---
title: "Pokemon Battle Figures — £368K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/pokemon-battle-figures"
last_updated: "2026-07-31T16:42:47.633Z"
locale: en
meta:
description: "Niche score 51/100 · £368K/yr market. Brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £368K/yr market. Brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pokemon Battle Figures — £368K/yr Amazon UK Niche (2026) - Flapen"
---
# **pokemon battle figures**
**Worth a look**
Shows low returns (0.6%), but brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list.
Market size 54Growth 24Conversion 34Competition 87Returns 97Price range 61Avg price 63Brand share 22Review moat 41Quality gap 24
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Avg price**
**Good****£13.54**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£2.76–£34.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£368K**
£368K/yr · 998K searches
**Review moat**
**Okay****2,440.25**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-2.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, pokemon battle figures is a £368K/yr Amazon United Kingdom market (998K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Sep–Nov. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pokemon battle figures market data**
- **Units sold / yr**
- **20K–25K**
- avg 100–250/product
- **Revenue / yr**
- **£271K–£339K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#326**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **69%**
- **Out of stock**
- **5.8%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**11 **—flat
**Sellers**
**322**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**28%**
Top 20: 64%
**Open market**
**6%**
- Pokémon70% - Jazwares9% - Funko6% - Squish-a-longs4% - Ravensburger3% - Mega Bloks2% - Open — no brand owns it (5 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 81 weeks — -2.9% search growth over the last 90 days.
45K35KSpike '25Prime Day '25Black Friday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep, Nov · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/uk/fashion/pokemon-battle-figures/trend)
## **Top pokemon battle figures search terms**
- **pokemon toys**432K/yr+7.6%1.3% conv. - **pokemon figures**208K/yr-8.2%1.0% conv. - **pokemon toy**67K/yr+1.5%1.8% conv. - **pokemon battle figures**82K/yr-21.9%1.2% conv. - **pokemon figure**43K/yr-14.4%0.8% conv. - **pokémon toys**35K/yr+0.7%0.7% conv. - **pokémon figures**22K/yr-21.2%0.8% conv. - **pokemon action figures**14K/yr+3.5%0.6% conv. - **pokemon figures set**19K/yr-33.9%1.6% conv. - **pokemon battle figure**10K/yr+12.0%1.1% conv. [**All search terms **](https://flapen.com/research/uk/fashion/pokemon-battle-figures/search-terms)
## **Top pokemon battle figures products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£11K6%£22K9%£33K12%£44K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pokemon Pyjamas | Pikachu Short PJs | Pikachu Pyjamas For Kids Blue Age 7 to 8 Years**Pokémon**£9.58**4.8★2,823 rev](https://www.amazon.co.uk/dp/B07RLP61T6) [2**Pokémon Battle Figure 8 Pack - Six 2-Inch and Two 3-Inch Battle Ready Figures including Pikachu**Pokémon**£23.74**4.6★240 rev](https://www.amazon.co.uk/dp/B07HYWQDSP) [3**Pokémon 4.5-Inch Feature Battle Action Figure Features Ash and Launch into Action 2-Inch Pikachu**Pokémon**£8.59**4.7★1,399 rev](https://www.amazon.co.uk/dp/B09DDGYGFZ) [4**Pokémon Battle Figure 2 Pack - Features 2-Inch Mew & 4.5-Inch Mewtwo Battle Figures**Pokémon**£10.49**4.7★661 rev](https://www.amazon.co.uk/dp/B0BCZL6W4M) [5**PROXY Pokemon - Battle Figure 10 Pack (PKW2855)**Jazwares**£23.75**4.8★501 rev](https://www.amazon.co.uk/dp/B0BJKRJQHV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cool Fidget Spinners Handheld Toy for Kids Adults Metal Sensory Toy Magic Orb Finger Hand Spinner Desk Gadget Spinning Top Toy Fingertip Pirze Novelty Gift Boys Girls**Picabika**£11.26**35 rev8mo ago](https://www.amazon.co.uk/dp/B0G46KM8CD) [**Pokémon Select Mega Charizard Y - 6-Inch Super-Articulated Figure with 15 Plus Points of Articulation**Pokémon**£16.85**206 rev8mo ago](https://www.amazon.co.uk/dp/B0G1Z9Q1VJ) [**Pokémon Pikachu Battle Spinner Pack - Battle Spinner with Great Ball Spinner Launcher**Pokémon**£10.28**10 rev8mo ago](https://www.amazon.co.uk/dp/B0G211TRLF) [**Pokémon Growlithe Battle Spinner Pack - Battle Spinner with Great Ball Spinner Launcher**Pokémon**£9.28**1,649 rev8mo ago](https://www.amazon.co.uk/dp/B0G1ZB37CH) [**Squish-a-longs Pokémon Centre Playset by Jazwares Collect Trade and Play (4) Mini-Squish (Chansey Marill Pikachu Snorlax) and (3) Mini-Squish accessories (Beanbag Chair Bed Healing Bag).