[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-fashion-papa":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":181,"baselines":220,"demand":225,"seasonality":471,"brandShare":484,"products":505,"feedback":622,"searchTerms":661,"related":686,"lastUpdated":166},"866fa3de-b5d2-45d7-bc1f-111e69aaf82e","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":54,"label":55,"slug":56,"href":57},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":160,"successfulLaunches360":161,"newProducts360":162,"amazonNicheId":138,"title":163,"slug":163,"href":164,"leafCategoryName":165,"scrapedAt":166,"brandCount":167,"brandCountYearAgo":168,"sellerCount":157,"signals":169,"avgBsr":171,"pageQuality":161,"unitsSoldMin":172,"unitsSoldAvgMin":173,"unitsSoldAvgMax":174,"revenueMin":175,"revenueMax":176,"avgBrandAgeMonths":177,"avgSellerAgeDays":178,"top20ClickShare":179,"top20BrandShare":179,"primePct":179,"oosRate":180},32783,83276,0.8958,0.9856,0.0389,0.796,0.9013,4.58,53,10.12,5.65,15.39,12,4000,0.6667,0.0024,0,3,"papa","\u002Fresearch\u002Fuk\u002Ffashion\u002Fpapa","Accessories","2026-07-23T07:03:58.440263+00:00",9,62,[170],"low_review_barrier",1413,3000,100,250,30360,40480,30,189,1,0.0385,{"score":182,"verdict":183,"components":184},44,"skip",[185,190,193,197,200,202,205,210,213,216],{"key":186,"score":187,"weight":188,"raw":189},"marketSize",8,0.15,32783.1,{"key":191,"score":192,"weight":188,"raw":148},"growth",90,{"key":194,"score":195,"weight":196,"raw":149},"conversion",49,0.1,{"key":198,"score":199,"weight":188,"raw":150},"competition",17,{"key":201,"score":135,"weight":196,"raw":151},"brandShare",{"key":203,"score":204,"weight":196,"raw":152},"qualityGap",28,{"key":206,"score":207,"weight":208,"raw":209},"reviewMoat",97,0.05,53.17,{"key":211,"score":212,"weight":196,"raw":160},"returns",99,{"key":214,"score":215,"weight":208,"raw":154},"avgPrice",34,{"key":217,"score":218,"weight":208,"raw":219},"priceRange",4,0.04004106776180704,{"avgRating":221,"medianPrice":222,"medianReturnRate":223,"nichesTracked":224},4.36,12.12,0.0064,27606,{"points":226,"droppedPartialWeek":470},[227,230,233,236,239,242,245,248,251,254,257,260,263,266,269,271,274,277,280,283,286,289,292,295,298,301,304,307,310,313,316,319,322,325,328,331,334,337,340,343,346,349,352,355,358,361,364,367,370,373,376,379,382,385,388,391,394,397,400,403,406,408,411,414,417,419,422,425,428,431,434,437,440,443,446,449,452,455,458,461,464,467],{"week":228,"volume":229},"2024-12-29",3119,{"week":231,"volume":232},"2025-01-05",1470,{"week":234,"volume":235},"2025-01-12",1542,{"week":237,"volume":238},"2025-01-19",1234,{"week":240,"volume":241},"2025-01-26",1352,{"week":243,"volume":244},"2025-02-02",1270,{"week":246,"volume":247},"2025-02-09",1180,{"week":249,"volume":250},"2025-02-16",1152,{"week":252,"volume":253},"2025-02-23",1405,{"week":255,"volume":256},"2025-03-02",1774,{"week":258,"volume":259},"2025-03-09",1634,{"week":261,"volume":262},"2025-03-16",1505,{"week":264,"volume":265},"2025-03-23",1298,{"week":267,"volume":268},"2025-03-30",1280,{"week":270,"volume":265},"2025-04-06",{"week":272,"volume":273},"2025-04-13",1169,{"week":275,"volume":276},"2025-04-20",1371,{"week":278,"volume":279},"2025-04-27",1408,{"week":281,"volume":282},"2025-05-04",1391,{"week":284,"volume":285},"2025-05-11",1256,{"week":287,"volume":288},"2025-05-18",1033,{"week":290,"volume":291},"2025-05-25",1357,{"week":293,"volume":294},"2025-06-01",2008,{"week":296,"volume":297},"2025-06-08",3516,{"week":299,"volume":300},"2025-06-15",8279,{"week":302,"volume":303},"2025-06-22",1075,{"week":305,"volume":306},"2025-06-29",846,{"week":308,"volume":309},"2025-07-06",656,{"week":311,"volume