---
title: "Trend — personalised t shirt uk - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/personalised-t-shirt-uk/trend"
last_updated: "2026-07-31T16:53:11.657Z"
locale: en
meta:
  description: "Niche score 50/100 · £62K/yr market · 712K searches/yr · £12.24 avg price. Weak search conversion (0.7%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £62K/yr market · 712K searches/yr · £12.24 avg price. Weak search conversion (0.7%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — personalised t shirt uk - Flapen"
---

# **personalised t shirt uk**

**Worth a look**

Shows low returns (0.4%), but weak search conversion (0.7%) keeps it on the watch list.

Market size 15Growth 67Conversion 9Competition 48Returns 98Price range 74Avg price 52Brand share 59Review moat 25Quality gap 60

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Price range**

**Good****£4.51–£44.35**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+46.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****£12.24**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****4,389.78**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****£62K**

£62K/yr · 712K searches

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale