---
title: "Oasis Bucket Hat — £11K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/oasis-bucket-hat"
last_updated: "2026-07-31T16:39:29.359Z"
locale: en
meta:
description: "Niche score 45/100 · £11K/yr market · 127K searches/yr · £9.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £11K/yr market · 127K searches/yr · £9.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Oasis Bucket Hat — £11K/yr Amazon UK Niche (2026) - Flapen"
---
# **oasis bucket hat**
**Skip it**
A small market ($11K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 95Conversion 12Competition 52Returns 46Price range 12Avg price 26Brand share 41Review moat 88Quality gap 62
**Growth**
**Incredible****+125.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Great****235.35**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£9.06**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****£4.59–£16.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£11K**
£11K/yr · 127K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, oasis bucket hat is a £11K/yr Amazon United Kingdom market (127K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oasis bucket hat market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£27K–£36K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#235**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **50%**
- **Out of stock**
- **23.8%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 95%
**Open market**
**13%**
- Partisan29% - FUIPVGI17% - Raymatthie16% - Yolev12% - Umeepar6% - ZJEEACO6% - Open — no brand owns it (9 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 53 weeks — +125.9% search growth over the last 90 days.
30K20KSpike '25Spike '26Prime Day '26 seasonAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 79.7×
[**Open Trend **](https://flapen.com/research/uk/fashion/oasis-bucket-hat/trend)
## **Top oasis bucket hat search terms**
- **oasis bucket hat**104K/yr+127.0%2.0% conv. - **oasis hat**10K/yr+116.0%1.4% conv. - **oasis bucket hat men**2K/yr+148.7%2.6% conv. - **bucket hat oasis**6K/yr+110.1%2.4% conv. - **oasis bucket hat women**2K/yr+146.4%1.2% conv. - **oasis bucket hats**3K/yr+76.1%0.0% conv. [**All search terms **](https://flapen.com/research/uk/fashion/oasis-bucket-hat/search-terms)
## **Top oasis bucket hat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£4418%£88312%£1K16%£2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Raymatthie Oasi*s Unisex Black Bucket Hat Mens Womens Band Fisherman Cap Beach Sun Cap Vacation Sports Headwear**Raymatthie**£6.57**4.3★18 rev](https://www.amazon.co.uk/dp/B0F9RYH7GK) [2**Partisan Oasis Song Bucket Hats - Black - Adult One-Size fits All (UK Alpha One Size Live Forever)**Partisan**£12.47**4.5★54 rev](https://www.amazon.co.uk/dp/B0DFYZHTN9) [3**Yolev Unisex Bucket Hat Solid Colors Sun Hat with UV Protection Packable Summer Hats for Outdoor Sports (Black)**Yolev**£5.03**4.3★461 rev](https://www.amazon.co.uk/dp/B0BVZJVZHQ) [4**FUIPVGI 3 Pieces Summer Bucket Hat 3 Color Bucket Hat Sun Hat UV Protection Sun Cap Fisherman Fishing Cap for Unisex Women Men for Hunting Camping Hiking Travelling Fishing**FUIPVGI**£5.81**3.7★298 rev](https://www.amazon.co.uk/dp/B0D47FJN88) [5**FUIPVGI 2 Pieces Black Bucket Hat Summer Fisherman Sunshade Caps Unisex Reversible Bucket Sun Hats Foldable Rain Hats Summer Hat for Women Men Shopping Golf Hiking Outdoor Holidays(Black)**FUIPVGI**£5.70**4.2★88 rev](https://www.amazon.co.uk/dp/B0D45KYRSB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ZJEEACO Reversible Bucket Hat Print Bucket Hats Men Women UV Protection Sun Hat Lightweight Breathable Packable Beach Mens Bucket Hat for Travel Outdoor Activities (Yellow Black Smile)**ZJEEACO**£5.37**17 rev4mo ago](https://www.amazon.co.uk/dp/B0GSQVC23L) [**ZJEEACO Reversible Bucket Hat Print Bucket Hats Men