---
title: "Pikachu Costume — £4K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/pikachu-costume"
last_updated: "2026-07-31T14:35:28.641Z"
locale: en
meta:
description: "Niche score 32/100 · £4K/yr market · 135K searches/yr · £17.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · £4K/yr market · 135K searches/yr · £17.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pikachu Costume — £4K/yr Amazon UK Niche (2026) - Flapen"
---
# **pikachu costume**
**Skip it**
Soft demand (-82.8% this quarter) — this niche doesn't clear our bar today.
Market size 1Growth 0Conversion 2Competition 82Returns 58Price range 58Avg price 82Brand share 0Review moat 66Quality gap 30
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Avg price**
**Great****£17.90**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****856.88**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Price range**
**Good****£4.94–£28.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£4K**
£4K/yr · 135K searches
**Growth**
**Bad****-82.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, pikachu costume is a £4K/yr Amazon United Kingdom market (135K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Skip it — 32/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pikachu costume market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **£18K–£22K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#444**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **68%**
- **Out of stock**
- **11.7%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**3 **▼falling
**Sellers**
**32**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**33%**
Top 20: 73%
**Open market**
**0%**
- Pokémon90% - Disguise9% - jokeshop1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 71 weeks — -82.8% search growth over the last 90 days.
25K15KSpike '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Mar, Oct, Nov · busiest ÷ quietest = 11.9×
[**Open Trend **](https://flapen.com/research/uk/fashion/pikachu-costume/trend)
## **Top pikachu costume search terms**
- **pokemon costume**34K/yr-72.7%0.3% conv. - **pikachu costume**37K/yr-77.5%0.8% conv. - **pokemon costumes**9K/yr-55.5%0.1% conv. - **pokemon costume kids**29K/yr-94.5%0.4% conv. - **pokemon dress up**6K/yr-73.5%0.3% conv. - **pikachu costume kids**14K/yr-93.5%0.7% conv. - **pokemon costumes for kids**5K/yr-88.9%0.0% conv. [**All search terms **](https://flapen.com/research/uk/fashion/pikachu-costume/search-terms)
## **Top pikachu costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£1096%£2179%£32612%£4341101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pokemon Onesie Boys Girls | Kids Pyjamas Pikachu Yellow 3D Ears All In One Outfit | Gamer Merchandise 13-14 Years**Pokémon**£17.56**4.7★1,542 rev](https://www.amazon.co.uk/dp/B0883BGNVW) [2**Pokémon Pikachu Onesie for Boys Yellow Size 5-6 Years**Pokémon**£22.26**4.7★1,921 rev](https://www.amazon.co.uk/dp/B07X3CYQ99) [3**Pokemon Mens Onesie Pikachu Yellow XX-Large**Pokémon**£28.72**4.6★380 rev](https://www.amazon.co.uk/dp/B09JN3DQVN) [4**Pokemon Charmander Kids Onesie | Childrens Charmander Character Graphic Print Hooded Sleepsuit in Orange | Childrens Pocket Monster Pajama Nightwear for Boys & Girls | TV Series Game Merchandise Gift**Pokémon**£18.92**4.8★24 rev](https://www.amazon.co.uk/dp/B0DJPNL9RP) [5**Pokemon Boys or Girls Hooded Onesie Charmander Age 5-6 Years**Pokémon**£17.25**4.6★1,204 rev](https://www.amazon.co.uk/dp/B09CT8RT1R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pokemon Football Shirt Oversized Kids Football Kits for Boys Pikachu Jersey Top Boys Clothes White 5-6 Years**Pokémon**£14.06**11 rev3mo ago](https://www.amazon.co.uk/dp/B0GX9WTJ1D) [**Pokémon Pikachu Jumpsuit Fancy Dress for Kids Officially Licensed by Disguise Soft Fabric Includes Hood with Dimensional Ears and Pikachu Tail Perfect for Halloween or Carnival**Pokémon**£15.23**62 rev1y ago](https://www.amazon.co.uk/dp/B07KXRVQ76) [**Pokémon Pikachu Jumpsuit for Kids Officially Licensed by Disguise Pikachu Dress Up for Kids Features Dimensional Hood with Adorable Character Details Super Soft Material For 14-16 Years**Pokémon**£8.56**62 rev1y ago](https://www.amazon.co.uk/dp/B0D1YD6NM3) [**Disguise Pokémon Charizard Jumpsuit Fancy Dress for Kids Officially Licensed Includes Detachable Wings and Dimensional Hood Soft Fabric For 5-6 Years**Disguise**£18.71**45 rev1y ago](https://www.amazon.co.uk/dp/B0D1YDVM33) [**Pokémon Pikachu Jumpsuit for Kids Officially Licensed by Disguise Pikachu Dress Up for Kids Features Dimensional Hood with Adorable Character Details For 10-12 Years**Pokémon**£16.65**62 rev1y ago](https://www.amazon.co.uk/dp/B07KXNC5T7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pokemon Football Shirt Oversized Kids Football Kits for Boys Pikachu Jersey Top Boys Clothes White 5-6 Years**Pokémon**£14.06**4.9★**▲ 342%**](https://www.amazon.co.uk/dp/B0GX9WTJ1D) [**Pokemon Mens Onesie Pikachu Yellow XX-Large**Pokémon**£28.72**4.6★**▲ 309%**](https://www.amazon.co.uk/dp/B09JN3DQVN) [**Pokemon Onesie Boys Girls | Kids Pyjamas Pikachu Yellow 3D Ears All In One Outfit | Gamer Merchandise 13-14 Years**Pokémon**£17.56**4.7★**▲ 224%**](https://www.amazon.co.uk/dp/B0883BGNVW) [**Pokemon Charmander Kids Onesie | Childrens Charmander Character Graphic Print Hooded Sleepsuit in Orange | Childrens Pocket Monster Pajama Nightwear for Boys & Girls | TV Series Game Merchandise Gift**Pokémon**£18.92**4.8★**▲ 165%**](https://www.amazon.co.uk/dp/B0DJPNL9RP) [**Pokemon Boys or Girls Hooded Onesie Charmander Age 5-6 Years**Pokémon**£17.25**4.6★**▲ 127%**](https://www.amazon.co.uk/dp/B09CT8RT1R)
**~~View all trending →~~**
## **What buyers say about pikachu costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Good quality”*
**Size-Overall**23%
*“Fits perfect”*
**Soft Feel**11%
*“Lovely and soft”*
**Gifting Purpose**10%
*“Excellent gift”*
**Value For Money**7%
*“Good value for the money as was not expensive”*
**Comfort-Overall**5%
*“Comfy”*
**Color**4%
*“Favourite colour and loved by the child”*
**Material Quality**2%
*“The material holds its shape well”*
**Storage Capacity**2%
*“still plenty of growing room”*
**Advertised Vs Actual Product**2%
*“does the job”*
### **What buyers complain about **
**Quality-Overall**33%
*“Just looked really cheap”*
**Inflation/Deflation**17%
*“Underfilled and floppy”*
**Size-Overall**17%
*“The tail is quite small”*
### **Top return reasons **
**Size-Overall**78%
**Quality-Overall**6%
**Material Quality**5%
**Functionality-Overall**2%
**Stitch/Finish/Polish**1%
**Zipper Quality**1%
**Thin**1%
**Stretchability/Expandability/Elasticity**1%
**Advertised Vs Actual Product**1%
**Value For Money**1%
## **Common questions**
- **Is pikachu costume profitable to sell on Amazon United Kingdom?**
- The niche generates £4K/yr across 50 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -82.8%. Flapen's verdict: Skip it (32/100).
- **How competitive is the pikachu costume niche?**
- 3 brands and 32 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in pikachu costume?**
- Top complaints mined from reviews: Quality-Overall, Inflation/Deflation, Size-Overall. The return rate is 2.7%.
- **When does demand for pikachu costume peak?**
- Demand peaks in Mar–Oct–Nov; the busiest month runs 11.9× the quietest.
- **What does it cost to enter the pikachu costume niche?**
- Listings span £4.94–£28.72; the average listing price is £17.90 (sweet spot $15–$100). The average incumbent carries 857 reviews — the moat a new listing must climb.
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