---
title: "Pusheen — £88K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/pusheen"
last_updated: "2026-07-31T13:40:34.247Z"
locale: en
meta:
description: "Niche score 46/100 · £88K/yr market · 473K searches/yr · £13.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £88K/yr market · 473K searches/yr · £13.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pusheen — £88K/yr Amazon UK Niche (2026) - Flapen"
---
# **pusheen**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 36Conversion 18Competition 84Returns 97Price range 57Avg price 60Brand share 9Review moat 91Quality gap 23
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****182.29**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Avg price**
**Good****£13.22**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£4.24–£29.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+9.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£88K**
£88K/yr · 473K searches
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, pusheen is a £88K/yr Amazon United Kingdom market (473K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pusheen market data**
- **Units sold / yr**
- **8K–10K**
- avg 0–100/product
- **Revenue / yr**
- **£106K–£132K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#1,314**
- **Page quality**
- **0%**
- **Prime**
- **58%**
- **Sponsored**
- **63%**
- **Out of stock**
- **11.2%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**8 **▼falling
**Sellers**
**99**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**31%**
Top 20: 71%
**Open market**
**2%**
- AURORA38% - Get Trend25% - Pusheen the Cat24% - Grupo Erik7% - Puckator2% - GUND2% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.1% search growth over the last 90 days.
20K15KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/uk/fashion/pusheen/trend)
## **Top pusheen search terms**
- **pusheen**350K/yr+11.2%0.6% conv. - **pusheen plush**79K/yr+7.5%1.4% conv. - **pusheen squishy**3K/yr+264.4%0.1% conv. - **pusheen blind box**7K/yr+8.1%0.0% conv. - **pusheen cat**7K/yr+1.7%1.2% conv. - **pusheen gifts**19K/yr-65.0%0.5% conv. - **plusheen**3K/yr+11.7%1.2% conv. - **pusheen cushion**4K/yr-29.9%1.6% conv. [**All search terms **](https://flapen.com/research/uk/fashion/pusheen/search-terms)
## **Top pusheen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£3K6%£5K9%£8K12%£11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pusheen Carb Club Womens White Sweatshirt | Cozy Carb-Lover Graphic Crewneck | Cute Internet Cat Apparel | Comfortable Pullover for Women | Pusheen Merchandise Gift for Her**Pusheen the Cat**£21.22**5.0★4 rev](https://www.amazon.co.uk/dp/B0DJ2ZFWYH) [2**Get Trend Pusheen Womens Pyjamas Sets Button-Down Shirt & Pj Shorts Two-Piece Nightwear Ladies Pyjamas Soft & Breathable Loungewear (S Purple Pusheen)**Get Trend**£11.23**4.6★71 rev](https://www.amazon.co.uk/dp/B0FVYQSWZQ) [3**AURORA 61524 Pusheen Doughnut Small 5In Soft Toy Multi-Coloured**AURORA**£7.28**4.3★53 rev](https://www.amazon.co.uk/dp/B0C59CMHTN) [4**Aurora 61525 Ice Cream Sandwich Pusheen Soft Toy Multi-Coloured**AURORA**£14.15**4.9★29 rev](https://www.amazon.co.uk/dp/B0C59B2GJZ) [5**AURORA Party Pusheen Small Eco-friendly soft toy Grey**AURORA**£7.43**4.4★139 rev](https://www.amazon.co.uk/dp/B0B7S9W445)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Get Trend Pusheen Girls Pyjama Sets 7-14 Years Button-Down Half-Sleeve Loungewear Shirts & Pj Shorts Soft & Comfy Nightwear (9-10 Years Purple Pusheen)**Get Trend**£12.78**74 rev9mo ago](https://www.amazon.co.uk/dp/B0FW582GF6) [**Get Trend Pusheen Girls Pyjama Sets 7-14 Years Button-Down Half-Sleeve Loungewear Shirts & Pj Shorts Soft & Comfy Nightwear (13-14 Years Purple Pusheen)**Get Trend**£11.55**74 rev9mo ago](https://www.amazon.co.uk/dp/B0FW56DPBQ) [**Get Trend Pusheen Womens Pyjamas Sets Button-Down Shirt & Pj Shorts Two-Piece Nightwear Ladies Pyjamas Soft & Breathable Loungewear (S Purple Pusheen)**Get Trend**£11.23**71 rev9mo ago](https://www.amazon.co.uk/dp/B0FVYQSWZQ) [**Grupo Erik Ramen Bowl Set with Chopsticks - Pusheen Gifts for Cat Lovers | 31.7 oz - 900 ml 6.3 x 3.5 inches - 16 x 19 cm Noodle Bowl with Chopsticks**Grupo Erik**£20.60**44 rev9mo ago](https://www.amazon.co.uk/dp/B0FVXSY2QT) [**Get Trend Pusheen Womens Pyjamas Sets Button-Down Shirt & Pj Shorts Two-Piece Nightwear Ladies Pyjamas Soft & Breathable Loungewear (XL Purple Pusheen)**Get Trend**£10.83**71 rev9mo ago](https://www.amazon.co.uk/dp/B0FVZBX3CL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Get Trend Pusheen Womens Pyjamas Sets Button-Down Shirt & Pj Shorts Two-Piece Nightwear Ladies Pyjamas Soft & Breathable Loungewear (S Purple Pusheen)**Get Trend**£11.23**4.6★**▲ 152%**](https://www.amazon.co.uk/dp/B0FVYQSWZQ) [**Pusheen Womens Pyjamas | Adults Ladies Cartoon Cat Nah White T-Shirt With Long Bottoms Pjs | Animal Anime Merchandise - Small**Pusheen the Cat**£17.41**4.7★**▲ 150%**](https://www.amazon.co.uk/dp/B0BBWB1HMN) [**Get Trend Pusheen Womens Pyjamas Sets Button-Down Shirt & Pj Shorts Two-Piece Nightwear Ladies Pyjamas Soft & Breathable Loungewear (XL Purple Pusheen)**Get Trend**£10.83**4.6★**▲ 136%**](https://www.amazon.co.uk/dp/B0FVZBX3CL) [**Get Trend Pusheen Womens Pyjamas Sets Button-Down Shirt & Pj Shorts Two-Piece Nightwear Ladies Pyjamas Soft & Breathable Loungewear (M Purple Pusheen)**Get Trend**£11.11**4.6★**▲ 135%**](https://www.amazon.co.uk/dp/B0FVYLP6YS) [**Get Trend Pusheen Girls Pyjama Sets 7-14 Years Button-Down Half-Sleeve Loungewear Shirts & Pj Shorts Soft & Comfy Nightwear (9-10 Years Purple Pusheen)**Get Trend**£12.78**4.8★**▲ 114%**](https://www.amazon.co.uk/dp/B0FW582GF6)
**~~View all trending →~~**
## **What buyers say about pusheen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**16%
*“The material feels soft”*
**Quality-Overall**12%
*“Excellent quality”*
**Size-Overall**10%
*“The fit is just right”*
**Value For Money**7%
*“Worth every penny”*
**Color**7%
*“The colours are bright”*
**Design-Overall**6%
*“The design is fabulous”*
**Gifting Purpose**6%
*“Cute gift”*
**Washability**5%
*“The fabric feels soft and comfortable, and it holds up well after washing”*
**Brightness/Shine/Glow**4%
*“Very bright”*
**Ease Of Use**3%
*“which is useful for regular use”*
### **What buyers complain about **
**Size-Overall**20%
*“It is bigger than I expected”*
**Advertised Vs Actual Product**13%
*“Misleading photos”*
**Value For Money**7%
*“Its definitely expensive”*
**Thickness**5%
*“not very thick”*
**Quality-Overall**4%
*“All in all feels really cheap”*
**Hard Feel**4%
*“it's not as soft as I expected it to be”*
**Shape/Style**2%
*“doesnt keep its shape well”*
**Grip**1%
*“It also slides off skin”*
**Material Quality**1%
*“I don't like the feeling of the material”*
**Strength**1%
*“Very delicate”*
### **Top return reasons **
**Size-Overall**51%
**Quality-Overall**13%
**Pockets/Compartments**6%
**Defective Material/Parts**4%
**Value For Money**4%
**Advertised Vs Actual Product**2%
**Material Quality**2%
**Zipper Quality**2%
**Paint Quality**2%
**Gap/Hole**2%
## **Common questions**
- **Is pusheen profitable to sell on Amazon United Kingdom?**
- The niche generates £88K/yr across 52 tracked products. 1 of 15 products launched in the last 360 days are still selling. 90-day search growth is +9.1%. Flapen's verdict: Skip it (46/100).
- **How competitive is the pusheen niche?**
- 8 brands and 99 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in pusheen?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 0.7%.
- **When does demand for pusheen peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the pusheen niche?**
- Listings span £4.24–£29.22; the average listing price is £13.22 (sweet spot $15–$100). The average incumbent carries 182 reviews — the moat a new listing must climb.
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