---
title: "Trend — pj masks - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/pj-masks/trend"
last_updated: "2026-07-31T22:29:25.672Z"
locale: en
meta:
  description: "Niche score 40/100 · £53K/yr market · 253K searches/yr · £12.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · £53K/yr market · 253K searches/yr · £12.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — pj masks - Flapen"
---

# **pj masks**

**Skip it**

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 13Growth 12Conversion 21Competition 76Returns 90Price range 70Avg price 52Brand share 7Review moat 59Quality gap 38

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Price range**

**Good****£3.76–£41.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,138.21**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****£12.18**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£53K**

£53K/yr · 253K searches

**Growth**

**Bad****-25.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand