---
title: "Pac a Mac — £544K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/pac-a-mac"
last_updated: "2026-07-31T20:41:47.939Z"
locale: en
meta:
description: "Niche score 58/100 · £544K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · £544K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pac a Mac — £544K/yr Amazon UK Niche (2026) - Flapen"
---
# **pac a mac**
**Worth a look**
Shows a fragmented shelf (top 5 take 12% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 62Growth 23Conversion 7Competition 97Returns 35Price range 80Avg price 93Brand share 87Review moat 43Quality gap 72
**Competition**
**Incredible****12%**
top-5 click share — an open shelf
**Avg price**
**Great****£22.17**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****£4.09–£61.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£544K**
£544K/yr · 4.3M searches
**Review moat**
**Okay****2,218.15**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.2%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-3.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, pac a mac is a £544K/yr Amazon United Kingdom market (4.3M searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jun–Sep. Verdict: Worth a look — 58/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pac a mac market data**
- **Units sold / yr**
- **15K–20K**
- avg 0–100/product
- **Revenue / yr**
- **£333K–£443K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#72**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **87%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.
**Brands**
**74 **▲rising
**Sellers**
**138**
**Top-5 brand share**
**48%**
Top 20: 78%
**Top-5 click share**
**12%**
Top 20: 34%
**Open market**
**50%**
- 33,000ft14% - Trespass12% - Regatta10% - Outdoor Ventures7% - JiaYouLC4% - Lancry4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.6% search growth over the last 90 days.
150K100KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Sep · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/fashion/pac-a-mac/trend)
## **Top pac a mac search terms**
- **waterproof jacket**659K/yr+6.2%0.3% conv. - **jacket**453K/yr-38.3%0.0% conv. - **mens jacket**499K/yr-49.4%0.1% conv. - **rain coats for women**249K/yr+57.6%0.3% conv. - **mens jackets**371K/yr-47.8%0.0% conv. - **jackets for men uk**439K/yr-50.2%0.1% conv. - **lightweight waterproof jacket**135K/yr+125.6%0.3% conv. - **rain jacket women**117K/yr+152.1%0.2% conv. - **mens waterproof jackets**235K/yr-20.9%0.4% conv. - **rain coat**133K/yr+96.0%0.5% conv. [**All search terms **](https://flapen.com/research/uk/fashion/pac-a-mac/search-terms)
## **Top pac a mac products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%£5K2%£11K3%£16K4%£22K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**33 000ft Womens Lightweight Rain Jackets Hooded Breathable Packable Running Raincoats Active Trench Windbreaker with Hideaway Hood for Cycling Hiking (Dried Rose-2XL/UK 18-20)**33,000ft**£23.09**4.4★422 rev](https://www.amazon.co.uk/dp/B0CC5K2649) [2**Lancry Lightweight Waterproof Jacket Women Packable Raincoat Rain Jacket Hooded for Outdoor Hiking Running Cycling (M Black)**Lancry**£12.58**4.3★112 rev](https://www.amazon.co.uk/dp/B0DZH2QY6K) [3**33 000ft Womens Rain Jacket Lightweight Hooded Long Rain Coat Waterproof Jacket Ladies Packable Functional Jacket Windbreaker Breathable Active Outdoor Coats Dotted Pink M/12**33,000ft**£28.24**4.3★2,303 rev](https://www.amazon.co.uk/dp/B0BYYT13SW) [4**Trespass Unisex Waterproof Packaway Jacket Qikpac Black in Size - XL**Trespass**£15.77**4.5★10,108 rev](https://www.amazon.co.uk/dp/B00BS4QYAW) [5**Regatta Womens Pack-It III Jacket Waterproof Pack Away Hiking Walking Coat 28 Black**Regatta**£15.62**4.3★7,545 rev](https://www.amazon.co.uk/dp/B079DCKW8Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ADUDVLO Mens Lightweight Waterproof Jacket with Pockets Packable Hooded Windproof Rain Jacket for Travel Running & Hiking Includes Carry Pouch (UK Alpha L Regular Regular Black)**ADUDVLO**£8.48**45 rev6mo ago](https://www.amazon.co.uk/dp/B0GFVZ4PMT) [**JiaYouLC Womens Lightweight Waterproof Jacket Packable Hooded Raincoat in a Bag Sun Protection Windproof Rain Jacket (UK Alpha M Regular Regular Black)**JiaYouLC**£12.27**74 rev1y ago](https://www.amazon.co.uk/dp/B0FJ2HGFDJ) [**Lancry Lightweight Waterproof Jacket Women Packable Raincoat Rain Jacket Hooded for Outdoor Hiking Running Cycling (M Black)**Lancry**£12.58**112 rev1y ago](https://www.amazon.co.uk/dp/B0DZH2QY6K) [**Lancry