---
title: "Paddington Bear Costume — £16K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/paddington-bear-costume"
last_updated: "2026-07-31T16:44:09.857Z"
locale: en
meta:
description: "Niche score 40/100 · £16K/yr market · 158K searches/yr · £17.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £16K/yr market · 158K searches/yr · £17.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Paddington Bear Costume — £16K/yr Amazon UK Niche (2026) - Flapen"
---
# **paddington bear costume**
**Skip it**
Soft demand (-96.2% this quarter) — this niche doesn't clear our bar today.
Market size 4Growth 0Conversion 7Competition 63Returns 88Price range 61Avg price 82Brand share 13Review moat 95Quality gap 75
**Review moat**
**Great****106.08**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£17.68**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£5.62–£29.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£16K**
£16K/yr · 158K searches
**Growth**
**Bad****-96.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, paddington bear costume is a £16K/yr Amazon United Kingdom market (158K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 40/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paddington bear costume market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **£9K–£13K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#2,482**
- **Page quality**
- **0%**
- **Prime**
- **68%**
- **Sponsored**
- **60%**
- **Out of stock**
- **19.3%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**43**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 96%
**Open market**
**4%**
- Paddington73% - Cnulaueu7% - Rubies7% - A2Z 4 Kids6% - Alaiyaky2% - Rainbow Designs2% - Open — no brand owns it (4 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 72 weeks — -96.2% search growth over the last 90 days.
50K30KSpike '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Mar · busiest ÷ quietest = 60.0×
[**Open Trend **](https://flapen.com/research/uk/fashion/paddington-bear-costume/trend)
## **Top paddington bear costume search terms**
- **paddington bear costume**109K/yr-96.7%0.2% conv. - **paddington costume**15K/yr-91.0%0.6% conv. - **paddington bear costume adult**25K/yr-96.8%0.0% conv. - **paddington bear costume kids**6K/yr-94.5%0.0% conv. - **paddington costume for kids**4K/yr-93.9%0.0% conv. [**All search terms **](https://flapen.com/research/uk/fashion/paddington-bear-costume/search-terms)
## **Top paddington bear costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£6378%£1K12%£2K16%£3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Paddington Bear Unisex Kids Blue Cosy Fleece Onesie | Hooded Long Sleeve Zip-Up Loungewear & Costume | Movie Character Outfit for Dress-Up Bear Merch - 4-5 Years**Paddington**£19.95**4.4★19 rev](https://www.amazon.co.uk/dp/B0FT3HTYZK) [2**Paddington Bear Boys Onesie | Hooded Kids Onesie | Boys All In One Pyjamas | Blue 4-5 Years**Paddington**£19.20**4.6★80 rev](https://www.amazon.co.uk/dp/B0DWN1T6B1) [3**Paddington Bear Boys Onesie | Hooded Kids Onesie | Boys All In One Pyjamas | Blue 2-3 Years**Paddington**£20.88**4.6★80 rev](https://www.amazon.co.uk/dp/B0DWMYCS5P) [4**Paddington Bear Unisex Kids Blue Cosy Fleece Onesie | Hooded Long Sleeve Zip-Up Loungewear & Costume | Movie Character Outfit for Dress-Up Bear Merch - 3-4 Years**Paddington**£18.01**4.4★19 rev](https://www.amazon.co.uk/dp/B0FT3HPXQT) [5**Paddington Bear Boys Onesie | Hooded Kids Onesie | Boys All In One Pyjamas | Blue 7-8 Years**Paddington**£20.80**4.6★80 rev](https://www.amazon.co.uk/dp/B0DWN345X2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Alaiyaky Blue Cartoon Costume (140)**Alaiyaky**£18.68**5 