---
title: "Poppy Badges and Pins 2022 — £92K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/poppy-badges-and-pins-2022"
last_updated: "2026-07-31T14:41:47.943Z"
locale: en
meta:
description: "Niche score 45/100 · £92K/yr market · 989K searches/yr · £6.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £92K/yr market · 989K searches/yr · £6.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Poppy Badges and Pins 2022 — £92K/yr Amazon UK Niche (2026) - Flapen"
---
# **poppy badges and pins 2022**
**Skip it**
Pricing outside the sweet spot ($6.09 avg) — this niche doesn't clear our bar today.
Market size 23Growth 21Conversion 19Competition 68Returns 99Price range 17Avg price 17Brand share 82Review moat 92Quality gap 23
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****158.97**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****£92K**
£92K/yr · 989K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-8.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****£6.09**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.89–£17.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, poppy badges and pins 2022 is a £92K/yr Amazon United Kingdom market (989K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **poppy badges and pins 2022 market data**
- **Units sold / yr**
- **60K–80K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£365K–£487K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#1,092**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **66%**
- **Out of stock**
- **54.3%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**25 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**53%**
Top 20: 93%
**Top-5 click share**
**44%**
Top 20: 84%
**Open market**
**43%**
- Poppy Playtime22% - KTGUK12% - The Royal British Legion10% - Generic5% - DAWRIS5% - pronto seed4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.7% search growth over the last 90 days.
350K250KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 88.9×
[**Open Trend **](https://flapen.com/research/uk/fashion/poppy-badges-and-pins-2022/trend)
## **Top poppy badges and pins 2022 search terms**
- **poppy**299K/yr-19.3%0.5% conv. - **poppies**52K/yr+18.1%2.4% conv. - **poppy pin badge**71K/yr-15.6%1.5% conv. - **poppy badge**92K/yr+5.3%2.5% conv. - **poppy brooch**55K/yr-6.6%2.1% conv. - **poppy pins**19K/yr+198.3%0.7% conv. - **poppy pin**95K/yr-19.0%1.4% conv. - **rbl poppy shop**17K/yr+3.6%0.1% conv. - **royal british legion poppy shop**43K/yr+19.6%0.1% conv. - **poppys**19K/yr+6.5%2.7% conv. [**All search terms **](https://flapen.com/research/uk/fashion/poppy-badges-and-pins-2022/search-terms)
## **Top poppy badges and pins 2022 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£9K20%£18K30%£27K40%£37K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Poppy Playtime Boys Pyjamas | Pjs For Boys | Summer Short Pyjama Set | Gamer Nightwear | Black 7-8 Years**Poppy Playtime**£14.56**4.7★71 rev](https://www.amazon.co.uk/dp/B0DX2J4NQ6) [2**6 Pcs Remembrance Poppy Pin Badge Red and Gold Poppy Badges Remembranced Pin for Never Forget Veterans Remembrance Day Brooch**KTGUK**£4.12**5.0★2 rev](https://www.amazon.co.uk/dp/B0FYXHTDS7) [3**Official Royal British Legion 2025 Poppy Pin**The Royal British Legion**£4.55**4.8★1,416 rev](https://www.amazon.co.uk/dp/B0DJDC6FDP) [4**4 Pcs Poppy Pin Badge Poppy Badge Remembrance Day Never Forget Poppys Brooch Veterans Memorial Gift Fashion Jewellery for Women Men Veterans Gifts**KTGUK**£5.13**5.0★2 rev](https://www.amazon.co.uk/dp/B0FYWNQXCL) [5**DAWRIS Red Poppy Pin Poppy Badge Poppy Badges and Pins Poppy Brooches for Women Remembrance Pin Badges Poppy Pin Badge Enamel with Green Leaf Alloy Remembrance Day Pin Badges (Silver)**DAWRIS**£4.79**4.8★11 rev](https://www.amazon.co.uk/dp/B0DLKMJ887)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Metal Red Poppy Pin Brooch - Remembrance Day Poppy Badge 2 Pack Veterans Armed Forces Commemorative Lapel Pins for Men Women Memorial Poppy Flower Brooches Jewellery for Coat Hat Backpack**DVDVBOOM**£7.91**2 rev3mo ago](https://www.amazon.co.uk/dp/B0GY2TPM4K) [**Memorial Day Exquisite Brooch Exquisite