---
title: "Products — overalls - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/overalls/products"
last_updated: "2026-08-01T00:02:01.101Z"
locale: en
meta:
  description: "Niche score 52/100 · £112K/yr market · 514K searches/yr · £17.08 avg price. Soft demand (-32.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £112K/yr market · 514K searches/yr · £17.08 avg price. Soft demand (-32.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — overalls - Flapen"
---

# **overalls**

**Worth a look**

Shows a fragmented shelf (top 5 take 22% of clicks), but soft demand (-32.2% this quarter) keeps it on the watch list.

Market size 27Growth 9Conversion 16Competition 93Returns 71Price range 74Avg price 80Brand share 60Review moat 46Quality gap 80

**Competition**

**Great****22%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****£17.08**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£3.54–£48.08**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.2%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****1,888.18**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****£112K**

£112K/yr · 514K searches

**Conversion**

**Bad****1.3%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-32.2%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")