rev7mo ago](https://www.amazon.co.uk/dp/B0GCDNY9PX) [**Maryparty World Book Day Fancy Dress Book Week Costum Include Blue Duffle Coat and Red Hat (S)**Maryparty**£18.98**3 rev7mo ago](https://www.amazon.co.uk/dp/B0G9MLDFD3) [**Raveparty Kids World Book Day Costumes Boys Book Character Costumes with Blue Duffle Coat Red Hat Costumes for World Book Day (Blue XL)**Raveparty**£15.10**5 rev7mo ago](https://www.amazon.co.uk/dp/B0G7XGH6BQ) [**Rubies Official Paddington Classic Child Costume Kids Fancy Dress 2-3 Years**Rubies**£14.90**15 rev9mo ago](https://www.amazon.co.uk/dp/B0FWKF7JP9) [**Rubies Official Paddington Deluxe Child Costume Kids Fancy Dress 3-4 Years**Rubies**£18.38**6 rev9mo ago](https://www.amazon.co.uk/dp/B0FWKHF8XX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**A2Z Kids Duffle Coat Fleece - Duffle Coat Royal 11-12 Years**A2Z 4 Kids**£12.74**4.4★**▲ 946%**](https://www.amazon.co.uk/dp/B0CVLDD8NC) [**Paddington Boys Bear Pyjamas 2 Piece Set Ive Had The Most Amazing Day! Red/Blue Age 4-5 Years**Paddington**£5.62**4.8★**▲ 848%**](https://www.amazon.co.uk/dp/B0FFYYCCT4) [**Paddington Bear Kids Onesie | Multicoloured All in One Pyjama Loungewear For Boys & Girls | Soft Fleece Hood with Zip | Movie Book Day PJs | Pajama Bodysuit Merchandise Gift for Children**Paddington**£15.91**4.5★**▲ 794%**](https://www.amazon.co.uk/dp/B0BWF7R8T4) [**Paddington Bear Unisex Kids Blue Cosy Fleece Onesie | Hooded Long Sleeve Zip-Up Loungewear & Costume | Movie Character Outfit for Dress-Up Bear Merch - 2-3 Years**Paddington**£17.79**4.4★**▲ 784%**](https://www.amazon.co.uk/dp/B0FT3G8CGN) [**Paddington Bear Pyjamas White 3-4 Years**Paddington**£11.75**4.7★**▲ 545%**](https://www.amazon.co.uk/dp/B0FV35BTFH)
**~~View all trending →~~**
## **What buyers say about paddington bear costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**33%
*“my kid adore it, good size”*
**Quality-Overall**25%
*“Well made, perfect for world book day”*
**Advertised Vs Actual Product**8%
*“true to description and picture”*
**Color**8%
*“bright colours”*
**Upholstery/Fabric Quality**4%
*“The quality of the fabric is excellent”*
**Soft Feel**4%
*“Size is prefect and very soft”*
**Correct Contents**4%
*“I love the fact that its an all in one piece”*
**Value For Money**4%
*“its reasonably priced”*
**Fun/Entertainment Experience**3%
*“Fun and cute”*
### **What buyers complain about **
**Zipper Quality**50%
*“Zip broke”*
**Quality-Overall**17%
*“Very poor quality product”*
**Value For Money**17%
*“expensive”*
### **Top return reasons **
**Size-Overall**74%
**Quality-Overall**7%
**Zipper Quality**6%
**Length**3%
**Value For Money**1%
**Material Quality**1%
**Age Suitability**1%
**Gifting Purpose**1%
**Strength**1%
**Stitch/Finish/Polish**1%
## **Common questions**
- **Is paddington bear costume profitable to sell on Amazon United Kingdom?**
- The niche generates £16K/yr across 25 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -96.2%. Flapen's verdict: Skip it (40/100).
- **How competitive is the paddington bear costume niche?**
- 10 brands and 43 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in paddington bear costume?**
- Top complaints mined from reviews: Zipper Quality, Quality-Overall, Value For Money. The return rate is 1.4%.
- **When does demand for paddington bear costume peak?**
- Demand peaks in Feb–Mar; the busiest month runs 60.0× the quietest.
- **What does it cost to enter the paddington bear costume niche?**
- Listings span £5.62–£29.62; the average listing price is £17.68 (sweet spot $15–$100). The average incumbent carries 106 reviews — the moat a new listing must climb.
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