":312},"2025-07-13",744,{"week":314,"volume":315},"2025-07-20",664,{"week":317,"volume":318},"2025-07-27",627,{"week":320,"volume":321},"2025-08-03",601,{"week":323,"volume":324},"2025-08-10",834,{"week":326,"volume":327},"2025-08-17",724,{"week":329,"volume":330},"2025-08-24",791,{"week":332,"volume":333},"2025-08-31",799,{"week":335,"volume":336},"2025-09-07",869,{"week":338,"volume":339},"2025-09-14",754,{"week":341,"volume":342},"2025-09-21",831,{"week":344,"volume":345},"2025-09-28",825,{"week":347,"volume":348},"2025-10-05",1029,{"week":350,"volume":351},"2025-10-12",995,{"week":353,"volume":354},"2025-10-19",821,{"week":356,"volume":357},"2025-10-26",883,{"week":359,"volume":360},"2025-11-02",1035,{"week":362,"volume":363},"2025-11-09",1154,{"week":365,"volume":366},"2025-11-16",1533,{"week":368,"volume":369},"2025-11-23",1994,{"week":371,"volume":372},"2025-11-30",2749,{"week":374,"volume":375},"2025-12-07",3535,{"week":377,"volume":378},"2025-12-14",4824,{"week":380,"volume":381},"2025-12-21",9430,{"week":383,"volume":384},"2025-12-28",5034,{"week":386,"volume":387},"2026-01-04",906,{"week":389,"volume":390},"2026-01-11",854,{"week":392,"volume":393},"2026-01-18",1051,{"week":395,"volume":396},"2026-01-25",960,{"week":398,"volume":399},"2026-02-01",939,{"week":401,"volume":402},"2026-02-08",911,{"week":404,"volume":405},"2026-02-15",968,{"week":407,"volume":86},"2026-02-22",{"week":409,"volume":410},"2026-03-01",998,{"week":412,"volume":413},"2026-03-08",1010,{"week":415,"volume":416},"2026-03-15",1022,{"week":418,"volume":330},"2026-03-22",{"week":420,"volume":421},"2026-03-29",913,{"week":423,"volume":424},"2026-04-05",852,{"week":426,"volume":427},"2026-04-12",824,{"week":429,"volume":430},"2026-04-19",816,{"week":432,"volume":433},"2026-04-26",779,{"week":435,"volume":436},"2026-05-03",843,{"week":438,"volume":439},"2026-05-10",967,{"week":441,"volume":442},"2026-05-17",1175,{"week":444,"volume":445},"2026-05-24",1063,{"week":447,"volume":448},"2026-05-31",1106,{"week":450,"volume":451},"2026-06-07",2102,{"week":453,"volume":454},"2026-06-14",3235,{"week":456,"volume":457},"2026-06-21",8522,{"week":459,"volume":460},"2026-06-28",1321,{"week":462,"volume":463},"2026-07-05",983,{"week":465,"volume":466},"2026-07-12",769,{"week":468,"volume":469},"2026-07-19",642,false,[472,473,474,475,476,477,478,479,480,481,482,483],0.7380623914413514,0.6822094471002352,0.7704397682032679,0.6709443257451159,0.7136152399690527,2.1640236852127965,0.4578073293968586,0.47253639116467094,0.516620040887222,0.587361851914475,1.0669566687673886,3.2698157000783925,{"top":485,"otherBrandCount":162,"otherClickShare":504},[486,489,492,495,498,501],{"brand":487,"clickShare":488},"Stymora",0.4447,{"brand":490,"clickShare":491},"mukroiw",0.20909999999999998,{"brand":493,"clickShare":494},"D Design Invent Print!",0.1166,{"brand":496,"clickShare":497},"soxo",0.1022,{"brand":499,"clickShare":500},"Yasrlvun",0.0286,{"brand":502,"clickShare":503},"Print4U",0.0266,0.07220000000000015,[506,515,526,536,547,556,565,574,582,591,601,611],{"asin":507,"title":508,"brand":487,"imageUrl":509,"price":510,"rating":511,"reviews":199,"clickShare90":488,"clickShare360":512,"launchDate":513,"amazonUrl":514},"B0F2SJ2VK9","Stymora PAPA Hat New Dad Gifts Adjustable First Time Daddy Baseball Cap Fathers Day Birthday Gifts for Husband Grandpa Black","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41N-CKqe3WL.jpg",11.12,4.4,0.4048,"2025-03-28","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F2SJ2VK9",{"asin":516,"title":517,"brand":490,"imageUrl":518,"price":519,"rating":520,"reviews":521,"clickShare90":522,"clickShare360":523,"launchDate":524,"amazonUrl":525},"B0G4L93CYM","Grandpa