---
title: "Reviews — pashmina shawl - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/pashmina-shawl/reviews"
last_updated: "2026-07-31T22:30:44.795Z"
locale: en
meta:
  description: "Niche score 36/100 · £134K/yr market · 839K searches/yr · £11.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 36/100 · £134K/yr market · 839K searches/yr · £11.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — pashmina shawl - Flapen"
---

# **pashmina shawl**

**Skip it**

Weak search conversion (1.4%) — this niche doesn't clear our bar today.

Market size 30Growth 32Conversion 18Competition 58Returns 32Price range 45Avg price 45Brand share 25Review moat 44Quality gap 42

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****£11.44**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£7.75–£20.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,066.78**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+5.9%**

90-day search growth — must beat 0% to launch

**Returns**

**Okay****4.4%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****£134K**

£134K/yr · 839K searches

**Brand share**

**Okay****90%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale