---
title: "Search terms — peter rabbit - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/peter-rabbit/search-terms"
last_updated: "2026-07-31T22:25:33.192Z"
locale: en
meta:
  description: "Niche score 42/100 · £93K/yr market · 615K searches/yr · £12.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · £93K/yr market · 615K searches/yr · £12.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — peter rabbit - Flapen"
---

# **peter rabbit**

**Skip it**

Soft demand (-59.2% this quarter) — this niche doesn't clear our bar today.

Market size 23Growth 0Conversion 15Competition 79Returns 96Price range 66Avg price 57Brand share 32Review moat 87Quality gap 23

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****257.45**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Price range**

**Good****£2.76–£38.32**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****£12.87**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Market size**

**Bad****£93K**

£93K/yr · 615K searches

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-59.2%**

90-day search growth — must beat 0% to launch