Gifts for Men Funny Grandpa Hat adjustable Papa Baseball Cap","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41En-Ohr9vL.jpg",12.5,5,2,0.1324,0.0918,"2025-12-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0G4L93CYM",{"asin":527,"title":528,"brand":493,"imageUrl":529,"price":530,"rating":531,"reviews":532,"clickShare90":494,"clickShare360":533,"launchDate":534,"amazonUrl":535},"B09J8KZTF3","D Design Invent Print! Papa Gift Socks Mens Funny Present Keepsake Size 6-11 (Black)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31In0j9BPdL.jpg",5.69,4.1,22,0.14,"2021-10-12","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09J8KZTF3",{"asin":537,"title":538,"brand":496,"imageUrl":539,"price":540,"rating":541,"reviews":542,"clickShare90":543,"clickShare360":544,"launchDate":545,"amazonUrl":546},"B0BYJ9KZZK","soxo Super Papa Socks Men Dad Gifts Mens Cotton Sock Colourful Funky Gift Mens Presents 6.5-10.5 Socks","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41+NccknTHL.jpg",10.78,4.7,442,0.0528,0.0486,"2023-03-14","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BYJ9KZZK",{"asin":548,"title":549,"brand":496,"imageUrl":550,"price":156,"rating":541,"reviews":551,"clickShare90":552,"clickShare360":553,"launchDate":554,"amazonUrl":555},"B0DZXMPVSF","soxo Super Papa Socks Men Dad Gifts Mens Cotton Sock Colourful Funky Gift Mens Presents 6.5-10.5 Socks + Mug + Keychain","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41402yULDgL.jpg",54,0.0494,0.0519,"2025-03-10","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DZXMPVSF",{"asin":557,"title":558,"brand":490,"imageUrl":559,"price":560,"rating":161,"reviews":161,"clickShare90":561,"clickShare360":562,"launchDate":563,"amazonUrl":564},"B0GWLH8CD6","mukroiw Army Gifts for Men Funny Veteran Papa Hat Military Baseball Cap Christmas Fathers Veterans Day Birthday Decorations for Dad Papa Grandpa Uncle Bro Black","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Amd9c9xBL.jpg",12.83,0.0399,0.0239,"2026-04-09","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GWLH8CD6",{"asin":566,"title":567,"brand":490,"imageUrl":568,"price":569,"rating":541,"reviews":167,"clickShare90":570,"clickShare360":571,"launchDate":572,"amazonUrl":573},"B0FKYM26KS","mukroiw Pops Gifts for Men Funny Pop Pop Decor Baseball Cap Worlds Best Pops Daddy Hat Christmas Retired Fathers Day Birthday Gifts for Dad Papa Grandpa Navy","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41yrlxIg3DL.jpg",12.89,0.0368,0.025,"2025-08-02","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FKYM26KS",{"asin":575,"title":576,"brand":499,"imageUrl":577,"price":578,"rating":541,"reviews":204,"clickShare90":500,"clickShare360":579,"launchDate":580,"amazonUrl":581},"B0DXK8HN37","Papa Gifts from Grandkids Papa Plaques 4x4 Fathers Day Gifts for Papa Presents for Papa Best Papa Gifts Birthday Gifts for Papa","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41TwGIZrd1L.jpg",8.13,0.0508,"2025-02-18","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DXK8HN37",{"asin":583,"title":584,"brand":502,"imageUrl":585,"price":586,"rating":531,"reviews":587,"clickShare90":503,"clickShare360":588,"launchDate":589,"amazonUrl":590},"B0711J6DXH","Print4U Papa Bear Funny Fathers Day BBQ Cooking Novelty Apron Black","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41r+kzcVkwL.jpg",9.42,20,0.0276,"2017-05-09","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0711J6DXH",{"asin":592,"title":593,"brand":594,"imageUrl":595,"price":155,"rating":596,"reviews":199,"clickShare90":597,"clickShare360":598,"launchDate":599,"amazonUrl":600},"B0DJQR3L3T","EE&YU Papa