---
title: "Peaky Blinders — £57K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/peaky-blinders"
last_updated: "2026-07-31T19:46:25.193Z"
locale: en
meta:
description: "Niche score 48/100 · £57K/yr market · 273K searches/yr · £18.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £57K/yr market · 273K searches/yr · £18.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Peaky Blinders — £57K/yr Amazon UK Niche (2026) - Flapen"
---
# **peaky blinders**
**Skip it**
Soft demand (-65.1% this quarter) — this niche doesn't clear our bar today.
Market size 14Growth 0Conversion 14Competition 80Returns 76Price range 46Avg price 85Brand share 75Review moat 80Quality gap 65
**Avg price**
**Great****£18.86**
avg listing price — sweet spot $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Review moat**
**Great****395.26**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****60%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£3.18–£187.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£57K**
£57K/yr · 273K searches
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-65.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, peaky blinders is a £57K/yr Amazon United Kingdom market (273K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Mar–Apr–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **peaky blinders market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£38K–£47K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#2,125**
- **Page quality**
- **0%**
- **Prime**
- **64%**
- **Sponsored**
- **60%**
- **Out of stock**
- **11.3%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**30 **▼falling
**Sellers**
**71**
**Top-5 brand share**
**60%**
Top 20: 94%
**Top-5 click share**
**35%**
Top 20: 73%
**Open market**
**35%**
- PEAKY BLINDERS28% - Fadcaer15% - Jack Martin London7% - TruClothing5% - HWC Trading5% - SKDJFBUD5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -65.1% search growth over the last 90 days.
23K18KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, Nov, Dec · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/uk/fashion/peaky-blinders/trend)
## **Top peaky blinders search terms**
- **peaky blinders**210K/yr-68.3%0.2% conv. - **peaky blinders gifts**38K/yr-53.0%1.7% conv. - **peaky blinders merchandise**16K/yr-42.4%0.7% conv. - **peaky blinder**5K/yr-60.0%0.3% conv. - **peaky blinders gifts for men**3K/yr-52.3%0.5% conv. - **peeky blinders**727/yr-31.2%0.7% conv. [**All search terms **](https://flapen.com/research/uk/fashion/peaky-blinders/search-terms)
## **Top peaky blinders products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£3K9%£5K12%£7K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Newsboy Cap for Men - Peaky Blinders Hat Adjustable Cabbie Tweed Flat Cap for Boys Autumn Winter Dark Grey Cotton**Fadcaer**£7.60**4.2★70 rev](https://www.amazon.co.uk/dp/B0CSDHJ19M) [2**PEAKY BLINDERS 8 Piece Newsboy Style Flat Cap -Melton Wool Fabric Black Herringbone**PEAKY BLINDERS**£16.62**4.6★10,064 rev](https://www.amazon.co.uk/dp/B01MFH43KR) [3**PEAKY BLINDERS Mens Pyjamas Grey S**PEAKY BLINDERS**£8.53**4.3★34 rev](https://www.amazon.co.uk/dp/B09X75MLVC) [4**Blue Dress Shirts for Men | Penny Collar Shirts for Adult Men | Mens Button Down Long Sleeve Shirts | Mens Formal & Casual Shirts | Men 1920s Blinders Fancy Dress (Blue Herringbone XXL)**Jack Martin London**£32.05**4.2★417 rev](https://www.amazon.co.uk/dp/B08K8R6HPD) [5**(TM) - Peaky Blinders Funny Coffee Tea Mug Cup - Ceramic 330ml - Drink Up by Order of The Peaky Fookin Blinders**SKDJFBUD**£8.75**4.7★511 rev](https://www.amazon.co.uk/dp/B07T66ZCHF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Peaky Blinders Thomas Shelby Autograph Inspired Birthday Card Reproduction Blinding Gangster Humour Television Drama Fan Greeting Card C5 with Envelope no2054**Generic**£3.18**2 rev4mo ago](https://www.amazon.co.uk/dp/B0GR62DGDF) [**Peaky Blinders - Cryptic Killers - Unsolved Murder Mystery Game - Cold Case Files Investigation Detective Evidence & Crime File - Individuals Date Nights & Party Games**Cryptic Killers**£19.16**50 rev5mo ago](https://www.amazon.co.uk/dp/B0GM2SMHH6) [**Liutufy Mens Vintage Flat Cap Adjustable Cotton Newsboy Peaky Blinder Cap Casual Retro Hat (Black)**Liutufy**£10.33**21 rev9mo ago](https://www.amazon.co.uk/dp/B0FXRNXPXD) [**Newsboy Cap for Men - Peaky Blinders Hat Adjustable Cabbie Tweed Flat Cap for Boys Autumn Winter (UK Alpha One Size Khaki Cotton)**Fadcaer**£6.59**70 rev1y ago](https://www.amazon.co.uk/dp/B0DN8SZGXV) [**Peaky Blinders Newsboy Cap - Mens Tweed Flat Cap Adjustable Cotton Light Grey One Size Autumn Winter**Fadcaer**£7.08**70 rev1y ago](https://www.amazon.co.uk/dp/B0DN9F8KKZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mens 3 Piece Check Suit Tweed Olive Green Tailored Fit Wedding Peaky Classic - Green 50**TruClothing**£187.55**1.0★**▲ 242%**](https://www.amazon.co.uk/dp/B09SZPKS27) [**PEAKY BLINDERS Pyjamas For Men | Adults Grey Wash Tommy Shelby T-Shirt & Black Drawstring Loungepants PJ Set | Shelby Brothers Sleepwear Outfit**PEAKY BLINDERS**£20.24**4.8★**▲ 201%**](https://www.amazon.co.uk/dp/B08KGNDZQP) [**Blue Dress Shirts for Men | Penny Collar Shirts for Adult Men | Mens Button Down Long Sleeve Shirts | Mens Formal & Casual Shirts | Men 1920s Blinders Fancy Dress (Blue Herringbone XXL)**Jack Martin London**£32.05**4.2★**▲ 175%**](https://www.amazon.co.uk/dp/B08K8R6HPD) [**PEAKY BLINDERS Mens Pyjamas Grey S**PEAKY BLINDERS**£8.53**4.3★**▲ 170%**](https://www.amazon.co.uk/dp/B09X75MLVC) [**Mens 3/4 Long Wool Black Crombie Overcoat Jacket Blinders Trench Slim Fit Coat 36**Tru Clothing**£66.66**3.8★**▲ 160%**](https://www.amazon.co.uk/dp/B0852RDHVR)
**~~View all trending →~~**
## **What buyers say about peaky blinders**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**24%
*“A nice fun decoration”*
**Quality-Overall**20%
*“the game is well made”*
**Value For Money**17%
*“Value for money”*
**Size-Overall**9%
*“Good fit”*
**Advertised Vs Actual Product**7%
*“Exactly has described”*
**Ease Of Use**6%
*“easy to use”*
**Assembly/Installation**5%
*“Cleverly put together”*
**Comfort-Overall**2%
*“Very nice well made and comfy”*
**Design-Overall**2%
*“The world building is as always superb”*
**Gifting Purpose**2%
*“Makes a great gift for anyone who likes the show”*
### **What buyers complain about **
**Rusts/Corrodes**29%
*“Not good When I went to fill it it was all rusty inside of it”*
**Metal Quality**14%
*“metal pieces of the circuit board just weren't attached”*
**Advertised Vs Actual Product**14%
*“.Note down names it gets confusing”*
**Gifting Purpose**14%
*“Can't really comment more as bought for a present”*
**Audio Quality**14%
*“I did have trouble with the last part going off as the switchboard audio between Riolo”*
**Design-Overall**7%
*“Badly made”*
**Size-Overall**7%
*“The cap doesn't fit at all”*
### **Top return reasons **
**Size-Overall**49%
**Quality-Overall**18%
**Color**7%
**Advertised Vs Actual Product**6%
**Shape/Style**4%
**Functionality-Overall**3%
**Wrinkles**3%
**Waist Fit**2%
**Gap/Hole**2%
**Width**2%
## **Common questions**
- **Is peaky blinders profitable to sell on Amazon United Kingdom?**
- The niche generates £57K/yr across 50 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -65.1%. Flapen's verdict: Skip it (48/100).
- **How competitive is the peaky blinders niche?**
- 30 brands and 71 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in peaky blinders?**
- Top complaints mined from reviews: Rusts/Corrodes, Metal Quality, Advertised Vs Actual Product. The return rate is 1.9%.
- **When does demand for peaky blinders peak?**
- Demand peaks in Mar–Apr–Nov–Dec; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the peaky blinders niche?**
- Listings span £3.18–£187.55; the average listing price is £18.86 (sweet spot $15–$100). The average incumbent carries 395 reviews — the moat a new listing must climb.
## **Related niches in Fashion**
- 69 [**mens boxers**](https://flapen.com/research/uk/fashion/mens-boxers)£2.8M/yr+21.3%**Launch it**- 70 [**sporran**](https://flapen.com/research/uk/fashion/sporran)£67K/yr+166.3%**Worth a look**- 70 [**racer back bra clip**](https://flapen.com/research/uk/fashion/racer-back-bra-clip)£52K/yr+181.5%**Worth a look**- 70 [**aviator sunglasses**](https://flapen.com/research/uk/fashion/aviator-sunglasses)£195K/yr+100.7%**Worth a look**- 70 [**gifts for colleagues**](https://flapen.com/research/uk/fashion/gifts-for-colleagues)£117K/yr+114.0%**Worth a look**- 70 [**mens shorts**](https://flapen.com/research/uk/fashion/mens-shorts)£679K/yr+220.7%**Worth a look**[**All Fashion niches **](https://flapen.com/research/uk/fashion)