**Squish-a-longs**£14.59**95 rev11mo ago](https://www.amazon.co.uk/dp/B0FJ9ZSC5T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Squish-a-longs Pokémon Centre Playset by Jazwares Collect Trade and Play (4) Mini-Squish (Chansey Marill Pikachu Snorlax) and (3) Mini-Squish accessories (Beanbag Chair Bed Healing Bag).**Squish-a-longs**£14.59**4.6★**▲ 239%**](https://www.amazon.co.uk/dp/B0FJ9ZSC5T) [**Pokemon Pyjamas | Pikachu Short PJs | Pikachu Pyjamas For Kids Blue Age 7 to 8 Years**Pokémon**£9.58**4.8★**▲ 237%**](https://www.amazon.co.uk/dp/B07RLP61T6) [**Pokémon Pikachu Battle Spinner Pack - Battle Spinner with Great Ball Spinner Launcher**Pokémon**£10.28**5.0★**▲ 228%**](https://www.amazon.co.uk/dp/B0G211TRLF) [**Pokemon Hoodie for Boys Teens Hooded Sweatshirt Pikachu Eevee Pullover Casual Sports Long Sleeve Jumper Anime Gifts for Boys (9-10 Years Yellow Pikachu)**Pokémon**£12.58**4.5★**▲ 223%**](https://www.amazon.co.uk/dp/B08B8XSJR3) [**Pokémon Growlithe Battle Spinner Pack - Battle Spinner with Great Ball Spinner Launcher**Pokémon**£9.28**4.7★**▲ 217%**](https://www.amazon.co.uk/dp/B0G1ZB37CH)
**~~View all trending →~~**
## **What buyers say about pokemon battle figures**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“The quality feels really solid for the price”*
**Value For Money**16%
*“Good Value”*
**Collectibles**13%
*“Good collectable”*
**Fun/Entertainment Experience**12%
*“A fun game”*
**Gifting Purpose**8%
*“Good for a gift”*
**Size-Overall**5%
*“Great fit”*
**Color**4%
*“Lovely Bright colour with a very good fit”*
**Durability**3%
*“It's DURABLE”*
**Design-Overall**2%
*“Aesthetically very pleasing”*
**Advertised Vs Actual Product**1%
*“As listed”*
### **What buyers complain about **
**Size-Overall**18%
*“The size of Psyduck shocked me as he was a little bigger than the others”*
**Quality-Overall**15%
*“Poor quality control”*
**Advertised Vs Actual Product**9%
*“Not as described”*
**Durability**7%
*“Brakes easily”*
**Strength**6%
*“A bit flimsy”*
**Color**5%
*“Not ideal for a colouring book”*
**Value For Money**5%
*“I think they are a little expensive for what they are”*
**Thickness**4%
*“Thin pages”*
**Weight Heavy**3%
*“It is heavier than I expected”*
**Gifting Purpose**2%
*“box arrived damaged so it is useless as the gift it was intended”*
### **Top return reasons **
**Size-Overall**25%
**Gifting Purpose**14%
**Functionality-Overall**9%
**Defective Material/Parts**8%
**Advertised Vs Actual Product**7%
**Quality-Overall**4%
**Product Condition**4%
**Value For Money**4%
**Durability**3%
**Add-Ons/Attachments**2%
## **Common questions**
- **Is pokemon battle figures profitable to sell on Amazon United Kingdom?**
- The niche generates £368K/yr across 61 tracked products. 12 of 18 products launched in the last 360 days are still selling. 90-day search growth is -2.9%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the pokemon battle figures niche?**
- 11 brands and 322 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in pokemon battle figures?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.6%.
- **When does demand for pokemon battle figures peak?**
- Demand peaks in Sep–Nov; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the pokemon battle figures niche?**
- Listings span £2.76–£34.41; the average listing price is £13.54 (sweet spot $15–$100). The average incumbent carries 2,440 reviews — the moat a new listing must climb.
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