---
title: "Nike — £380K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/nike"
last_updated: "2026-08-01T02:03:43.812Z"
locale: en
meta:
description: "Niche score 55/100 · £380K/yr market · 2.8M searches/yr · £34.34 avg price. Weak search conversion (0.4%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £380K/yr market · 2.8M searches/yr · £34.34 avg price. Weak search conversion (0.4%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Nike — £380K/yr Amazon UK Niche (2026) - Flapen"
---
# **nike**
**Worth a look**
Shows a fragmented shelf (top 5 take 9% of clicks), but weak search conversion (0.4%) keeps it on the watch list.
Market size 55Growth 47Conversion 5Competition 98Returns 40Price range 76Avg price 95Brand share 53Review moat 23Quality gap 60
**Competition**
**Incredible****9%**
top-5 click share — an open shelf
**Avg price**
**Incredible****£34.34**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£6.59–£118.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£380K**
£380K/yr · 2.8M searches
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+17.4%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****3.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****8,233.73**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, nike is a £380K/yr Amazon United Kingdom market (2.8M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nike market data**
- **Units sold / yr**
- **8K–10K**
- avg 0–100/product
- **Revenue / yr**
- **£275K–£343K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#491**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **73%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.
**Brands**
**44 **—flat
**Sellers**
**183**
**Top-5 brand share**
**73%**
Top 20: 94%
**Top-5 click share**
**9%**
Top 20: 22%
**Open market**
**32%**
- New Balance19% - Under Armour17% - adidas12% - Reebok9% - NIKE5% - PUMA5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +17.4% search growth over the last 90 days.
300K200KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/fashion/nike/trend)
## **Top nike search terms**
- **new balance mens trainers**614K/yr+15.4%0.1% conv. - **nike trainers**311K/yr+13.5%0.1% conv. - **reebok trainers for men**264K/yr+19.0%0.2% conv. - **puma**211K/yr+25.7%0.0% conv. - **under armour trainers mens**222K/yr+3.5%0.4% conv. - **slip on trainers men**162K/yr+29.2%0.2% conv. - **mens slip on trainers**123K/yr+40.9%0.1% conv. - **puma trainers**126K/yr+15.2%0.1% conv. - **under armour trainers**86K/yr+36.3%0.3% conv. - **reebok**81K/yr+37.5%0.0% conv. [**All search terms **](https://flapen.com/research/uk/fashion/nike/search-terms)
## **Top nike products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%£4K2%£8K3%£11K4%£15K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**New Balance Mens MX624NV5 625 Sneaker Blue 14.5 UK**New Balance**£61.42**4.4★6,013 rev](https://www.amazon.co.uk/dp/B07DKXQRF3) [2**Nike Mens Revolution 8 Running Shoes Black/White/Black 9**NIKE**£43.71**4.4★3,223 rev](https://www.amazon.co.uk/dp/B0DPHRHRDL) [3**New Balance Men 608V5 Trainer Shoe White/Black/Silver 9.5**New Balance**£58.61**4.6★92,206 rev](https://www.amazon.co.uk/dp/B07YZRSRW9) [4**Under Armour Mens UA Charged Surge 4 Running Shoes with Breathable Mesh Cushioned Mens Trainers Supportive Gym Trainers**Under Armour**£25.05**4.5★14,684 rev](https://www.amazon.co.uk/dp/B0BZXQLWKW) [5**UA Charged Edge**Under Armour**£38.68**4.3★3,582 rev](https://www.amazon.co.uk/dp/B0CKLJGPJ9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**adidas Unisex VS Pace 2.0 Shoes