---
title: "Pin Badge Backs — £33K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/pin-badge-backs"
last_updated: "2026-07-31T19:45:53.384Z"
locale: en
meta:
description: "Niche score 43/100 · £33K/yr market · 69K searches/yr · £3.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £33K/yr market · 69K searches/yr · £3.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pin Badge Backs — £33K/yr Amazon UK Niche (2026) - Flapen"
---
# **pin badge backs**
**Skip it**
Prices mostly outside the sweet spot ($2.59–$5.95) — this niche doesn't clear our bar today.
Market size 8Growth 29Conversion 95Competition 30Returns 99Price range 0Avg price 11Brand share 63Review moat 85Quality gap 27
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****296.63**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+3.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£3.81**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£33K**
£33K/yr · 69K searches
**Price range**
**Bad****£2.59–£5.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, pin badge backs is a £33K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 43/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pin badge backs market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **£30K–£38K**
- units × avg price
- **Conversion rate**
- **12.6%**
- **Avg BSR**
- **#287**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **56%**
- **Out of stock**
- **6.2%**
- **Avg brand age**
- **23 months**
- **Avg seller age**
- **248 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**28%**
- SHENLONG29% - Hand Creations17% - Rowwait8% - OBYJCA8% - JANYUN6% - ValueBargain5%
## **Demand**
Weekly Amazon search volume, last 34 weeks — +3.4% search growth over the last 90 days.
1K750Nov '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/fashion/pin-badge-backs/trend)
## **Top pin badge backs search terms**
- **pin badge backs**41K/yr+1.9%9.3% conv. - **pin backs**18K/yr+1.1%7.6% conv. - **pin backs for badges**5K/yr+33.0%8.4% conv. - **badge pins backs**5K/yr-1.0%8.6% conv. [**All search terms **](https://flapen.com/research/uk/fashion/pin-badge-backs/search-terms)
## **Top pin badge backs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£7K30%£10K40%£13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**30PCS Rubber Butterfly Pin Backs 11.5mm PVC Replacement Butterfly Clutch Pin Backs in Uniform Locking Style for Brooch Jewelry Making Hats Badges**SHENLONG**£2.62**4.6★185 rev](https://www.amazon.co.uk/dp/B0BZKQXT3F) [2**20 Brass Coloured Metal Replacement Pin badge Backs With Butterfly Clasp Fitting**Hand Creations**£3.20**4.5★401 rev](https://www.amazon.co.uk/dp/B098GN8DM8) [3**30Pairs Butterfly Clutch Tie Tacks Pin Back Replacement Silver Butterfly Clutch Tie Pins Butterfly Clutch Metal Pin Backs Replacement with Clutch Back for Craft Making Tie Tacks Badge Insignia Silver**Rowwait**£2.74**4.5★82 rev](https://www.amazon.co.uk/dp/B0BJ5N6R97) [4**30 Pcs Rubber Pin Badge Backs Rubber Lapel Pin Backs for Badges for Badges Replacement Uniform Locking Tack Pins for Lapel Pins Jewelry Making Hats**OBYJCA**£2.59**4.6★245 rev](https://www.amazon.co.uk/dp/B0BQ5PJS4B) [5**JANYUN 120 Pairs Butterfly Clutch Tie Tacks Pin Back Replacement with 8mm Length Blank Pins for Craft Making (Silver)**JANYUN**£4.96**4.5★3,253 rev](https://www.amazon.co.uk/dp/B072B9XGZ4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**50 Pairs Pin Badge Backs Pin Backs**ValueBargain**£3.63**3 rev4mo ago](https://www.amazon.co.uk/dp/B0GX5KG12P) [**50 Pairs Badge Pins Backs Secure Silver-Tone Butterfly Clutch Metal Pin Backs for Enamel Pins Badges & Brooches - Badge Backs Replacement**ValueBargain**£3.71**3 rev5mo ago](https://www.amazon.co.uk/dp/B0GLN3KC3J) [**30 Pcs Pin Badge Backs and 3 Wrench Set 6x5mm Silver Badge