---
title: "Products — pokemon toys - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/pokemon-toys/products"
last_updated: "2026-07-31T15:20:15.535Z"
locale: en
meta:
  description: "Niche score 50/100 · £186K/yr market · 442K searches/yr · £12.77 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £186K/yr market · 442K searches/yr · £12.77 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — pokemon toys - Flapen"
---

# **pokemon toys**

**Worth a look**

Shows low returns (0.7%), but strong incumbent ratings (4.6★) keeps it on the watch list.

Market size 37Growth 34Conversion 41Competition 79Returns 97Price range 58Avg price 56Brand share 27Review moat 49Quality gap 23

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Price range**

**Good****£2.76–£31.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****£12.77**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****1,640.85**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****£186K**

£186K/yr · 442K searches

**Growth**

**Okay****+7.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality