---
title: "Numberblocks — £763K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/numberblocks"
last_updated: "2026-07-31T23:57:38.390Z"
locale: en
meta:
description: "Niche score 45/100 · £763K/yr market · 1.3M searches/yr · £19.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £763K/yr market · 1.3M searches/yr · £19.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Numberblocks — £763K/yr Amazon UK Niche (2026) - Flapen"
---
# **numberblocks**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 71Growth 12Conversion 38Competition 37Returns 96Price range 88Avg price 85Brand share 0Review moat 67Quality gap 19
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Price range**
**Great****£8.63–£80.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****£19.17**
avg listing price — sweet spot $15–$100
**Market size**
**Good****£763K**
£763K/yr · 1.3M searches
**Review moat**
**Good****825.67**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-25.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, numberblocks is a £763K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **numberblocks market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£767K–£959K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#132**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **86%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▼falling
**Sellers**
**58**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 99%
**Open market**
**0%**
- Learning Resources61% - Numberblocks39% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.0% search growth over the last 90 days.
70K50KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/uk/fashion/numberblocks/trend)
## **Top numberblocks search terms**
- **numberblocks**817K/yr-26.5%1.9% conv. - **number blocks**235K/yr-31.9%2.1% conv. - **numberblocks toys**98K/yr-26.6%1.9% conv. - **numberblocks 31-40**21K/yr+22.8%0.5% conv. - **number blocks toys for kids**49K/yr-18.8%2.7% conv. - **number blocks toys**19K/yr-35.0%2.2% conv. - **numberblocks 15 and 16**4K/yr+92.1%0.1% conv. - **number block**8K/yr-20.3%1.0% conv. - **numberblocks figures**7K/yr+26.6%2.1% conv. - **number blocks 31-40 cubes**3K/yr+48.1%0.5% conv. [**All search terms **](https://flapen.com/research/uk/fashion/numberblocks/search-terms)
## **Top numberblocks products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£38K10%£76K15%£114K20%£153K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Learning Resources Numberblocks 1-10 MathLink Cubes Activity Set Ages 3+**Learning Resources**£19.09**4.7★7,774 rev](https://www.amazon.co.uk/dp/B08N55DKJ6) [2**Numberblocks Boys Long Cotton Pyjama Set (5-6 Years) Blue**Numberblocks**£10.15**4.7★183 rev](https://www.amazon.co.uk/dp/B0BXT49GFH) [3**Numberblocks Boys Short Pyjamas Pjs Ages 3 to 7 Years Old (5_years) Blue**Numberblocks**£8.63**4.8★172 rev](https://www.amazon.co.uk/dp/B092W64JXW) [4**Learning Resources Numberblocks Friends One To Five Figures Ages 3+**Learning Resources**£11.51**4.7★1,378 rev](https://www.amazon.co.uk/dp/B0BT87WKYK) [5**Learning Resources Numberblocks 31-40 MathLink Cubes Activity Set Ages 3+**Learning Resources**£80.94**4.2★145 rev](https://www.amazon.co.uk/dp/B0FKMPYSCH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Numberblocks Backpack for boys girls and kids School bag/Day bag**Numberblocks**£12.80**31 rev9mo ago](https://www.amazon.co.uk/dp/B0G2M5WD2H) [**Learning Resources Numberblocks 31-40 MathLink Cubes Activity Set Ages 3+**Learning Resources**£80.94**145 rev11mo ago](https://www.amazon.co.uk/dp/B0FKMPYSCH) [**Learning Resources Numberblocks Add It Up Mini Market Ages 3+**Learning Resources**£12.63**97 rev1y ago](https://www.amazon.co.uk/dp/B0F227JRNL) [**Learning Resources Numberblocks Thirteen And Fourteen Figures Ages 3+**Learning Resources**£12.99**194 rev1y ago](https://www.amazon.co.uk/dp/B0F228165T) [**Learning Resources Numberblocks One To Five Sensory Bottles Ages 3+**Learning Resources**£19.32**237 rev1y ago](https://www.amazon.co.uk/dp/B0DHZYBJG8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Numberblocks Boys Short Pyjamas Pjs Ages 3 to 7 Years Old (5_years) Blue**Numberblocks**£8.63**4.8★**▲ 365%**](https://www.amazon.co.uk/dp/B092W64JXW) [**Numberblocks Boys Pyjamas Pjs Set Ages 3 to 8 Years Old (4-5 Years) Blue**Numberblocks**£12.13**4.7★**▲ 358%**](https://www.amazon.co.uk/dp/B09LZ811D9) [**Numberblocks Boys Long Cotton Pyjama Set (5-6 Years) Blue**Numberblocks**£10.15**4.7★**▲ 283%**](https://www.amazon.co.uk/dp/B0BXT49GFH) [**Numberblocks Boys T-Shirts Pack of 3 Multipack 3PK Summer T-Shirt Tops for Boys (3-4 Years) Multicoloured**Numberblocks**£14.01**4.7★**▲ 266%**](https://www.amazon.co.uk/dp/B0CG99BT7H) [**Numberblocks Backpack for boys girls and kids School bag/Day bag**Numberblocks**£12.80**4.9★**▲ 78%**](https://www.amazon.co.uk/dp/B0G2M5WD2H)
**~~View all trending →~~**
## **What buyers say about numberblocks**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Awesome quality”*
**Fun/Entertainment Experience**19%
*“Fun game”*
**Educational-Overall**15%
*“Very educational”*
**Value For Money**8%
*“Good value for money”*
**Collectibles**5%
*“Great blocks”*
**Size-Overall**4%
*“Great fit”*
**Ease Of Use**4%
*“Easy to use”*
**Gifting Purpose**3%
*“Brought as a gift and went down well with the child and parent”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Color**3%
*“Bright and colourful”*
### **What buyers complain about **
**Value For Money**33%
*“a little over priced”*
**Durability**13%
*“Breaks easily”*
**Assembly/Installation**6%
*“Falls apart too easily when little hands are trying to assemble it”*
**Quality-Overall**4%
*“I would expect much better quality control to ensure all pieces are actually included”*
**Adhesion/Stickiness**4%
*“however the stickers have fallen off after 1 day of use”*
**Balance/Stability**4%
*“When putting equal amounts of number blocks on each side scale wasnt balanced”*
**Defective Material/Parts**3%
*“Poor quality, parts missing, payed for new, the box was opened and used”*
**Strength**2%
*“Need more connecting block - very weak”*
**Design-Overall**2%
*“I think the design could have been improved slightly”*
**Color**2%
*“Just one little fault is the flat counters that clip onto the blocks colour are not correct to the original characters”*
### **Top return reasons **
**Defective Material/Parts**15%
**Size-Overall**13%
**Gifting Purpose**13%
**Value For Money**9%
**Functionality-Overall**7%
**Quality-Overall**4%
**Product Condition**4%
**Advertised Vs Actual Product**4%
**Educational-Overall**4%
**Durability**3%
## **Common questions**
- **Is numberblocks profitable to sell on Amazon United Kingdom?**
- The niche generates £763K/yr across 21 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -25.0%. Flapen's verdict: Skip it (45/100).
- **How competitive is the numberblocks niche?**
- 2 brands and 58 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in numberblocks?**
- Top complaints mined from reviews: Value For Money, Durability, Assembly/Installation. The return rate is 0.8%.
- **When does demand for numberblocks peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the numberblocks niche?**
- Listings span £8.63–£80.94; the average listing price is £19.17 (sweet spot $15–$100). The average incumbent carries 826 reviews — the moat a new listing must climb.
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