Women UV Protection Sun Hat Lightweight Breathable Packable Beach Mens Bucket Hat for Travel Outdoor Activities (White Black Smile)**ZJEEACO**£5.41**17 rev4mo ago](https://www.amazon.co.uk/dp/B0GSQV3G3C) [**ZJEEACO 90S Bucket Hat Funny Festival Bucket Hats Men Women Lightweight Packable Sun Hat Women Fisherman Hat for Festivals Outdoor Sports Hiking Beach**ZJEEACO**£5.03**22 rev4mo ago](https://www.amazon.co.uk/dp/B0GSR1N14G) [**YFHUVB Oasis Bucket Hat Double Sided Smiling Face Bucket Hat Suitable for Outdoor Activities Dressing Up Fishing Cycling and Traveling Bucket Hats(Black)**YFHUVB**£5.98**4 rev4mo ago](https://www.amazon.co.uk/dp/B0GR8XS1C9) [**Amazon Essentials Womens Washed Cotton Bucket Hat Pink L-XL**Amazon Essentials**£9.80**117 rev5mo ago](https://www.amazon.co.uk/dp/B0FNS3YNW9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ZJEEACO Reversible Bucket Hat Print Bucket Hats Men Women UV Protection Sun Hat Lightweight Breathable Packable Beach Mens Bucket Hat for Travel Outdoor Activities (White Black Smile)**ZJEEACO**£5.41**5.0★**▲ 343%**](https://www.amazon.co.uk/dp/B0GSQV3G3C) [**Partisan Oasis Song Bucket Hats - Black - Adult One-Size fits All (UK Alpha One Size Biblical)**Partisan**£12.40**4.5★**▲ 340%**](https://www.amazon.co.uk/dp/B0DFYZWYBL) [**ZJEEACO Reversible Bucket Hat Print Bucket Hats Men Women UV Protection Sun Hat Lightweight Breathable Packable Beach Mens Bucket Hat for Travel Outdoor Activities (Yellow Black Smile)**ZJEEACO**£5.37**5.0★**▲ 338%**](https://www.amazon.co.uk/dp/B0GSQVC23L) [**Amazon Essentials Womens Washed Cotton Bucket Hat Pink L-XL**Amazon Essentials**£9.80**4.1★**▲ 336%**](https://www.amazon.co.uk/dp/B0FNS3YNW9) [**Amazon Essentials Womens Washed Cotton Bucket Hat Ecru L-XL**Amazon Essentials**£10.19**4.1★**▲ 327%**](https://www.amazon.co.uk/dp/B0FNS71C2H)
**~~View all trending →~~**
## **What buyers say about oasis bucket hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**36%
*“Fit well”*
**Quality-Overall**21%
*“Good quality hat”*
**Value For Money**9%
*“Not bad hats for the price”*
**Material Quality**6%
*“This hat is well made with good quality materials”*
**Color**6%
*“I love the pale pink colour”*
**Advertised Vs Actual Product**5%
*“Met my expectations”*
**Suitability Hot Weather**5%
*“Great for a 90s afternoon”*
**Recycle/Reuse**5%
*“love that its reversible”*
**Stitch/Finish/Polish**1%
*“tidy stitching no loose ends”*
**Machine Wash Suitability**1%
*“it washes well”*
### **What buyers complain about **
**Size-Overall**78%
*“It was very small”*
**Color**10%
*“got grey”*
**Quality-Overall**5%
*“Not great quality”*
**Material Quality**3%
*“material not as thick a quality as expected”*
**Thickness**3%
*“material not as thick a quality as expected”*
### **Top return reasons **
**Size-Overall**80%
**Quality-Overall**7%
**Neck Fit**3%
**Shape/Style**2%
**Material Quality**2%
**Color**2%
**Brightness/Shine/Glow**1%
**Adhesion/Stickiness**1%
**Thin**1%
**Stitch/Finish/Polish**1%
## **Common questions**
- **Is oasis bucket hat profitable to sell on Amazon United Kingdom?**
- The niche generates £11K/yr across 26 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +125.9%. Flapen's verdict: Skip it (45/100).
- **How competitive is the oasis bucket hat niche?**
- 15 brands and 39 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in oasis bucket hat?**
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 3.3%.
- **When does demand for oasis bucket hat peak?**
- Demand peaks in Jul–Aug–Sep; the busiest month runs 79.7× the quietest.
- **What does it cost to enter the oasis bucket hat niche?**
- Listings span £4.59–£16.41; the average listing price is £9.06 (sweet spot $15–$100). The average incumbent carries 235 reviews — the moat a new listing must climb.
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