Lightweight Waterproof Jacket Women Packable Raincoat Rain Jacket Hooded for Outdoor Hiking Running Cycling (XL Black)**Lancry**£12.60**112 rev1y ago](https://www.amazon.co.uk/dp/B0DZHFQRNJ) [**NORDIC OUTLAND Mens Lightweight Hooded Waterproof Rain Jacket Breathable Raincoat Shell for Outdoor Mountain Hiking (UK Alpha L Regular Regular Army Green)**NORDIC OUTLAND**£34.51**1,004 rev1y ago](https://www.amazon.co.uk/dp/B0D972TDH4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Regatta Womens Pack-It III Jacket Waterproof Pack Away Hiking Walking Coat 28 Black**Regatta**£15.62**4.3★**▲ 52%**](https://www.amazon.co.uk/dp/B079DCKW8Z) [**Lancry Lightweight Waterproof Jacket Women Packable Raincoat Rain Jacket Hooded for Outdoor Hiking Running Cycling (XL Black)**Lancry**£12.60**4.3★**▲ 45%**](https://www.amazon.co.uk/dp/B0DZHFQRNJ) [**ADUDVLO Mens Lightweight Waterproof Jacket with Pockets Packable Hooded Windproof Rain Jacket for Travel Running & Hiking Includes Carry Pouch (UK Alpha L Regular Regular Black)**ADUDVLO**£8.48**4.0★**▲ 45%**](https://www.amazon.co.uk/dp/B0GFVZ4PMT) [**Trespass Unisex Waterproof Packaway Jacket Qikpac Black in Size - XL**Trespass**£15.77**4.5★**▲ 40%**](https://www.amazon.co.uk/dp/B00BS4QYAW) [**Lancry Lightweight Waterproof Jacket Women Packable Raincoat Rain Jacket Hooded for Outdoor Hiking Running Cycling (M Black)**Lancry**£12.58**4.3★**▲ 35%**](https://www.amazon.co.uk/dp/B0DZH2QY6K)
**~~View all trending →~~**
## **What buyers say about pac a mac**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**16%
*“Not expensive”*
**Size-Overall**14%
*“not too tight”*
**Quality-Overall**14%
*“Well made and affordable”*
**Water Resistance**8%
*“Great value for money, and waterproof”*
**Weight Light**6%
*“Super lightweight”*
**Warmth**6%
*“keeps you warm”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Comfort-Overall**3%
*“Looks great, very comfortable, sizing accurate”*
**Weather Proof**3%
*“Protects from wind”*
**Ease Of Use**2%
*“easy to use”*
### **What buyers complain about **
**Size-Overall**21%
*“Too Tight Around the Armpits for Me”*
**Water Resistance**10%
*“it lost its water resistance very quickly”*
**Quality-Overall**9%
*“not very well made”*
**Thickness**3%
*“Very thin rips easily”*
**Stitch/Finish/Polish**3%
*“Stitches were loose”*
**Value For Money**3%
*“expensive for what it is”*
**Pockets/Compartments**2%
*“Not great no pockets only false ones”*
**Zipper Quality**2%
*“The zip has broken already”*
**Advertised Vs Actual Product**2%
*“I am in process of complaining to Amazon about this as this is unfair and misleading”*
**Thin**1%
*“Also super thin”*
### **Top return reasons **
**Size-Overall**65%
**Quality-Overall**5%
**Thin**4%
**Material Quality**3%
**Water Resistance**3%
**Advertised Vs Actual Product**2%
**Length**2%
**Color**2%
**Zipper Quality**1%
**Stitch/Finish/Polish**1%
## **Common questions**
- **Is pac a mac profitable to sell on Amazon United Kingdom?**
- The niche generates £544K/yr across 223 tracked products. 5 of 34 products launched in the last 360 days are still selling. 90-day search growth is -3.6%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the pac a mac niche?**
- 74 brands and 138 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in pac a mac?**
- Top complaints mined from reviews: Size-Overall, Water Resistance, Quality-Overall. The return rate is 4.2%.
- **When does demand for pac a mac peak?**
- Demand peaks in Jun–Sep; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the pac a mac niche?**
- Listings span £4.09–£61.90; the average listing price is £22.17 (sweet spot $15–$100). The average incumbent carries 2,218 reviews — the moat a new listing must climb.
## **Related niches in Fashion**
- 69 [**mens boxers**](https://flapen.com/research/uk/fashion/mens-boxers)£2.8M/yr+21.3%**Launch it**- 70 [**sporran**](https://flapen.com/research/uk/fashion/sporran)£67K/yr+166.3%**Worth a look**- 70 [**racer back bra clip**](https://flapen.com/research/uk/fashion/racer-back-bra-clip)£52K/yr+181.5%**Worth a look**- 70 [**aviator sunglasses**](https://flapen.com/research/uk/fashion/aviator-sunglasses)£195K/yr+100.7%**Worth a look**- 70 [**gifts for colleagues**](https://flapen.com/research/uk/fashion/gifts-for-colleagues)£117K/yr+114.0%**Worth a look**- 70 [**mens shorts**](https://flapen.com/research/uk/fashion/mens-shorts)£679K/yr+220.7%**Worth a look**[**All Fashion niches **](https://flapen.com/research/uk/fashion)