---
title: "Overalls — £112K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/overalls"
last_updated: "2026-07-31T22:24:36.311Z"
locale: en
meta:
description: "Niche score 52/100 · £112K/yr market · 514K searches/yr · £17.08 avg price. Soft demand (-32.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £112K/yr market · 514K searches/yr · £17.08 avg price. Soft demand (-32.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Overalls — £112K/yr Amazon UK Niche (2026) - Flapen"
---
# **overalls**
**Worth a look**
Shows a fragmented shelf (top 5 take 22% of clicks), but soft demand (-32.2% this quarter) keeps it on the watch list.
Market size 27Growth 9Conversion 16Competition 93Returns 71Price range 74Avg price 80Brand share 60Review moat 46Quality gap 80
**Competition**
**Great****22%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****£17.08**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£3.54–£48.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,888.18**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£112K**
£112K/yr · 514K searches
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-32.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, overalls is a £112K/yr Amazon United Kingdom market (514K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **overalls market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£102K–£137K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#40**
- **Page quality**
- **0%**
- **Prime**
- **70%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
**Brands**
**18 **▲rising
**Sellers**
**70**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**22%**
Top 20: 60%
**Open market**
**25%**
- Portwest19% - Dickies16% - IndustraCare15% - NORMAN11% - GRS9% - FORT7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -32.2% search growth over the last 90 days.
25K15KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/uk/fashion/overalls/trend)
## **Top overalls search terms**
- **overalls mens workwear**99K/yr-37.8%1.2% conv. - **overalls**86K/yr-25.0%0.9% conv. - **boiler suits for men**51K/yr-30.7%1.1% conv. - **boiler suit**51K/yr-31.6%0.8% conv. - **mens overalls**42K/yr-37.4%0.7% conv. - **work overalls for men**28K/yr-43.5%0.8% conv. - **coveralls for men**18K/yr-18.6%1.2% conv. - **overalls men**15K/yr-20.7%0.9% conv. - **coveralls**15K/yr-20.6%1.1% conv. - **boiler suits for women**13K/yr-16.8%0.3% conv. [**All search terms **](https://flapen.com/research/uk/fashion/overalls/search-terms)
## **Top overalls products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£2K4%£4K6%£7K8%£9K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**IndustraCare Poly Prop Navy Blue Economy Lightweight Disposable Overall Boilersuit - Zip up elasticated hood ankles and wrists (XXL)**IndustraCare**£4.41**4.2★60 rev](https://www.amazon.co.uk/dp/B0F7RXYZD3) [2**Portwest S999 Classic Collection Protective Polycotton Work Coverall Mens Boiler Suit Work Overalls Workwear Unisex Six Pockets Elasticated Waist 40+ UPF Regular Navy L**Portwest**£14.79**4.4★1,222 rev](https://www.amazon.co.uk/dp/B00NPW29AY) [3**GRS Mens C2 Dark Navy Work Overall - Protective Coverall Workwear Boiler Suit for Mechanics Workshop Warehouse College Student Garages DIY (XXS - 30-32 Chest)**GRS**£11.31**4.0★1,429 rev](https://www.amazon.co.uk/dp/B07S2T4DZX) [4**Dickies Mens REDHAWK COVERALL LINCOLN GREEN L**Dickies**£22.10**4.4★1,299 rev](https://www.amazon.co.uk/dp/B09SV9XWB8) [5**Ansell AlphaTec 1500 Model 138 Disposable Work Overall with Hood Chemical Protection Type 5/6 Water Repellent Coverall Suit Industrial Safety Workwear Men Women White Size L (1 Unit)**Ansell**£3.61**4.3★4,797 rev](https://www.amazon.co.uk/dp/B005C2NCYM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**IndustraCare Poly Prop Navy Blue Economy Lightweight Disposable Overall Boilersuit - Zip up elasticated hood ankles and wrists (XXL)**IndustraCare**£4.41**60 rev1y ago](https://www.amazon.co.uk/dp/B0F7RXYZD3) [**IndustraCare Poly Prop Navy Blue Economy Lightweight Disposable Overall Boilersuit - Zip up elasticated hood ankles and wrists (XL)**IndustraCare**£4.37**60 