRen**£17.27**4.6★**▲ 43%**](https://www.amazon.co.uk/dp/B0FC1N4BT2) [**Style It Up Unisex Kids Boy Girl Waterproof Plain Raincoat Mac Kagoul Jacket Hooded Cagoul 30 (9-10 Years) Navy**Style It Up**£6.62**4.3★**▲ 41%**](https://www.amazon.co.uk/dp/B075QHD2ZS) [**Baogaier Girls Waterproof Jacket Kids Hooded Raincoat with Zip Pockets Lightweight Jackets with Reflective Stripes Windproof Outdoor Colorblocked Coat Outerwear 7-8 Years Pink**Baogaier**£18.66**4.4★**▲ 41%**](https://www.amazon.co.uk/dp/B0GJ4Z33BQ) [**adidas Unisex Kids TIBERIO WINDBREAKER black/grey four/white 11-12 Years**adidas**£17.55**4.6★**▲ 38%**](https://www.amazon.co.uk/dp/B0DJGX939J) [**BuyiRen Girls Windbreakers Jacket Rain Jackets Hooded Raincoat Fleece Lined Rain Coats for Kids Polka Point 5-6 Years**BuyiRen**£21.52**5.0★**▲ 37%**](https://www.amazon.co.uk/dp/B0GFSWYQLG)
**~~View all trending →~~**
## **What buyers say about raincoat for kids**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Good quality and true to size”*
**Size-Overall**16%
*“True to size fitting”*
**Water Resistance**11%
*“Good value for the money, waterproof”*
**Value For Money**7%
*“Great value”*
**Warmth**7%
*“Great for keeping warm”*
**Color**5%
*“Lovely colour”*
**Weight Light**4%
*“This jacket is extremely lightweight”*
**Comfort-Overall**3%
*“comfortable”*
**Weather Proof**3%
*“providing excellent protection against wind”*
**Material Quality**2%
*“lovely material”*
### **What buyers complain about **
**Size-Overall**38%
*“It is absolutely huge”*
**Zipper Quality**10%
*“also felt very flimsy around the zips”*
**Quality-Overall**5%
*“not very well made”*
**Advertised Vs Actual Product**3%
*“I am in process of complaining to Amazon about this as this is unfair and misleading”*
**Thickness**3%
*“It is very thin”*
**Arm Fit**3%
*“Huge jacked with an oversized arms”*
**Warmth**2%
*“Wouldn't have been great at keeping you warm”*
**Durability**2%
*“It ripped not long after I bought it”*
**Value For Money**2%
*“Dont buy these unless you want extra expense and hassle”*
**Color**1%
*“different colour from what I ordered”*
### **Top return reasons **
**Size-Overall**74%
**Thin**5%
**Quality-Overall**3%
**Material Quality**3%
**Zipper Quality**2%
**Color**2%
**Water Resistance**1%
**Sleeve Fit**1%
**Arm Fit**1%
**Stitch/Finish/Polish**1%
## **Common questions**
- **Is raincoat for kids profitable to sell on Amazon United Kingdom?**
- The niche generates £88K/yr across 156 tracked products. 1 of 39 products launched in the last 360 days are still selling. 90-day search growth is +82.7%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the raincoat for kids niche?**
- 34 brands and 62 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in raincoat for kids?**
- Top complaints mined from reviews: Size-Overall, Zipper Quality, Quality-Overall. The return rate is 4.0%.
- **When does demand for raincoat for kids peak?**
- Demand peaks in Jun–Sep; the busiest month runs 7.7× the quietest.
- **What does it cost to enter the raincoat for kids niche?**
- Listings span £4.86–£38.66; the average listing price is £16.24 (sweet spot $15–$100). The average incumbent carries 2,296 reviews — the moat a new listing must climb.
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