---
title: "Pin Badges — £111K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/pin-badges"
last_updated: "2026-07-31T19:46:37.858Z"
locale: en
meta:
description: "Niche score 50/100 · £111K/yr market · 767K searches/yr. Pricing outside the sweet spot ($6.69 avg) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £111K/yr market · 767K searches/yr. Pricing outside the sweet spot ($6.69 avg) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pin Badges — £111K/yr Amazon UK Niche (2026) - Flapen"
---
# **pin badges**
**Worth a look**
Shows low returns (0.5%), but pricing outside the sweet spot ($6.69 avg) keeps it on the watch list.
Market size 27Growth 23Conversion 27Competition 67Returns 98Price range 33Avg price 19Brand share 84Review moat 90Quality gap 48
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****190.94**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****51%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£2.87–£21.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£111K**
£111K/yr · 767K searches
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-4.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.69**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pin badges is a £111K/yr Amazon United Kingdom market (767K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pin badges market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£67K–£84K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#243**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **71%**
- **Out of stock**
- **18.3%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**27 **▼falling
**Sellers**
**82**
**Top-5 brand share**
**51%**
Top 20: 91%
**Top-5 click share**
**45%**
Top 20: 85%
**Open market**
**44%**
- KILIPOL21% - Xyvvol10% - WAFUNNE8% - Suupii6% - RAINPOP5% - Cosblisvia5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/fashion/pin-badges/trend)
## **Top pin badges search terms**
- **pin badges**215K/yr-7.7%0.6% conv. - **badges**103K/yr-7.9%0.5% conv. - **pin badge**78K/yr+3.7%0.5% conv. - **enamel pins**72K/yr-6.1%0.5% conv. - **badge**49K/yr-7.3%0.2% conv. - **pins badges**42K/yr-3.4%0.6% conv. - **funny pin badges**21K/yr+7.2%0.8% conv. - **pin badges for lanyards**19K/yr+3.6%0.3% conv. - **enamel pin**18K/yr-1.8%0.4% conv. - **lanyard pins**17K/yr+7.3%0.7% conv. [**All search terms **](https://flapen.com/research/uk/fashion/pin-badges/search-terms)
## **Top pin badges products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£11K20%£22K30%£33K40%£44K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**20 PCS Mixed Enamel Brooch Pins Bulk Set | Decoration Lapel Pin Clothes Accessories Gifts (Random Style)**KILIPOL**£9.73**4.3★1,542 rev](https://www.amazon.co.uk/dp/B08S77RZYJ) [2**20pcs Cute Brooch Pins Set Funny Lapel Painted Pins Badges (Style RandomDisplay Cartoon**WAFUNNE**£10.14**4.1★77 rev](https://www.amazon.co.uk/dp/B0C23YT5TK) [3**9 PCS Funny Enamel Pins Set Cute Durable Pin Badges Brooch Aesthetic Cartoon Brooch Pin Suitable for Lapel Backpacks Jackets Hat Bags Novelty Accessories Gifts**Suupii**£9.11**5.0★5 rev](https://www.amazon.co.uk/dp/B0FN7V5WNF) [4**50PCs Pin Pins - Enamel Pins - Cute Brooch Pins Set - Funny Enamel Brooch Pins Bulk for Party Bags - Cartoon Lapel Pin - for Jacket Jeans Backpack Bags Decoration - Style Random**RAINPOP**£16.50**4.4★49 rev](https://www.amazon.co.uk/dp/B0CD21NPHP) [5**20 Pcs Funny Enamel Pins Collection Cute Pin Badges Bulk Cool Pins Badges for Adults Collectors Teens for Backpacks Hats Bags (Cartoon Style)**Cosblisvia**£11.24**0.0★0 rev](https://www.amazon.co.uk/dp/B0GY7QRWB7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**20 Pcs Funny Enamel Pins Collection Cute Pin Badges Bulk Cool Pins Badges for Adults Collectors Teens for Backpacks Hats Bags (Cartoon Style)**Cosblisvia**£11.24**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GY7QRWB7) [**Tastetreasure 2 Pcs My Social Battery Pin Badge Funny Sliding Mood Tracker Enamel Pins Creative Introvert Gifts