rev1y ago](https://www.amazon.co.uk/dp/B0F7RWSX74) [**ProMaxFit Mens Long Sleeves Coverall Boiler Suit for Workshop Mechanics - Gray Color 9 Sizes - Overall Cotton Blend Jumpsuit for Painters gardeners Welders and builders. (BLUE REFLECTER 4XL)**ProMaxFit**£22.69**200 rev3y ago](https://www.amazon.co.uk/dp/B0BNHHCRTV) [**Black Work Wear Mens Overalls Boiler Suit Coveralls Garage Overalls Mechanics Boilersuit Protective (XL)**NORMAN**£22.95**467 rev3y ago](https://www.amazon.co.uk/dp/B079WGX8LM) [**ProMaxFit Mens Long Sleeves Coverall Boiler Suit for Workshop Mechanics - Gray Color 9 Sizes - Overall Cotton Blend Jumpsuit for Painters gardeners Welders and builders. (BLUE REFLECTER S)**ProMaxFit**£20.25**200 rev3y ago](https://www.amazon.co.uk/dp/B0BNHDRWGL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ProMaxFit Mens Long Sleeves Coverall Boiler Suit for Workshop Mechanics - Gray Color 9 Sizes - Overall Cotton Blend Jumpsuit for Painters gardeners Welders and builders. (BLUE REFLECTER 4XL)**ProMaxFit**£22.69**4.1★**▲ 151%**](https://www.amazon.co.uk/dp/B0BNHHCRTV) [**ProMaxFit Mens Long Sleeves Coverall Boiler Suit for Workshop Mechanics - Gray Color 9 Sizes - Overall Cotton Blend Jumpsuit for Painters gardeners Welders and builders. (BLUE REFLECTER S)**ProMaxFit**£20.25**4.1★**▲ 146%**](https://www.amazon.co.uk/dp/B0BNHDRWGL) [**989Zé ENZO Mens Denim Jeans EZD390 Designer Cotton Dungarees Overalls Heavy Duty Waist Sizes 30-50 LSW 38 R**989Zé ENZO**£20.00**4.1★**▲ 95%**](https://www.amazon.co.uk/dp/B0BDMHX54J) [**IndustraCare Poly Prop Navy Blue Economy Lightweight Disposable Overall Boilersuit - Zip up elasticated hood ankles and wrists (XL)**IndustraCare**£4.37**4.2★**▲ 94%**](https://www.amazon.co.uk/dp/B0F7RWSX74) [**IndustraCare Poly Prop Navy Blue Economy Lightweight Disposable Overall Boilersuit - Zip up elasticated hood ankles and wrists (XXL)**IndustraCare**£4.41**4.2★**▲ 81%**](https://www.amazon.co.uk/dp/B0F7RXYZD3)
**~~View all trending →~~**
## **What buyers say about overalls**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“The press studs closing the front were of decent quality”*
**Size-Overall**14%
*“Fits well”*
**Value For Money**14%
*“Not over priced”*
**Advertised Vs Actual Product**7%
*“Does the job”*
**Material Quality**4%
*“thick material”*
**Comfort-Overall**3%
*“very comfortable”*
**Ease Of Cleaning**3%
*“Keeps you clean”*
**Pockets/Compartments**3%
*“Lots of useful pockets”*
**Paint Quality**2%
*“Great for painting just pop it on and protect your clothing lightweight and easy”*
**Ease Of Use**1%
*“easy to use and effective”*
### **What buyers complain about **
**Size-Overall**25%
*“Fit is very small”*
**Quality-Overall**10%
*“Cheap decent quality”*
**Durability**8%
*“continued to break”*
**Zipper Quality**7%
*“Zip is so flimsy”*
**Stitch/Finish/Polish**4%
*“Poor quality stitching”*
**Value For Money**3%
*“Not cheap,”*
**Thickness**3%
*“Not very thick”*
**Water Resistance**2%
*“As this is a work wear company I was hoping these might be waterproof. It did not say in the description”*
**Comfort-Overall**2%
*“not comfortable to wear”*
**Arm Fit**2%
*“Can't get my arms in material rubbish put them in the bin”*
### **Top return reasons **
**Size-Overall**77%
**Zipper Quality**3%
**Quality-Overall**2%
**Length**2%
**Material Quality**2%
**Color**2%
**Thigh Fit**1%
**Chest Fit**1%
**Arm Fit**1%
**Stitch/Finish/Polish**1%
## **Common questions**
- **Is overalls profitable to sell on Amazon United Kingdom?**
- The niche generates £112K/yr across 73 tracked products. 90-day search growth is -32.2%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the overalls niche?**
- 18 brands and 70 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in overalls?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.2%.
- **When does demand for overalls peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the overalls niche?**
- Listings span £3.54–£48.08; the average listing price is £17.08 (sweet spot $15–$100). The average incumbent carries 1,888 reviews — the moat a new listing must climb.
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