Cloud White/Core Black/Cloud White 9 UK**adidas**£24.57**11,081 rev1mo ago](https://www.amazon.co.uk/dp/B0BJL1SRF4) [**New Balance Mens 515 V3 Sneaker Stoneware/Red Rock 10**New Balance**£52.90**3,201 rev6mo ago](https://www.amazon.co.uk/dp/B0F4LVDT5C) [**PUMA Unisex Skyrocket LITE 2 Road Running Shoe Black White Silver 9 UK**PUMA**£22.63**2,367 rev7mo ago](https://www.amazon.co.uk/dp/B0DJ9862NM) [**New Balance Mens 515 V3 Classic Sneaker Nb Navy/Dream State 10.5 UK**New Balance**£52.35**2,817 rev1y ago](https://www.amazon.co.uk/dp/B0DJV2LV4W) [**NEW BALANCE Mens 411 Sneaker Black 11 UK**New Balance**£32.27**48 rev1y ago](https://www.amazon.co.uk/dp/B0F3DD61CJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**New Balance Mens 515 V3 Sneaker Stoneware/Red Rock 10**New Balance**£52.90**4.6★**▲ 31%**](https://www.amazon.co.uk/dp/B0F4LVDT5C) [**NEW BALANCE Mens 411 Sneaker Black 11 UK**New Balance**£32.27**4.1★**▲ 31%**](https://www.amazon.co.uk/dp/B0F3DD61CJ) [**New Balance Mens 515 V3 Classic Sneaker Nb Navy/Dream State 10.5 UK**New Balance**£52.35**4.6★**▲ 30%**](https://www.amazon.co.uk/dp/B0DJV2LV4W) [**New Balance 411v3 Mens Running Trainers Black 10**New Balance**£33.93**3.8★**▲ 29%**](https://www.amazon.co.uk/dp/B0B1Q7WZCX) [**New Balance Mens Fresh Foam 520 v9 Running Shoes Black/Black/Phantom 9/M**New Balance**£45.28**4.4★**▲ 29%**](https://www.amazon.co.uk/dp/B0D1KZ6GXJ)
**~~View all trending →~~**
## **What buyers say about nike**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**33%
*“Comfortable fit”*
**Quality-Overall**16%
*“the overall build quality feels solid”*
**Value For Money**14%
*“Fantastic price”*
**Size-Overall**14%
*“True to fit”*
**Exercise/Sports Suitability**4%
*“good for long walks”*
**Advertised Vs Actual Product**2%
*“As described”*
**Soft Feel**2%
*“LOVELY AND SOFT”*
**Weight Light**1%
*“The shoes feel lightweight”*
**Thickness**1%
*“Nice looking good fitgood sole thickness”*
**Shape/Style**1%
*“Very stylish”*
### **What buyers complain about **
**Size-Overall**19%
*“Won't fit”*
**Quality-Overall**14%
*“Low Quality”*
**Durability**8%
*“Poor and break down quick”*
**Gap/Hole**4%
*“or have holes on the bottom”*
**Comfort-Overall**4%
*“But not comfortable for wearing all day made my feet cramp up”*
**Material Quality**3%
*“Cheap material”*
**Advertised Vs Actual Product**3%
*“Very deceiving”*
**Feet Fit**2%
*“was unable to get them on my feet”*
**Width**2%
*“Way too narrow”*
**Hard Feel**2%
*“these have very hard backs to them”*
### **Top return reasons **
**Size-Overall**47%
**Feet Fit**16%
**Width**8%
**Comfort-Overall**4%
**Color**4%
**Quality-Overall**3%
**Advertised Vs Actual Product**3%
**Material Quality**2%
**Length**2%
**Shape/Style**1%
## **Common questions**
- **Is nike profitable to sell on Amazon United Kingdom?**
- The niche generates £380K/yr across 322 tracked products. 18 of 65 products launched in the last 360 days are still selling. 90-day search growth is +17.4%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the nike niche?**
- 44 brands and 183 sellers compete. The top 5 products take 9% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in nike?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 3.8%.
- **When does demand for nike peak?**
- Demand peaks in Aug–Sep; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the nike niche?**
- Listings span £6.59–£118.93; the average listing price is £34.34 (sweet spot $15–$100). The average incumbent carries 8,234 reviews — the moat a new listing must climb.
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