---
title: "Portable Ashtray — £77K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/portable-ashtray"
last_updated: "2026-07-31T17:29:36.524Z"
locale: en
meta:
description: "Niche score 64/100 · £77K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 64/100 · £77K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Portable Ashtray — £77K/yr Amazon UK Niche (2026) - Flapen"
---
# **portable ashtray**
**Worth a look**
Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 19Growth 60Conversion 77Competition 75Returns 98Price range 85Avg price 27Brand share 89Review moat 86Quality gap 45
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****286.49**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****£3.24–£98.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+36.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£9.28**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£77K**
£77K/yr · 110K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, portable ashtray is a £77K/yr Amazon United Kingdom market (110K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 64/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **portable ashtray market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **£74K–£93K**
- units × avg price
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#114**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **12%**
- **Out of stock**
- **16.7%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**31 **▼falling
**Sellers**
**48**
**Top-5 brand share**
**46%**
Top 20: 93%
**Top-5 click share**
**40%**
Top 20: 83%
**Open market**
**46%**
- KOMUNJ10% - YAZANY10% - FEMONGY9% - CONGGUAN9% - Jinsion9% - Hopton8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +36.3% search growth over the last 90 days.
3K2KSpike '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/fashion/portable-ashtray/trend)
## **Top portable ashtray search terms**
- **portable ashtray**38K/yr+41.0%6.0% conv. - **pocket ashtray**23K/yr+9.3%7.5% conv. - **portable ashtrays for cigarettes**15K/yr+30.0%8.8% conv. - **portable pocket ashtray**6K/yr+147.6%2.5% conv. - **travel ashtray**8K/yr+53.8%5.0% conv. - **pocket ashtray pouch**6K/yr+64.0%10.0% conv. - **portable ashtray smell proof**5K/yr+15.3%6.8% conv. - **portable ashtrays**5K/yr-3.9%4.6% conv. - **portable cigarette butt box**5K/yr+0.5%6.1% conv. [**All search terms **](https://flapen.com/research/uk/fashion/portable-ashtray/search-terms)
## **Top portable ashtray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£5K9%£7K12%£9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**2 Pcs Portable Pocket Ashtrays Portable Cigarette Ash Portable Compact and Fireproof Pocket Ashtrays Smell Proof Bag Cigarette Case Accessories Litter Tray**YAZANY**£3.47**4.8★83 rev](https://www.amazon.co.uk/dp/B0DT3ZRZWQ) [2**2 Pcs Portable Ashtray 5cm Pocket Ashtray & 6x4 cm Ashtray with Lid**Jinsion**£5.75**4.4★35 rev](https://www.amazon.co.uk/dp/B0DHYVF3LM) [3**KOMUNJ 6 Pack Pocket Ashtrays Portable Cigarette Ash Pouch Compact Fireproof PVC Odorless Odorless Ashtray for Smoker Outdoor Travel 3.3 inch * 3 inch 4 Colors**KOMUNJ**£4.70**4.7★272 rev](https://www.amazon.co.uk/dp/B09B1QY2HM) [4**EKdirect Mini Portable Pocket Ashtray Keychain Cigarette Ashtray Holder for Outdoor Travel**EKdirect**£3.58**4.4★212 rev](https://www.amazon.co.uk/dp/B08J3XBW41) [5**FEMONGY Portable Ashtray Portable Ashtrays for Cigarettes with Zipper and Keychain Pocket Ashtray Accessory for on the go in the Car Traveling Hiking and Camping Black**FEMONGY**£7.42**4.6★201 rev](https://www.amazon.co.uk/dp/B0F8BT7Z1Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ZIOYANE 3Pcs Mini Pocket Ashtray Waterproof & Portable Aluminium Keychain Case for Earbuds Pills & Outdoor Use (Blue Black Silver)**ZIOYANE**£4.27**3 rev6mo ago](https://www.amazon.co.uk/dp/B0GFYZG6G2) [**Rosefield OBDSG-O88**Rosefield**£98.52**64 rev9mo ago](https://www.amazon.co.uk/dp/B0FSSM77HL) [**Portable Ashtray 2Pcs Pocket Ashtray with Lid Stainless Steel Portable Ashtrays for Cigarettes Odour-Proof Portable Cigarette Butt Box for Outdoors Travel Camping Car Bar**Hopton**£3.68**247 rev10mo ago](https://www.amazon.co.uk/dp/B0FHV855KS) [**2 Pcs Portable Pocket Ashtray Mini Travel Ashtray Metal Cigarette Pocket Cigarette Ash Container with Lid Odour Resistant and Mobile for Travelling Camping Smoking Indoors or Outdoors**Glanzend**£4.16**27 rev1y ago](https://www.amazon.co.uk/dp/B0FHDGDSB9) [**Laveroar Portable Ashtray Metal Smell Proof Pocket Ashtray For Cigarettes With Key Chain Mini Portable Cigarette Butt Box For Travelling And Outdoor Use (Gold)**laveroar**£4.27**17 rev1y ago](https://www.amazon.co.uk/dp/B0FDQHQWBJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TACVASEN B08HV4DHJZ Navy Blue**TACVASEN**£30.27**4.5★**▲ 191%**](https://www.amazon.co.uk/dp/B08HV4DHJZ) [**hutunku893-usBK-L**YICYC**£23.17**4.5★**▲ 190%**](https://www.amazon.co.uk/dp/B0CG1RJKD5) [**Rosefield OBDSG-O88**Rosefield**£98.52**4.2★**▲ 186%**](https://www.amazon.co.uk/dp/B0FSSM77HL) [**ZIOYANE 3Pcs Mini Pocket Ashtray Waterproof & Portable Aluminium Keychain Case for Earbuds Pills & Outdoor Use (Blue Black Silver)**ZIOYANE**£4.27**4.6★**▲ 169%**](https://www.amazon.co.uk/dp/B0GFYZG6G2) [**Portable Ashtray 2Pcs Pocket Ashtray with Lid Stainless Steel Portable Ashtrays for Cigarettes Odour-Proof Portable Cigarette Butt Box for Outdoors Travel Camping Car Bar**Hopton**£3.68**4.4★**▲ 137%**](https://www.amazon.co.uk/dp/B0FHV855KS)
**~~View all trending →~~**
## **What buyers say about portable ashtray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Portability**15%
*“Easy to carry”*
**Advertised Vs Actual Product**15%
*“Does it job”*
**Quality-Overall**14%
*“Really well made”*
**Value For Money**12%
*“Good value for money”*
**Size-Overall**9%
*“Whilst compact, they are a practical size”*
**Ease Of Use**8%
*“It is very easy to use and closes securely”*
**Smell**5%
*“completely smell proof”*
**Suitable For Outdoor**2%
*“Great when you outside”*
**Suitable For Indoor**2%
*“Great for out and about”*
**Weight Light**2%
*“Good and light to carry”*
### **What buyers complain about **
**Size-Overall**14%
*“Not fit for purpose”*
**Smell**14%
*“Unfortunately not smell proof”*
**Durability**12%
*“after being used broke on the second time”*
**Ease Of Use**10%
*“Not always easy”*
**Adhesion/Stickiness**5%
*“The inlays full off need a better glue”*
**Product Condition**5%
*“Looked like a used item and not new”*
**Ease Of Cleaning**2%
*“It does get a bit messy if it's gets turned from upright when closed and then opened”*
**Quality-Overall**2%
*“Cheaply made,”*
### **Top return reasons **
**Size-Overall**45%
**Product Condition**7%
**Defective Material/Parts**7%
**Quality-Overall**7%
**Strength**5%
**Material Quality**5%
**Mechanism Issues**5%
**Functionality-Overall**5%
**Thin**5%
**Scratch Resistance**5%
## **Common questions**
- **Is portable ashtray profitable to sell on Amazon United Kingdom?**
- The niche generates £77K/yr across 41 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +36.3%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the portable ashtray niche?**
- 31 brands and 48 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 46% of demand.
- **What do buyers complain about in portable ashtray?**
- Top complaints mined from reviews: Size-Overall, Smell, Durability. The return rate is 0.4%.
- **When does demand for portable ashtray peak?**
- Demand peaks in Jul–Aug–Sep; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the portable ashtray niche?**
- Listings span £3.24–£98.52; the average listing price is £9.28 (sweet spot $15–$100). The average incumbent carries 286 reviews — the moat a new listing must climb.
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