Gifts Best Hero Papa Birthday Retirement Keyring for Men","EE&YU","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41aD-nDGd-L.jpg",4.8,0.0254,0.0425,"2024-10-09","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DJQR3L3T",{"asin":602,"title":603,"brand":604,"imageUrl":605,"price":606,"rating":511,"reviews":157,"clickShare90":607,"clickShare360":608,"launchDate":609,"amazonUrl":610},"B0BTJ1SB1F","Papas Tea & Biscuits Board Wooden Treat Board Snack Tray Fathers Day Birthday Gifts for Papa","eBuyGB","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F5181sInfU3L.jpg",7.75,0.0236,0.0301,"2023-01-31","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BTJ1SB1F",{"asin":612,"title":613,"brand":614,"imageUrl":615,"price":616,"rating":596,"reviews":617,"clickShare90":618,"clickShare360":619,"launchDate":620,"amazonUrl":621},"B0CJRZST46","McMug - Yer Some Papa - and Yer Ma Papa - Grandad Mug Ceramic 11fl.oz.","McMug","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F418YZFsHHJL.jpg",9.28,15,0.0231,0.0631,"2023-09-25","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CJRZST46",{"love":623,"hate":651,"returnReasons":656},[624,631,636,642,647],{"topic":625,"percentOfMentions":626,"verbatims":627},"Quality-Overall",0.5333,[628,629,630],"really good quality","Well made","Quality of product",{"topic":632,"percentOfMentions":633,"verbatims":634},"Chain\u002FKey Quality",0.2,[635],"Such a lovely little key ring",{"topic":637,"percentOfMentions":638,"verbatims":639},"Gifting Purpose",0.1333,[640,641],"Nice little present","Perfect Gift For Papa",{"topic":643,"percentOfMentions":644,"verbatims":645},"Adjustability\u002FRotatability\u002FReclining",0.0667,[646],"It is a lovely quality cap that is adjustable",{"topic":648,"percentOfMentions":644,"verbatims":649},"Size-Overall",[650],"just the right size for a cuppa and biscuits",[652],{"topic":648,"percentOfMentions":179,"verbatims":653},[654,655],"small for price","Much, MUCH smaller as advertised",[657,660],{"reason":658,"pct":659},"Defective Material\u002FParts",0.5,{"reason":625,"pct":659},[662,667,671,676,681],{"term":663,"volume":664,"growthQoq":665,"conversionRate":666},"papa gifts",39205,2.0592,0.0138,{"term":163,"volume":668,"growthQoq":669,"conversionRate":670},21153,0.5308,0.0076,{"term":672,"volume":673,"growthQoq":674,"conversionRate":675},"papa gift",7351,1.1716,0.0106,{"term":677,"volume":678,"growthQoq":679,"conversionRate":680},"papa birthday gifts",6727,-0.0487,0.0104,{"term":682,"volume":683,"growthQoq":684,"conversionRate":685},"gifts for papa",8840,0.3245,0.01,[687,694,701,706,711,716],{"title":688,"href":689,"score":690,"verdict":691,"marketSize":692,"growth90":693},"mens boxers","\u002Fresearch\u002Fuk\u002Ffashion\u002Fmens-boxers",69,"launch",2827603.18,0.2133,{"title":695,"href":696,"score":697,"verdict":698,"marketSize":699,"growth90":700},"sporran","\u002Fresearch\u002Fuk\u002Ffashion\u002Fsporran",70,"watch",66605.18,1.6634,{"title":702,"href":703,"score":697,"verdict":698,"marketSize":704,"growth90":705},"racer back bra clip","\u002Fresearch\u002Fuk\u002Ffashion\u002Fracer-back-bra-clip",52030.19,1.8155,{"title":707,"href":708,"score":697,"verdict":698,"marketSize":709,"growth90":710},"aviator sunglasses","\u002Fresearch\u002Fuk\u002Ffashion\u002Faviator-sunglasses",195196.21,1.0066,{"title":712,"href":713,"score":697,"verdict":698,"marketSize":714,"growth90":715},"gifts for colleagues","\u002Fresearch\u002Fuk\u002Ffashion\u002Fgifts-for-colleagues",117330.57,1.1403,{"title":717,"href":718,"score":697,"verdict":698,"marketSize":719,"growth90":720},"mens shorts","\u002Fresearch\u002Fuk\u002Ffashion\u002Fmens-shorts",679369.76,2.2073]