---
title: "Paw Patrol Skye — £77K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/paw-patrol-skye"
last_updated: "2026-07-31T14:49:22.186Z"
locale: en
meta:
description: "Niche score 43/100 · £77K/yr market · 156K searches/yr · £11.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £77K/yr market · 156K searches/yr · £11.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Paw Patrol Skye — £77K/yr Amazon UK Niche (2026) - Flapen"
---
# **paw patrol skye**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 15Conversion 54Competition 85Returns 96Price range 40Avg price 42Brand share 9Review moat 61Quality gap 21
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Review moat**
**Good****1,060.05**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£11.07**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£2.53–£23.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£77K**
£77K/yr · 156K searches
**Growth**
**Bad****-20.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, paw patrol skye is a £77K/yr Amazon United Kingdom market (156K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paw patrol skye market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£66K–£89K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#195**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **82%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**12 **▲rising
**Sellers**
**123**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**30%**
Top 20: 73%
**Open market**
**3%**
- Paw Patrol82% - Get Trend6% - TY4% - TDL3% - VTech2% - KP Pharma1% - Open — no brand owns it (6 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.9% search growth over the last 90 days.
10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/uk/fashion/paw-patrol-skye/trend)
## **Top paw patrol skye search terms**
- **skye paw patrol**42K/yr-4.1%4.6% conv. - **paw patrol skye**36K/yr-30.2%3.1% conv. - **sky paw patrol toy**11K/yr-38.8%7.6% conv. - **skye**9K/yr-8.6%1.4% conv. - **paw patrol toys girls**11K/yr-2.0%1.9% conv. - **paw patrol girls**9K/yr-20.2%2.2% conv. - **sky paw patrol**7K/yr-4.5%4.3% conv. - **skye paw patrol toy**9K/yr-54.4%5.4% conv. - **paw patrol skye toy**7K/yr-26.9%5.9% conv. - **paw patrol skye helicopter**4K/yr-4.4%7.2% conv. [**All search terms **](https://flapen.com/research/uk/fashion/paw-patrol-skye/search-terms)
## **Top paw patrol skye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£2K4%£3K6%£5K8%£6K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Paw Patrol Skyes Helicopter Toy Car & Collectible Figure**Paw Patrol**£6.44**4.8★4,028 rev](https://www.amazon.co.uk/dp/B0DCBV8QPX) [2**Paw Patrol Skye Pink Girls Backpack | Adjustable Rucksack with Character Design | Spacious School Bag for Kids | Organised Childrens Daypack for Nursery & Play | Paw Patrol Merch**Paw Patrol**£9.96**4.4★1,083 rev](https://www.amazon.co.uk/dp/B0C1CNPXCK) [3**Paw Patrol Fire Rescue: Skye Rescue Fire Chopper with Action Figure Kitty Friend and Toy Helicopter Kids Toys for Boys and Girls Ages 3 and Up**Paw Patrol**£7.77**4.8★484 rev](https://www.amazon.co.uk/dp/B0DQBCKF1K) [4**Paw Patrol Girls Baseball Cap Sunglasses & Scrunchies Set Adjustable Sun Hat 100% UV Shades Holiday Travel Gifts for Girls (Pink Paw Patrol)**Get Trend**£14.18**4.6★60 rev](https://www.amazon.co.uk/dp/B0FTZNYHG3) [5**Paw Patrol Pyjamas | Skye Girls Short Pyjamas | Summer Girls PJs | Pink 5-6 Years**Paw Patrol**£9.63**4.6★94 rev](https://www.amazon.co.uk/dp/B0D1R5ST1H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Paw Patrol Search & Rescue Skyes Helicopter With 2 Figures**Paw Patrol**£9.87**159 rev7mo ago](https://www.amazon.co.uk/dp/B0FF4K38RD) [**Paw Patrol Girls Baseball Cap Sunglasses & Scrunchies Set Adjustable Sun Hat 100% UV Shades Holiday Travel Gifts for Girls (Pink Paw Patrol)**Get Trend**£14.18**60 rev9mo ago](https://www.amazon.co.uk/dp/B0FTZNYHG3) [**Paw Patrol Pyjamas Skye Girls Pyjamas Long Sleeve Kids Pjs Skye Girls Pyjama Sets Pink 18-24 Months**Paw Patrol**£12.27**14 rev10mo ago](https://www.amazon.co.uk/dp/B0FPFZS385) [**Paw Patrol Bomber Jacket Everest And Skye Varsity Jacket For Girls Cotton Girls Jackets Pink 4-5 Years**Paw Patrol**£17.62**43 rev10mo ago](https://www.amazon.co.uk/dp/B0FPCR2W8M) [**Paw Patrol Fire Rescue: Skye Rescue Fire Chopper with Action Figure Kitty Friend and Toy Helicopter Kids Toys for Boys and Girls Ages 3 and Up**Paw Patrol**£7.77**484 rev1y ago](https://www.amazon.co.uk/dp/B0DQBCKF1K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Paw Patrol Official Girls Swimwear One Piece Swimming Costume Featuring Skye and Everest Pink Age 18-24 Months**Paw Patrol**£6.96**4.5★**▲ 258%**](https://www.amazon.co.uk/dp/B0DYK39M4T) [**Paw Patrol Official Girls Swimwear One Piece Swimming Costume Featuring Skye and Everest Pink Age 2-3 Years**Paw Patrol**£8.80**4.5★**▲ 253%**](https://www.amazon.co.uk/dp/B0DYK52ZG7) [**Paw Patrol Girls Baseball Cap Sunglasses & Scrunchies Set Adjustable Sun Hat 100% UV Shades Holiday Travel Gifts for Girls (Pink Paw Patrol)**Get Trend**£14.18**4.6★**▲ 251%**](https://www.amazon.co.uk/dp/B0FTZNYHG3) [**Paw Patrol Pyjamas | Skye Girls Short Pyjamas | Summer Girls PJs | Pink 2-3 Years**Paw Patrol**£9.73**4.6★**▲ 250%**](https://www.amazon.co.uk/dp/B0D1R5N9RH) [**Paw Patrol Pyjamas | Skye Girls Short Pyjamas | Summer Girls PJs | Pink 5-6 Years**Paw Patrol**£9.63**4.6★**▲ 250%**](https://www.amazon.co.uk/dp/B0D1R5ST1H)
**~~View all trending →~~**
## **What buyers say about paw patrol skye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“They are all well made”*
**Value For Money**14%
*“reasonably priced”*
**Gifting Purpose**13%
*“Gift”*
**Fun/Entertainment Experience**12%
*“Fun”*
**Size-Overall**10%
*“Great size”*
**Soft Feel**6%
*“Super soft”*
**Advertised Vs Actual Product**6%
*“Better than expected”*
**Washability**3%
*“It washes up well and is nice and soft”*
**Weight Light**2%
*“Lightweight”*
**Audio Quality**2%
*“Sounds great”*
### **What buyers complain about **
**Size-Overall**28%
*“They have become too big”*
**Durability**15%
*“Broke almost instantly”*
**Value For Money**14%
*“overall feel the product is expensive for what you get”*
**Feet Fit**6%
*“wont stay on her feet”*
**Thin**1%
*“it is a bit thinner than I expected for a bomber jacket”*
**Warmth**1%
*“don't expect it to keep them warm on a proper freezing winter day without something substantial underneath”*
### **Top return reasons **
**Size-Overall**38%
**Gifting Purpose**11%
**Defective Material/Parts**8%
**Quality-Overall**7%
**Functionality-Overall**5%
**Value For Money**5%
**Touch/Button Controls**3%
**Handle Quality**3%
**Advertised Vs Actual Product**3%
**Adhesion/Stickiness**2%
## **Common questions**
- **Is paw patrol skye profitable to sell on Amazon United Kingdom?**
- The niche generates £77K/yr across 65 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -20.9%. Flapen's verdict: Skip it (43/100).
- **How competitive is the paw patrol skye niche?**
- 12 brands and 123 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in paw patrol skye?**
- Top complaints mined from reviews: Size-Overall, Durability, Value For Money. The return rate is 0.9%.
- **When does demand for paw patrol skye peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the paw patrol skye niche?**
- Listings span £2.53–£23.36; the average listing price is £11.07 (sweet spot $15–$100). The average incumbent carries 1,060 reviews — the moat a new listing must climb.
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