Red Patriotic Appreciation Lapel Pin Veteran Solider Metal Poppy Pins Brooch Memorabilia (1pc)**Generic**£3.30**3 rev3mo ago](https://www.amazon.co.uk/dp/B0GX69LB7V) [**Unisex Red Friday Exquisite Brooch Memorial Day Poppy Brooch Pin Patriotic Red Flower Lapel Pin for Veterans Military Support Pin Jewelry Gift for Men Women (1PC)**Generic**£3.05**3 rev3mo ago](https://www.amazon.co.uk/dp/B0GWDX11C8) [**4PCS Poppy Poppy Brooch Pin Poppies for Remembrance Day Red Enamel PoppyPin Badge Enamel with Green Leaf Alloy Remembrance Day Pin Badges for Women Men Veterans MemoriaDay Gifts**CEEGEWW**£3.44**1 rev5mo ago](https://www.amazon.co.uk/dp/B0GLQ356LB) [**4 Pcs Poppy Badges and Pins Red Enamel Poppy Metal Badge with Green Tone Leaf Design Remembrance Pin Badges Fashion Jewellery for Women Men Veterans Gifts (Red)**FNSIGHD**£3.74**0 rev5mo ago](https://www.amazon.co.uk/dp/B0GKTYY78V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Papaver orientale Pizzicato Mixed x 6 Large Plug Plants Hardy Perennial Poppy**GROWTANICAL**£12.49**3.9★**▲ 1000%**](https://www.amazon.co.uk/dp/B07NL2L913) [**Californian Poppy Seeds Single Mixed Flower Seeds that Attract Bees & Butterflies Easy-to-Grow Garden Patio & Container Flowers (Eschscholzia Californica)**Simply Garden**£2.96**4.2★**▲ 1000%**](https://www.amazon.co.uk/dp/B0G64STTLP) [**Unisex Red Friday Exquisite Brooch Memorial Day Poppy Brooch Pin Patriotic Red Flower Lapel Pin for Veterans Military Support Pin Jewelry Gift for Men Women (1PC)**Generic**£3.05**5.0★**▲ 1000%**](https://www.amazon.co.uk/dp/B0GWDX11C8) [**Poppy Playtime Boys Pyjamas | Pjs For Boys | Summer Short Pyjama Set | Gamer Nightwear | Black 7-8 Years**Poppy Playtime**£14.56**4.7★**▲ 1000%**](https://www.amazon.co.uk/dp/B0DX2J4NQ6) [**Memorial Day Exquisite Brooch Exquisite Red Patriotic Appreciation Lapel Pin Veteran Solider Metal Poppy Pins Brooch Memorabilia (1pc)**Generic**£3.30**5.0★**▲ 1000%**](https://www.amazon.co.uk/dp/B0GX69LB7V)
**~~View all trending →~~**
## **What buyers say about poppy badges and pins 2022**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“Very well made”*
**Plant Growth**18%
*“Good germination”*
**Value For Money**14%
*“Decent price”*
**Size-Overall**9%
*“Good quality and nice size”*
**Advertised Vs Actual Product**8%
*“Accurate description”*
**Ease Of Use**6%
*“Convenient way to buy”*
**Color**6%
*“Very lovely design and colour”*
**Gifting Purpose**2%
*“Great Christmas present”*
**Design-Overall**2%
*“Lovely design”*
**Eco Friendliness**1%
*“Supporting the environment”*
### **What buyers complain about **
**Plant Growth**29%
*“Did not grow”*
**Value For Money**21%
*“Costly”*
**Quality-Overall**13%
*“Very poor quality”*
**Advertised Vs Actual Product**8%
*“False advertising”*
**Size-Overall**4%
*“Larger than expected”*
**Instructions/User Manual/Troubleshooting**4%
*“Followed instructions to the letter. Nothing.”*
**Assembly/Installation**2%
*“requires simple assembly”*
### **Top return reasons **
**Size-Overall**34%
**Quality-Overall**13%
**Durability**10%
**Compatibility-Overall**7%
**Color**7%
**Defective Material/Parts**7%
**Material Quality**3%
**Ease Of Use**3%
**Add-Ons/Attachments**3%
**Plant Growth**3%
## **Common questions**
- **Is poppy badges and pins 2022 profitable to sell on Amazon United Kingdom?**
- The niche generates £92K/yr across 32 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -8.7%. Flapen's verdict: Skip it (45/100).
- **How competitive is the poppy badges and pins 2022 niche?**
- 25 brands and 34 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in poppy badges and pins 2022?**
- Top complaints mined from reviews: Plant Growth, Value For Money, Quality-Overall. The return rate is 0.3%.
- **When does demand for poppy badges and pins 2022 peak?**
- Demand peaks in Oct–Nov; the busiest month runs 88.9× the quietest.
- **What does it cost to enter the poppy badges and pins 2022 niche?**
- Listings span £2.89–£17.45; the average listing price is £6.09 (sweet spot $15–$100). The average incumbent carries 159 reviews — the moat a new listing must climb.
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