Fasteners with Wrenches Locking Pin Backs for Secure Badge Attachment Durable Badges Backs for Jackets Hats Crafts Name Tag**Gubilacrum**£5.95**8 rev6mo ago](https://www.amazon.co.uk/dp/B0GFNHF66Y) [**Zolventiq 50PCS Rubber Butterfly Pin Backs PVC Replacement Lapel Pin Badge Backs Holders Keepers for Replacement Uniform Enamel Badge Brooch Jewelry Making Hats**Zolventiq**£3.76**6 rev9mo ago](https://www.amazon.co.uk/dp/B0FX4RVPT9) [**30 Pcs Locking Pin Keepers Backs & 1 pcs Aluminum Box Pin Badge Brooch Backs Durable Brass Fasteners with Spring-Loaded Mechanism for Crafts Jewelry Making and Easy Hanging Solutions (Silver)**CeoxThao**£5.22**7 rev11mo ago](https://www.amazon.co.uk/dp/B0FLXDKH8P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**50 Pairs Pin Badge Backs Pin Backs**ValueBargain**£3.63**5.0★**▲ 290%**](https://www.amazon.co.uk/dp/B0GX5KG12P) [**30 Pcs Pin Badge Backs and 3 Wrench Set 6x5mm Silver Badge Fasteners with Wrenches Locking Pin Backs for Secure Badge Attachment Durable Badges Backs for Jackets Hats Crafts Name Tag**Gubilacrum**£5.95**5.0★**▲ 238%**](https://www.amazon.co.uk/dp/B0GFNHF66Y) [**50 Pairs Badge Pins Backs Secure Silver-Tone Butterfly Clutch Metal Pin Backs for Enamel Pins Badges & Brooches - Badge Backs Replacement**ValueBargain**£3.71**4.6★**▲ 159%**](https://www.amazon.co.uk/dp/B0GLN3KC3J) [**Zolventiq 50PCS Rubber Butterfly Pin Backs PVC Replacement Lapel Pin Badge Backs Holders Keepers for Replacement Uniform Enamel Badge Brooch Jewelry Making Hats**Zolventiq**£3.76**4.7★**▲ 106%**](https://www.amazon.co.uk/dp/B0FX4RVPT9) [**30 Pcs Locking Pin Keepers Backs & 1 pcs Aluminum Box Pin Badge Brooch Backs Durable Brass Fasteners with Spring-Loaded Mechanism for Crafts Jewelry Making and Easy Hanging Solutions (Silver)**CeoxThao**£5.22**4.8★**▲ 75%**](https://www.amazon.co.uk/dp/B0FLXDKH8P)
**~~View all trending →~~**
## **What buyers say about pin badge backs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**18%
*“Product is exactly as described”*
**Value For Money**13%
*“Great value”*
**Quality-Overall**12%
*“Good quality pin badge backs”*
**Locking Mechanism**12%
*“The locking mechanism is simple to use”*
**Size-Overall**11%
*“These fit perfectly on all my little badges”*
**Ease Of Use**7%
*“Easy to Use”*
**Grip**5%
*“seem better grip than the ones it came with”*
**Efficiency**4%
*“WORK FINE”*
**Adhesion/Stickiness**3%
*“Easy to sew on or glue”*
**Metal Quality**3%
*“they dont fall off like metal backs”*
### **What buyers complain about **
**Size-Overall**26%
*“didn't fit”*
**Quality-Overall**17%
*“They are no better than the standard pin clips”*
**Durability**11%
*“Unfortunately one of them snapped while wearing”*
**Grip**11%
*“Really grippy”*
**Security**6%
*“They dont secure your pins”*
**Metal Quality**6%
*“Better than the metal one's which can be difficult to remove”*
**Locking Mechanism**4%
*“Not secure”*
**Strength**4%
*“Not strong”*
### **Top return reasons **
**Size-Overall**54%
**Value For Money**17%
**Functionality-Overall**8%
**Defective Material/Parts**8%
**Quality-Overall**8%
**Mounting**4%
## **Common questions**
- **Is pin badge backs profitable to sell on Amazon United Kingdom?**
- The niche generates £33K/yr across 16 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +3.4%. Flapen's verdict: Skip it (43/100).
- **How competitive is the pin badge backs niche?**
- 15 brands and 27 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in pin badge backs?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.3%.
- **What does it cost to enter the pin badge backs niche?**
- Listings span £2.59–£5.95; the average listing price is £3.81 (sweet spot $15–$100). The average incumbent carries 297 reviews — the moat a new listing must climb.
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