for Women Men Interactive Lapel Pin for Backpacks Clothing Hats Black & White**Tastetreasure**£3.27**14 rev6mo ago](https://www.amazon.co.uk/dp/B0GGGX23M4) [**Funny Pin Badges Round Black Metal Brooch Pins Pins Badges for Lanyards Bags Backpack Clothes Colleagues Gift for Work Christmas Birthday**Xyvvol**£3.26**1 rev8mo ago](https://www.amazon.co.uk/dp/B0FYCLLRQY) [**Ymapinc Funny Pin Badges for Lanyards Mental Health Pin Badge Flower Enamel Pins Womens Brooches & Pins Enamel Badges Cute Badge for Lanyard Clothes Bags & Backpacks**Ymapinc**£2.87**8 rev9mo ago](https://www.amazon.co.uk/dp/B0FX32577G) [**Positive Potato Pin Badge Funny Positivity Enamel Pins Pin Badges for Lanyards Bags Backpack Clothes Emotional Support Gift for Women Friends Christmas(Potato)**Xyvvol**£3.42**8 rev10mo ago](https://www.amazon.co.uk/dp/B0FQ5MK18Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**20 Pcs Funny Enamel Pins Collection Cute Pin Badges Bulk Cool Pins Badges for Adults Collectors Teens for Backpacks Hats Bags (Cartoon Style)**Cosblisvia**£11.24**0.0★**▲ 270%**](https://www.amazon.co.uk/dp/B0GY7QRWB7) [**Tastetreasure 2 Pcs My Social Battery Pin Badge Funny Sliding Mood Tracker Enamel Pins Creative Introvert Gifts for Women Men Interactive Lapel Pin for Backpacks Clothing Hats Black & White**Tastetreasure**£3.27**3.2★**▲ 267%**](https://www.amazon.co.uk/dp/B0GGGX23M4) [**JONOLA Social Battery Enamel Pin Funny Mood My Social Battery Pin Badge Brooch for 7 Days Mood Expressing Pin for Introverts Gift (White)**EETU**£3.25**3.9★**▲ 179%**](https://www.amazon.co.uk/dp/B0C6PY8L7S) [**30PCS Make Your Own Badges Kit - 6cm Badge Making Kit for Kids - Clear Button Craft Badges for DIY Craft Activity Decoration Kids Party Bag Fillers**BUYGOO**£8.57**4.1★**▲ 112%**](https://www.amazon.co.uk/dp/B07GGNR8L6) [**Funny Pin Badges Round Black Metal Brooch Pins Pins Badges for Lanyards Bags Backpack Clothes Colleagues Gift for Work Christmas Birthday**Xyvvol**£3.26**5.0★**▲ 104%**](https://www.amazon.co.uk/dp/B0FYCLLRQY)
**~~View all trending →~~**
## **What buyers say about pin badges**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**45%
*“Great quality set”*
**Value For Money**16%
*“Good value for money”*
**Advertised Vs Actual Product**9%
*“Just as described,”*
**Ease Of Use**8%
*“Clear easy to use”*
**Gifting Purpose**5%
*“Fun gift”*
**Size-Overall**5%
*“fit on his shoes perfectly”*
**Durability**5%
*“Look Fairly durable”*
**Design-Overall**1%
*“well thought out in the design”*
**Adhesion/Stickiness**1%
*“If you want them to be on something long term super glue has worked for me”*
**Thickness**1%
*“Easy to get thin card out to write name”*
### **What buyers complain about **
**Durability**38%
*“Sadly it fell off both badges within 30mins of wearing”*
**Quality-Overall**25%
*“others not so well made”*
**Adhesion/Stickiness**13%
*“I needed to glue it”*
**Size-Overall**6%
*“some of the backs don't fit on the pins properly”*
### **Top return reasons **
**Size-Overall**53%
**Advertised Vs Actual Product**9%
**Quality-Overall**9%
**Defective Material/Parts**8%
**Design-Overall**5%
**Compatibility-Overall**5%
**Color**3%
**Adhesion/Stickiness**3%
**Functionality-Overall**3%
**Strength**3%
## **Common questions**
- **Is pin badges profitable to sell on Amazon United Kingdom?**
- The niche generates £111K/yr across 31 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the pin badges niche?**
- 27 brands and 82 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 51% of demand.
- **What do buyers complain about in pin badges?**
- Top complaints mined from reviews: Durability, Quality-Overall, Adhesion/Stickiness. The return rate is 0.5%.
- **When does demand for pin badges peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the pin badges niche?**
- Listings span £2.87–£21.03; the average listing price is £6.69 (sweet spot $15–$100). The average incumbent carries 191 reviews — the moat a new listing must climb.
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