---
title: "Rab — £24K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/rab"
last_updated: "2026-07-31T13:04:24.271Z"
locale: en
meta:
description: "Niche score 32/100 · £24K/yr market · 295K searches/yr · £74.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · £24K/yr market · 295K searches/yr · £74.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rab — £24K/yr Amazon UK Niche (2026) - Flapen"
---
# **rab**
**Skip it**
Weak search conversion (0.1%) — this niche doesn't clear our bar today.
Market size 6Growth 3Conversion 1Competition 89Returns 15Price range 53Avg price 84Brand share 17Review moat 74Quality gap 33
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Avg price**
**Great****£74.70**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****530.86**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£15.97–£173.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Returns**
**Bad****7.9%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****£24K**
£24K/yr · 295K searches
**Growth**
**Bad****-44.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, rab is a £24K/yr Amazon United Kingdom market (295K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rab market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **£19K–£37K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#154**
- **Page quality**
- **0%**
- **Prime**
- **38%**
- **Sponsored**
- **37%**
- **Out of stock**
- **14.1%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**13 **▲rising
**Sellers**
**60**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**26%**
Top 20: 56%
**Open market**
**5%**
- Rab80% - Berghaus5% - Helly Hansen4% - Mountain Warehouse2% - Red Original2% - DANISH ENDURANCE2% - Open — no brand owns it (7 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — -44.6% search growth over the last 90 days.
15K10KSpike '25Prime Day '25Black Friday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.8×
[**Open Trend **](https://flapen.com/research/uk/fashion/rab/trend)
## **Top rab search terms**
- **rab**103K/yr-22.0%0.0% conv. - **rab jackets men**71K/yr-62.4%0.1% conv. - **rab jacket**22K/yr-57.7%0.1% conv. - **rab fleece for men**15K/yr-48.5%0.0% conv. - **rab waterproof jacket mens**14K/yr-37.9%0.3% conv. - **rab mens**10K/yr-42.3%0.0% conv. - **rab mens jacket**14K/yr-59.4%0.2% conv. - **mens rab jacket**12K/yr-59.3%0.1% conv. - **rab fleece**8K/yr-46.4%0.0% conv. - **rab coat**9K/yr-66.4%0.2% conv. [**All search terms **](https://flapen.com/research/uk/fashion/rab/search-terms)
## **Top rab products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£7286%£1K9%£2K12%£3K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rab Mens Cirrus Alpine Jacket - Lightweight Insulated Coat for Climbing & Mountaineering - Tempest Blue - Large**Rab**£129.35**4.7★257 rev](https://www.amazon.co.uk/dp/B0D79P1DZV) [2**Rab Mens Downpour Jacket - Lightweight Waterproof Hooded Coat for Hiking & Trekking - Black - Large**Rab**£86.79**4.8★30 rev](https://www.amazon.co.uk/dp/B0DLLNP5FM) [3**Rab Mens Borealis Hoody Jacket - Lightweight Water-Repellent Coat for Hiking & Climbing - Tempest Blue - X-Large**Rab**£60.44**4.1★27 rev](https://www.amazon.co.uk/dp/B0DLLP3TF9) [4**Rab Mens Cirrus Alpine Jacket - Lightweight Insulated Coat for Climbing & Mountaineering - Beluga - X-Large**Rab**£136.01**4.7★257 rev](https://www.amazon.co.uk/dp/B0D79R42WL) [5**Rab Mens Borealis Hoody Jacket - Lightweight Water-Repellent Coat for Hiking & Climbing - Tempest Blue - Large**Rab**£60.83**4.1★27 rev](https://www.amazon.co.uk/dp/B0DLLP3KMB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rab Mens Downpour Jacket - Lightweight Waterproof Hooded Coat for Hiking & Trekking - Black - Large**Rab**£86.79**30 rev1y ago](https://www.amazon.co.uk/dp/B0DLLNP5FM) [**Rab Mens Borealis Hoody Jacket - Lightweight Water-Repellent Coat for Hiking & Climbing - Tempest Blue - X-Large**Rab**£60.44**27 rev1y ago](https://www.amazon.co.uk/dp/B0DLLP3TF9) [**Rab Mens Borealis Hoody Jacket - Lightweight Water-Repellent Coat for Hiking & Climbing - Tempest Blue - Large**Rab**£60.83**27 rev1y ago](https://www.amazon.co.uk/dp/B0DLLP3KMB) [**Rab Mens Downpour Mountain Jacket - Lightweight Waterproof Hooded Coat for Hiking & Trekking - Black - Large**Rab**£110.66**33 rev1y ago](https://www.amazon.co.uk/dp/B0DLLNPTYN) [**Rab Mens Windgather Hoody - Ultralight Windproof Shell Jacket for Hiking Trail Running & Climbing - Army - Medium**Rab**£46.32**11 rev1y ago](https://www.amazon.co.uk/dp/B0DLLPHFMK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rab Mens Downpour Mountain Jacket - Lightweight Waterproof Hooded Coat for Hiking & Trekking - Tempest Blue - Large**Rab**£111.08**4.7★**▲ 108%**](https://www.amazon.co.uk/dp/B0DLLP23G8) [**Rab Mens Nexus Hoody - Full-Zip Lightweight Fleece Jacket for Trekking & Climbing - Black - Medium**Rab**£55.02**4.5★**▲ 105%**](https://www.amazon.co.uk/dp/B0BN7XDSM7) [**Rab Mens Nexus Pull-On - Lightweight Fleece Jacket for Trekking & Climbing - Olive (Olive) - X-Large**Rab**£48.72**4.7★**▲ 102%**](https://www.amazon.co.uk/dp/B0D79TY4NS) [**Rab Mens Cirrus Alpine Jacket - Lightweight Insulated Coat for Climbing & Mountaineering - Black - Large**Rab**£133.39**4.7★**▲ 95%**](https://www.amazon.co.uk/dp/B0D79QXYLC) [**Rab Mens Cirrus Alpine Jacket - Lightweight Insulated Coat for Climbing & Mountaineering - Beluga - X-Large**Rab**£136.01**4.7★**▲ 94%**](https://www.amazon.co.uk/dp/B0D79R42WL)
**~~View all trending →~~**
## **What buyers say about rab**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**20%
*“Great Fit”*
**Quality-Overall**15%
*“Top quality coat”*
**Warmth**15%
*“Very warm and looks good”*
**Weight Light**8%
*“Its a lightweight jacket”*
**Comfort-Overall**7%
*“extremely comfortable”*
**Color**3%
*“I love the colour”*
**Water Resistance**3%
*“Good all round Waterproof jacket with a fiddly Hood that requires some getting used to”*
**Value For Money**3%
*“Decent value”*
**Design-Overall**3%
*“Thay these are good for what they are designed for”*
**Advertised Vs Actual Product**3%
*“as it is exactly as described”*
### **What buyers complain about **
**Color**14%
*“Poor show from Blacks”*
**Quality-Overall**11%
*“Poor quality”*
**Water Resistance**8%
*“Not water proof”*
**Size-Overall**6%
*“Recommend to size up”*
**Advertised Vs Actual Product**6%
*“Not Goretex as advertised”*
**Value For Money**5%
*“Too expensive for what it is”*
**Adjustability/Rotatability/Reclining**3%
*“Slight negative is that the hood is difficult to adjust - you either have it tight so that you can't see anything or loose so that the wind whistles in”*
**Thickness**3%
*“a little on the thin side”*
**Warmth**2%
*“I don't think it could possibly be described as providing warmth”*
**Pockets/Compartments**2%
*“kept doing so one of the pockets had a small tear I was told the zips had kinks in them had to return it so beware”*
### **Top return reasons **
**Size-Overall**70%
**Color**5%
**Advertised Vs Actual Product**5%
**Quality-Overall**3%
**Thin**2%
**Value For Money**2%
**Material Quality**2%
**Stitch/Finish/Polish**1%
**Length**1%
**Sleeve Fit**1%
## **Common questions**
- **Is rab profitable to sell on Amazon United Kingdom?**
- The niche generates £24K/yr across 79 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -44.6%. Flapen's verdict: Skip it (32/100).
- **How competitive is the rab niche?**
- 13 brands and 60 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in rab?**
- Top complaints mined from reviews: Color, Quality-Overall, Water Resistance. The return rate is 7.9% — above our launch gate.
- **When does demand for rab peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 4.8× the quietest.
- **What does it cost to enter the rab niche?**
- Listings span £15.97–£173.73; the average listing price is £74.70 (sweet spot $15–$100). The average incumbent carries 531 reviews — the moat a new listing must climb.
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