---
title: "North Face Beanie — £118K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/north-face-beanie"
last_updated: "2026-08-01T00:46:26.448Z"
locale: en
meta:
description: "Niche score 41/100 · £118K/yr market · 329K searches/yr · £17.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £118K/yr market · 329K searches/yr · £17.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "North Face Beanie — £118K/yr Amazon UK Niche (2026) - Flapen"
---
# **north face beanie**
**Skip it**
Soft demand (-50.0% this quarter) — this niche doesn't clear our bar today.
Market size 28Growth 0Conversion 25Competition 75Returns 77Price range 58Avg price 82Brand share 19Review moat 38Quality gap 42
**Avg price**
**Great****£17.81**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Price range**
**Good****£5.95–£27.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,680.38**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£118K**
£118K/yr · 329K searches
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-50.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, north face beanie is a £118K/yr Amazon United Kingdom market (329K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 41/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **north face beanie market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **£107K–£142K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#498**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **26%**
- **Out of stock**
- **14.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**13 **▲rising
**Sellers**
**69**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 78%
**Open market**
**6%**
- The North Face83% - Berghaus3% - Columbia3% - Tribal T-Shirts2% - ROXUN2% - EINSKEY2% - Open — no brand owns it (7 brands, 6%)
## **Top north face beanie search terms**
- **north face cap**35K/yr+130.0%1.9% conv. - **north face hat**54K/yr-45.7%1.2% conv. - **the north face cap**7K/yr+121.7%1.4% conv. - **mens skullies & beanies**38K/yr-71.4%0.1% conv. - **arcteryx beanie**26K/yr-76.6%0.1% conv. - **north face beanie**67K/yr-91.1%1.9% conv. - **north face cap men**8K/yr-9.7%2.1% conv. - **cotton beanie**10K/yr-51.1%0.1% conv. - **lightweight beanie**6K/yr-49.0%0.5% conv. - **hiking beanie**5K/yr-43.7%1.8% conv. [**All search terms **](https://flapen.com/research/uk/fashion/north-face-beanie/search-terms)
## **Top north face beanie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£5K8%£9K12%£14K16%£19K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The North Face Recycled 66 Hat TNF Black-TNF White One Size**The North Face**£19.19**4.6★2,479 rev](https://www.amazon.co.uk/dp/B09QMGMMC6) [2**The North Face Unisex Horizon Cap TNF Black/TNF White S/M**The North Face**£17.05**4.3★136 rev](https://www.amazon.co.uk/dp/B0D4F6Q29M) [3**The North Face Mudder Hat TNF Black One Size**The North Face**£21.37**4.5★565 rev](https://www.amazon.co.uk/dp/B09KP1K87V) [4**The North Face Mens Mudder Trucker Shady Blue One Size**The North Face**£22.96**4.5★7,036 rev](https://www.amazon.co.uk/dp/B0BGYBDQL6) [5**The North Face Unisex 66 Flashdry Cap TNF Black/TNF White One Size**The North Face**£20.72**4.7★125 rev](https://www.amazon.co.uk/dp/B0D4F71M9X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ROXUN Mens Winter Hat Kint Beanie Soft Warm Unisex Windproof Skull Cap**ROXUN**£8.18**1,094 rev11mo ago](https://www.amazon.co.uk/dp/B0FHPYBYYZ) [**Tribal T-Shirts The Rodfather Fishing Hat for Men (Green)**Tribal T-Shirts**£12.89**35 rev1y ago](https://www.amazon.co.uk/dp/B0FFNBCM5D) [**The North Face Unisex Recycled 66 Classic Hat Woodland Green One Size**The North Face**£21.73**2,479 rev1y ago](https://www.amazon.co.uk/dp/B0F9J2PHKS) [**The North Face Unisex Mudder Trucker Hat Cedar/Sardenia Green One Size**The North Face**£25.46**7,036 rev1y ago](https://www.amazon.co.uk/dp/B0F97N2PYY) [**The North Face Unisex Logo Box Cuffed Beanie TNF Black One Size**The North Face**£22.86**210 rev1y ago](https://www.amazon.co.uk/dp/B0DQF73JH4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tribal T-Shirts The Rodfather Fishing Hat for Men (Green)**Tribal T-Shirts**£12.89**4.7★**▲ 147%**](https://www.amazon.co.uk/dp/B0FFNBCM5D) [**The North Face Unisex Mudder Trucker Hat Cedar/Sardenia Green One Size**The North Face**£25.46**4.5★**▲ 144%**](https://www.amazon.co.uk/dp/B0F97N2PYY) [**The North Face Unisex Mudder Trucker Hat Tnfblack/Tnfmediumgreyhtr One Size**The North Face**£20.05**4.5★**▲ 143%**](https://www.amazon.co.uk/dp/B09KP1TDWL) [**The North Face Unisex Horizon Breeze Brimmer Sun Hat TNF Black/TNF White S-M**The North Face**£27.69**4.6★**▲ 126%**](https://www.amazon.co.uk/dp/B0D4F8PLJS) [**The North Face Unisex Embroidered Mudder Trucker Hat New Taupe Green/Bear Gr One Size**The North Face**£24.20**4.7★**▲ 109%**](https://www.amazon.co.uk/dp/B0CHZ5FFT2)
**~~View all trending →~~**
## **What buyers say about north face beanie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“Good quality and fast delivery”*
**Warmth**16%
*“Nice and warm”*
**Size-Overall**13%
*“Fits well”*
**Comfort-Overall**8%
*“Warm and comfortable”*
**Value For Money**7%
*“Good for the price”*
**Suitability Hot Weather**3%
*“Also my favourite for beaches especially when it gets windy as can simply tighten it”*
**Weight Light**3%
*“These lightweight caps are great to wear on runs and exercise”*
**Advertised Vs Actual Product**3%
*“Does the job”*
**Material Quality**2%
*“Nice material excellent quality very cozy and trendy”*
**Exercise/Sports Suitability**2%
*“great for cycling”*
### **What buyers complain about **
**Size-Overall**14%
*“Size of hat is much smaller”*
**Value For Money**13%
*“On the pricey side”*
**Quality-Overall**13%
*“Bad quality”*
**Durability**7%
*“Broke after a few times wearing”*
**Warmth**5%
*“this will not keep your head warm for long in cold weather”*
**Thickness**5%
*“I thought it would be quite thick”*
**Advertised Vs Actual Product**4%
*“Fault advertising”*
**Design-Overall**4%
*“Really silly looking hat with a very bad design”*
**Gap/Hole**4%
*“Came with an hole in the hat”*
**Shrinkage Resistance**3%
*“it shrunk”*
### **Top return reasons **
**Size-Overall**64%
**Quality-Overall**8%
**Color**6%
**Material Quality**3%
**Advertised Vs Actual Product**2%
**Thin**2%
**Shape/Style**2%
**Warmth**1%
**Comfort-Overall**1%
**Stitch/Finish/Polish**1%
## **Common questions**
- **Is north face beanie profitable to sell on Amazon United Kingdom?**
- The niche generates £118K/yr across 39 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -50.0%. Flapen's verdict: Skip it (41/100).
- **How competitive is the north face beanie niche?**
- 13 brands and 69 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in north face beanie?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.9%.
- **What does it cost to enter the north face beanie niche?**
- Listings span £5.95–£27.69; the average listing price is £17.81 (sweet spot $15–$100). The average incumbent carries 2,680 reviews — the moat a new listing must climb.
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