---
title: "Trend — personalised hoodie - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/personalised-hoodie/trend"
last_updated: "2026-07-31T19:51:22.050Z"
locale: en
meta:
  description: "Niche score 45/100 · £10K/yr market · 143K searches/yr · £18.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £10K/yr market · 143K searches/yr · £18.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — personalised hoodie - Flapen"
---

# **personalised hoodie**

**Skip it**

A small market ($10K/yr) — this niche doesn't clear our bar today.

Market size 2Growth 5Conversion 5Competition 78Returns 73Price range 76Avg price 84Brand share 84Review moat 24Quality gap 70

**Brand share**

**Great****51%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****£18.60**

avg listing price — sweet spot $15–$100

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Price range**

**Great****£8.00–£37.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.1%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****6,612.37**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-40.8%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£10K**

£10K/yr · 143K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")