---
title: "Pikachu — £125K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/pikachu"
last_updated: "2026-07-31T13:04:19.187Z"
locale: en
meta:
description: "Niche score 44/100 · £125K/yr market · 293K searches/yr · £13.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £125K/yr market · 293K searches/yr · £13.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pikachu — £125K/yr Amazon UK Niche (2026) - Flapen"
---
# **pikachu**
**Skip it**
Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Market size 29Growth 18Conversion 40Competition 80Returns 97Price range 53Avg price 62Brand share 14Review moat 50Quality gap 18
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Avg price**
**Good****£13.41**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£2.76–£28.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,488.23**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£125K**
£125K/yr · 293K searches
**Growth**
**Bad****-13.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, pikachu is a £125K/yr Amazon United Kingdom market (293K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pikachu market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **£107K–£134K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#588**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **86%**
- **Out of stock**
- **1.6%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**9 **—flat
**Sellers**
**157**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 74%
**Open market**
**4%**
- Pokémon79% - HOX7% - Funko5% - Squishmallows2% - Jazwares2% - Zavvi2% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.4% search growth over the last 90 days.
35K25KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 5.8×
[**Open Trend **](https://flapen.com/research/uk/fashion/pikachu/trend)
## **Top pikachu search terms**
- **pikachu**152K/yr-9.7%1.8% conv. - **pikachu plush**64K/yr-15.6%4.7% conv. - **pikachu toy**27K/yr-1.9%2.8% conv. - **pokemon pikachu**12K/yr-20.6%1.6% conv. - **pikachu teddy**11K/yr-23.1%5.7% conv. - **pikachu toys**7K/yr-20.6%1.2% conv. - **pikachu pokemon**10K/yr-51.7%0.0% conv. - **picachu soft toy**6K/yr-17.8%5.7% conv. - **picachu**5K/yr-11.8%2.5% conv. [**All search terms **](https://flapen.com/research/uk/fashion/pikachu/search-terms)
## **Top pikachu products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£5K8%£10K12%£15K16%£20K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pokemon Pyjamas | Pikachu Short PJs | Pikachu Pyjamas For Kids Blue Age 7 to 8 Years**Pokémon**£9.58**4.8★2,823 rev](https://www.amazon.co.uk/dp/B07RLP61T6) [2**Pokémon 8-Inch Pikachu Plush - Adorable Ultra-Soft Plush Toy Perfect for Playing & Displaying - Gotta Catch Em All**Pokémon**£10.28**4.8★584 rev](https://www.amazon.co.uk/dp/B0C8QF3CFM) [3**Pokémon Pikachu Plush - 12-Inch Soft Plush with Authentic Details**Pokémon**£16.80**4.8★306 rev](https://www.amazon.co.uk/dp/B0DWFPXLJC) [4**Funko Pop! Games: Pokemon - Pikachu - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Video Games Fans - Model Figure for Collectors and Display**Funko**£8.40**4.8★7,680 rev](https://www.amazon.co.uk/dp/B01MFX366P) [5**Pokémon Pikachu Plush - 8-Inch Plush**Pokémon**£9.48**4.7★1,777 rev](https://www.amazon.co.uk/dp/B0C544DTN7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pokemon Football Shirt Oversized Kids Football Kits for Boys Pikachu Jersey Top Boys Clothes White 5-6 Years**Pokémon**£14.06**11 rev3mo ago](https://www.amazon.co.uk/dp/B0GX9WTJ1D) [**Pokemon Football Shirt Oversized Kids Football Kits for Boys Pikachu Jersey Top Boys Clothes White 7-8 Years**Pokémon**£13.97**11 rev3mo ago](https://www.amazon.co.uk/dp/B0GXB935KD) [**Pokemon Pikachu Plush A5 Notebook Cute Fluffy Yellow Cover Spiral Journal Notepad Hard Cover 80 Pages Official Pokémon Writing Pad for School & Collectors (15 x 21 cm)**HOX**£5.80**7 rev7mo ago](https://www.amazon.co.uk/dp/B0G4SDD42F) [**Squishmallows Original 10-Inch Pikachu Pokémon Plush - Ultrasoft Official Jazwares Plush**Squishmallows**£13.60**26 rev9mo ago](https://www.amazon.co.uk/dp/B0FT7TGK8Z) [**Pokémon 8-Inch Pikachu Plush - Adorable Ultra-Soft Plush Toy Perfect for Playing & Displaying - Gotta Catch Em All**Pokémon**£10.28**584 rev11mo ago](https://www.amazon.co.uk/dp/B0C8QF3CFM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Boys Rash Vest Swim Set Kids Two Pieces Swimsuit Long Sleeve Swimming Costume Top Shorts Trunks Age 11-12 Years**Moon Tree**£24.35**4.6★**▲ 171%**](https://www.amazon.co.uk/dp/B0CPWLLTKP) [**Pokemon Football Shirt Oversized Kids Football Kits for Boys Pikachu Jersey Top Boys Clothes White 5-6 Years**Pokémon**£14.06**4.9★**▲ 170%**](https://www.amazon.co.uk/dp/B0GX9WTJ1D) [**Pokemon Football Shirt Oversized Kids Football Kits for Boys Pikachu Jersey Top Boys Clothes White 7-8 Years**Pokémon**£13.97**4.9★**▲ 169%**](https://www.amazon.co.uk/dp/B0GXB935KD) [**Pokemon Mens Onesie Pikachu Yellow XX-Large**Pokémon**£28.72**4.6★**▲ 168%**](https://www.amazon.co.uk/dp/B09JN3DQVN) [**Pokemon Mens Onesie Pikachu Yellow Large**Pokémon**£27.96**4.6★**▲ 167%**](https://www.amazon.co.uk/dp/B09JN3RNJR)
**~~View all trending →~~**
## **What buyers say about pikachu**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**31%
*“functionality is very high quality”*
**Value For Money**11%
*“Good value for the money”*
**Color**8%
*“Easy to colour”*
**Fun/Entertainment Experience**7%
*“Great toy”*
**Gifting Purpose**7%
*“Gave as part of a gift the received loved it”*
**Size-Overall**6%
*“Ideal size”*
**Soft Feel**5%
*“Bright and cheerful soft toy”*
**Advertised Vs Actual Product**4%
*“Exactly as advertised”*
**Collectibles**4%
*“Good collectable”*
**Durability**2%
*“It's DURABLE”*
### **What buyers complain about **
**Size-Overall**14%
*“small”*
**Strength**13%
*“A bit flimsy”*
**Thickness**12%
*“Thin pages”*
**Color**12%
*“Grey not white parlrr”*
**Advertised Vs Actual Product**11%
*“the product is confusing”*
**Durability**5%
*“Broke after 7 days”*
**Leak-Proof**5%
*“it's not leak proof at all”*
**Value For Money**3%
*“Pricing is a little expensive”*
**Battery Life**3%
*“Rubbish, didnt even turn on when I bought it, mustve come with a dead battery,”*
**Functionality-Overall**3%
*“Didnt turn on when I bought it”*
### **Top return reasons **
**Size-Overall**36%
**Functionality-Overall**12%
**Gifting Purpose**7%
**Advertised Vs Actual Product**6%
**Defective Material/Parts**6%
**Quality-Overall**4%
**Durability**4%
**Leak-Proof**4%
**Value For Money**3%
**Strap/String Quality**3%
## **Common questions**
- **Is pikachu profitable to sell on Amazon United Kingdom?**
- The niche generates £125K/yr across 43 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -13.4%. Flapen's verdict: Skip it (44/100).
- **How competitive is the pikachu niche?**
- 9 brands and 157 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in pikachu?**
- Top complaints mined from reviews: Size-Overall, Strength, Thickness. The return rate is 0.6%.
- **When does demand for pikachu peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.8× the quietest.
- **What does it cost to enter the pikachu niche?**
- Listings span £2.76–£28.72; the average listing price is £13.41 (sweet spot $15–$100). The average incumbent carries 1,488 reviews — the moat a new listing must climb.
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