---
title: "Pe Shorts — £29K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/pe-shorts"
last_updated: "2026-07-31T16:38:12.749Z"
locale: en
meta:
description: "Niche score 62/100 · £29K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · £29K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pe Shorts — £29K/yr Amazon UK Niche (2026) - Flapen"
---
# **pe shorts**
**Worth a look**
Shows demand growing +391.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 7Growth 100Conversion 23Competition 91Returns 70Price range 50Avg price 25Brand share 81Review moat 90Quality gap 68
**Growth**
**Incredible****+391.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Review moat**
**Great****203.75**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£4.08–£26.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£9.05**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£29K**
£29K/yr · 171K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, pe shorts is a £29K/yr Amazon United Kingdom market (171K searches/yr). The top 5 brands hold 54% of demand. Verdict: Worth a look — 62/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pe shorts market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **£36K–£45K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#35**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **84%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**30 **▲rising
**Sellers**
**46**
**Top-5 brand share**
**54%**
Top 20: 94%
**Top-5 click share**
**24%**
Top 20: 59%
**Open market**
**40%**
- Auranso14% - Smilore14% - Boost Kid Essentials10% - L S U9% - Himcus7% - JOCMIC6%
## **Top pe shorts search terms**
- **boys black shorts**26K/yr+545.8%1.7% conv. - **pe shorts boys**25K/yr+402.9%1.7% conv. - **black shorts boys**19K/yr+357.5%1.6% conv. - **pe shorts**22K/yr+295.4%0.9% conv. - **boys pe shorts**17K/yr+322.7%1.8% conv. - **black pe shorts**16K/yr+323.0%1.3% conv. - **black pe shorts boys**12K/yr+420.6%2.6% conv. - **boys pe shorts black**6K/yr+550.8%2.1% conv. - **boys black pe shorts**7K/yr+294.7%1.8% conv. - **kids pe shorts**5K/yr+539.8%1.5% conv. [**All search terms **](https://flapen.com/research/uk/fashion/pe-shorts/search-terms)
## **Top pe shorts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£5704%£1K6%£2K8%£2K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kids Essentials Boys Girls PE Shorts School Games Gym Football Shadow Stripe Many Colours (Black 11-12 Years)**Boost Kid Essentials**£5.74**4.5★643 rev](https://www.amazon.co.uk/dp/B08BPFFYWC) [2**Smilore Unisex Kids PE School Shorts Boys Football Shorts Girls Running Gym Sports Shorts Black/Black 11-12 Years**Smilore**£12.12**4.2★335 rev](https://www.amazon.co.uk/dp/B0B86LLW8M) [3**L S U Black PE Shorts for Adults Children Boys Girls Summer School Sports Shadow Stripe Kids(9-10Y)**L S U**£5.30**4.4★291 rev](https://www.amazon.co.uk/dp/B0BG31NDR1) [4**JOCMIC Boys School Football Shorts for Kids Sports Gym PE Short Quick Drying Training Clothing Black 11-12 Years Tag 150**JOCMIC**£8.61**4.0★24 rev](https://www.amazon.co.uk/dp/B0F296L1J1) [5**Auranso Black Boys Shorts Quick Dry Kids School Sports PE Shorts Breathable Summer Activewear Shorts with Pockets for Football Cycling Running Training Gym 7-14 Years**Auranso**£8.00**4.5★44 rev](https://www.amazon.co.uk/dp/B0F13CBDQQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**adidas Unisex Kids Essentials Climacool Shorts Black/White 11-12 Years**adidas**£10.59**243 rev1mo ago](https://www.amazon.co.uk/dp/B0CZPF5T9G) [**YOIOWVY 5 Pack Boys School Shorts PE Athletic Casual Shorts Breathable Sport Shorts for Running Basketball Football Quick-Dry Lightweight Fabric with Pockets**YOIOWVY**£25.13**68 rev5mo ago](https://www.amazon.co.uk/dp/B0GLNLRR63) [**Himcus Boys Quick-Dry PE Football Shorts Kids Running Sports Shorts(150 12-13 Years Black)**Himcus**£8.82**49 rev6mo ago](https://www.amazon.co.uk/dp/B0GF9W1ZR3) [**JOCMIC Boys Shorts for Kids Sports Gym PE Short Quick Drying Black 11-12 Years Tag 150**JOCMIC**£8.15**7 rev7mo ago](https://www.amazon.co.uk/dp/B0GCJ222CX) [**KEREDA Boys Shorts Breathable Kids Sports PE School Short Quick Dry Activewear with Pockets Drawstring for Children Football Cycling Running Training Gym 12-13 Years Black**KEREDA**£9.03**22 rev1y ago](https://www.amazon.co.uk/dp/B0F83W5CVT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**YOIOWVY 5 Pack Boys School Shorts PE Athletic Casual Shorts Breathable Sport Shorts for Running Basketball Football Quick-Dry Lightweight Fabric with Pockets**YOIOWVY**£25.13**4.3★**▲ 26%**](https://www.amazon.co.uk/dp/B0GLNLRR63) [**Smilore Unisex Kids PE School Shorts Boys Football Shorts Girls Running Gym Sports Shorts Black/Black 3-4 Years**Smilore**£10.99**4.2★**▲ 24%**](https://www.amazon.co.uk/dp/B0B86LHCFQ) [**Smilore Unisex Kids PE School Shorts Boys Football Shorts Girls Running Gym Sports Shorts Black/Black 5-6 Years**Smilore**£11.82**4.2★**▲ 22%**](https://www.amazon.co.uk/dp/B0B86LWYJW) [**Auranso Black Boys Shorts Quick Dry Kids School Sports PE Shorts Breathable Summer Activewear Shorts with Pockets for Football Cycling Running Training Gym 7-14 Years**Auranso**£8.00**4.5★**▲ 19%**](https://www.amazon.co.uk/dp/B0F13CBDQQ) [**KHIM Pack of 2 Shadow Stripe School PE Sports Football Games Shorts Boys Girls Kids Childern (3-4 Years Black)**KHIM**£9.65**4.5★**▲ 19%**](https://www.amazon.co.uk/dp/B0D4HJNGYS)
**~~View all trending →~~**
## **What buyers say about pe shorts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“5 pack of shorts, great value and decent quality”*
**Size-Overall**16%
*“fit as they should would recommend these”*
**Value For Money**16%
*“Good value for money”*
**Advertised Vs Actual Product**9%
*“Exactly as described”*
**Comfort-Overall**5%
*“Comfortable”*
**Weight Light**4%
*“lightweight”*
**Material Quality**4%
*“Lovely cool material for summer”*
**Machine Wash Suitability**2%
*“Very easy to wash”*
**Exercise/Sports Suitability**2%
*“Will be perfect for summer holiday or playing sports”*
**Pockets/Compartments**2%
*“Quality of construction overall is ok with no errors with the stitching or the material itself, and the pockets are nice and deep”*
### **What buyers complain about **
**Size-Overall**15%
*“Tiny”*
**Quality-Overall**13%
*“Not good quality a bit see through so returned”*
**Thin**7%
*“Thin material”*
**Value For Money**4%
*“I do feel these are expensive for what I would say is a very basic short”*
**Pockets/Compartments**4%
*“no pockets”*
**Thickness**2%
*“theyre very thin for £8.99”*
**Material Quality**2%
*“Cheap fabric”*
**Advertised Vs Actual Product**2%
*“low down in the listing”*
**Length**2%
*“Stunning school shorts bit long on the leg”*
**Stretchability/Expandability/Elasticity**1%
*“These are not the stretchy woven fabric I was expecting”*
### **Top return reasons **
**Size-Overall**60%
**Material Quality**8%
**Transparency**7%
**Length**6%
**Thin**5%
**Quality-Overall**5%
**Waist Fit**2%
**Thigh Fit**2%
**Shape/Style**1%
**Advertised Vs Actual Product**1%
## **Common questions**
- **Is pe shorts profitable to sell on Amazon United Kingdom?**
- The niche generates £29K/yr across 77 tracked products. 2 of 16 products launched in the last 360 days are still selling. 90-day search growth is +391.8%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the pe shorts niche?**
- 30 brands and 46 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in pe shorts?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thin. The return rate is 2.2%.
- **What does it cost to enter the pe shorts niche?**
- Listings span £4.08–£26.03; the average listing price is £9.05 (sweet spot $15–$100). The average incumbent carries 204 reviews — the moat a new listing must climb.
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